Senior Content Manager, Senior Copywriter

Experience

Content, SMM & PR strategy development & launch.
Crafting & proofreading: whitepapers, case studies, eBooks, product slide decks (& other PPTs), brochures, displays, press releases, newsletters, email campaigns, video scenarios.
External & internal events coordination.
Branded promo materials production.
New brand identity development.
Visual support of blog & social media posts in online photo editors or Adobe Illustrator/Photoshop, handling corporate social media accounts.
Managing corporate websites; creating content for new ones.
Constant blog news updates.
Coordinating the team of copywriters, collaborating with SEO experts and designers.
Proofreading & translating: user guides, agreements, websites, PPTs etc.
Product reviews & version updates 4 AppStore, Google Play, Salesforce.com AppExchange, MS Store.
Creating webinars concept, presentations and conducting them.

Skills

budget planning content strategy copywriting event management team management translation BTL CSR email marketing Marketing Communication product marketing public relations SMM Video Marketing SEO Adobe Illustrator Adobe Photoshop project management Agile Scrum Jira project planning people management risk management IT Project Management Confluence Business process modeling communication skills requirements analysis interviewing

Highlights

Established brand awareness across multiple channels (SMM, webinars, mailing campaigns, printed handouts).
Doubled number of SM followers (in 18 accounts).
Launched and managed 3 websites:
- increased traffic up to 78%;
- lowered bounce rate to 45%;
- reached 53% of multi-visit users.
Increased email CTR up to 1,8% (pharma).
Improved conversion rate and optimized lead generation (from 4 to 9 demo requests monthly).
Helped to coordinate and support participation in 22 events; supervised 2 external events and organized 3 workshops.
Polished style & reached the high speed of catchy content delivery.
Developed company brand book.
Crafted number of detailed guides and requirements for diverse content pieces (blog posts, SM posts, releases etc.)

Looking for

Kyiv only, European or US market preferred

Preferred language

Українська