Content Lead, Head of Content

Experience

I have 10 years of experience in IT, with 7 of them working as a copywriter, content manager, and head of content in software development outsourcing companies. I have extensive experience in creating various types of SEO-optimized content, including articles, e-books, landing pages, pillar pages, presentations, newsletters, email sequences, ABM campaigns, and banners. I also excel in developing content strategies that support business growth.

In my current job, I have the following responsibilities:

• Creating content calendar and content plan across channels (website, social media)
• Creating, editing, and publishing company's content (articles, news, pillar pages, case studies, e-books, presentations, landing pages, social media posts)
• Creating email sequences, ABM campaigns, ad banners
• Optimizing content according to SEO requirements
• Searching for keywords and creating tech tasks for articles
• Working closely with Development, Sales, and HR departments to create informative content
• Conducting interviews for a copywriter position
• Tracking content performance and optimizing it accordingly
• Reporting

Skills

English SEO copywriting SMM marketing content marketing

Preferred language

Українська, English