Senior Marketing Manager, Head of Marketing

Experience

Short professional summary: master’s degree in marketing; 7+ years of experience in marketing; 3,5 years of experience in IT sphere (international SaaS projects); 3 years of experience as Head of marketing department (up to 5 employees subordinate); 1 year of experience in startup; marketing experience with foreign markets USA, Europe and Asia; launching SaaS product on the new geographical markets; development of positioning and brand promotion from the scratch; conducting comprehensive re-branding of the international company; experience in developing marketing strategy from scratch.
Proficiency skills: Marketing Strategy, Budgeting, Research and Analytics, PPC, SEO, SMM, Content management, Email marketing, Affiliate marketing, PR, Event management.

Skills

content marketing email marketing marketing strategy PPC pr SMM Web Analytics SEO budgeting marketing research Facebook Ads digital marketing Google Analytics Social Media Marketing English copywriting team management Google Adwords Google Ads

Highlights

Achievements: Marketing department сreated from scratch; Created highly efficient and motivated KPI system; Changed in the logic of segmented customer base; Built a conversion funnel from scratch; Launching 3 products in new geographical markets; Achieved 16+ mln traffic per month and the project has entered into the top 5 the most visited resources in his category according to Similarweb; Increased project revenue in 280% in one year; more than 1000 A/B tests conducted per year for different landing pages; Created an application that increased the company's revenue by 17%; Increased avg. visit duration from 27:13 to 30:27 and pages per visit from 10,73 to 13.96 and so on.

Looking for

Interested in long-term cooperation with IT companies (product or outsourcing) or start-ups that work on the global market.