Adobe Experience Platform Architect

Key Responsibilities:

Guide through marketing automation workflow setup using Adobe Experience Cloud.

Specialize in the integration of Adobe Analytics, Customer Journey Analytics, and Adobe Launch to enhance data collection and insights.

Develop tagging frameworks for Adobe Experience Manager and Adobe Analytics to ensure accurate and comprehensive data capture.

Set up segmentation services for Journey Optimizer, Target, and Adobe Analytics to tailor marketing efforts to diverse customer segments.

Collaborate with cross-functional teams to align marketing automation integration with overall business objectives.

Provide technical support and training to team members on Adobe Experience Cloud tools and best practices.

Required Skills and Qualifications:

At least 6 years of experience

Proven long-term experience in running marketing automation using Adobe Experience Cloud.

Expert knowledge in the integration of Adobe Analytics, Customer Journey Analytics, and Adobe Launch.

Advanced expertise in tagging for Adobe Experience Manager and Adobe Analytics.

Experience with Segmentation Services Setup for Journey Optimizer, Target, and Adobe Analytics.

Solid understanding of German data security/privacy best practices.

Excellent communication and project management abilities.