CRM team lead

Experience

EXPERIENCE
Manage team of CRM managers
Plan communications and retention activities monthly
Budget planning, cost management
Conduct and analyze marketing campaigns
Set up Casino/Sport promo offers
User segmentation
Communications (SMS, email, push, notifications, outbound)
On-site communications (pop-ups, banners)
KEY SKILLS
CRM systems: Journey builder, Salesforce, SAS EG/CIS, EVAM
Task managers&others: Jira, Asana, Tableau
On-site communications: Strapi, Optinmonster, Gravitec
Bank software: Credi logic, IQ KEEP, SalesBase
Statistical software: R, EViews, SPSS, Statistica
Office tools: MS Office, Google Docs

Skills

marketing Customer retention retention CRM CRM-communications CRM Marketing Retention strategies A/B testing Analitical skills Campaigns Planning Content Planning Gambling online gambling

Preferred language

Українська, English