Candidates 4
$4000 / mo
≈ $48000 / year net
Chief Marketing/Sales Officer (fractional or fulltime), CRO, CBDO
Ukraine · Kharkiv · More than 10 years of experience · Advanced/Fluent ·Published 25 April
Ukraine · Kharkiv · More than 10 years of experience · Advanced/Fluent ·Published 25 April
What can I do?
- b2b/b2g sales, b2c and b2b2c sales
- b2b partnerships building
- Sales channels optimization
- Inbound/outbound marketing
- Events marketing
- Content marketing and content syndication
- Entering new markets
- Brand and product development
- Market research and competitors analysis
- Definition of business goals and purposes (OKR)
- KPIs and OKRs and management
- Product/service line formation
- Product management and marketing
- Content marketing and content syndication
- Websites requirements management, design, and redesign
- SEO, SMM, SERM, and PR activities
- Marketing and Sales teams hiring, tutoring, and management
- constant overload (but yes to occasional overtimes!)
- concentration camps or toxic environment
- reporting for the sake of reporting
- dumb Jira (or any) tasks management just to create the illusion of high load or management itself
- any other related monkey job :)
$5500 / mo
≈ $66000 / year net
Marketing Lead | Product Marketing Manager | Head of Content
Ukraine · Kharkiv · 6 years of experience · Advanced/Fluent ·Published 16 April · In passive search
Ukraine · Kharkiv · 6 years of experience · Advanced/Fluent ·Published 16 April · In passive search
A marketing manager, content, and technical writing professional with experience in both B2B/B2C, web, and app development (US, Europe). I can help companies to improve their brand awareness and increase business value by creating relevant content/go-to-market strategy.
Core responsibilities
Content marketing
- creating content for websites with infographics, social media platforms, ad campaigns, case studies, articles for the blog, guest posting, long-reads, brochures, white papers
- landing pages, marketing materials, pitch decks, presentations
- Technical writing
- creating a concept for the new website
- reviewing and editing content provided by internal sources
- UX writing
Email marketing
- customer segmentation
- email marketing, the research of potential clients, control of the lead generation process
SMM
- running all platforms and LinkedIn profiles for the team and C-level management
PPC
- monitored and analyzed the results of paid traffic campaigns (Google Ads, Facebook Ads, Instagram, Youtube);
SEO
- on-page and off-page optimization (audit), content, link building
- Website development (from scratch) and SEO strategy
**Go-to-market strategy **
- Market research and competitors analysis
- Minimum Viable Product (MVP) design & development
- Sales channels optimization
- website analytics
- measuring ROI and KPIs
Also
- negotiating, consultations, and training with new and current customers in English to understand the company's software and services, client support
- Website optimization, UX, UI
Tools
Google Analytics, Google Search Console, Ahrefs, SimilarWeb, SemRush, Serpstat, Mailchimp, Visual Studio, WordPress, Miro, etc.
Learned HTML / CSS by myself and made the landing page
New product successful positioning & generating demand
Doubled website coversion rate
Created the website content in a 5 days
Carried out successful lead generation efforts
$5000 / mo
≈ $60000 / year net
Head of Marketing / Head of Content / Head of SEO / Head of Search Acquisition / Product Marketing Manager
Ukraine · Kharkiv · 5 years of experience · Upper-Intermediate ·Published 5 April · In passive search
Ukraine · Kharkiv · 5 years of experience · Upper-Intermediate ·Published 5 April · In passive search
I’ve been working for 4,5 years as a chief marketing officer for an outsourcing software development company for U.S. and Western European clients.
Briefly about my competencies:
-Creating and implementing a marketing strategy:
- Market analysis
- Competitor analysis
- Creation of a portrait of the target audience
- Implementation of data-driven positioning
- Selection of distribution channels
- Creation of a content plan
- Budget planning and cost control
- Development and implementation of KPIs: traffic growth, links growth, conversion rate, CAC, and more
- Analytics tool management: Ahrefs, Google Search Console, Google Analytics, Google Keyword Planner, Clearscope, Miratext, and more
- Hiring, onboarding, training of employees in the marketing department
- Management of SEO activities:
- Technical SEO management:
- Analyzing and implementing a user-centric information architecture for the site
- Implementing, analyzing, and improving Google's page experience signals
- Fixing crawl errors
- Fixing broken internal and outbound links and more
- On-page SEO management:
- Research and implementation of a semantic core accordingly to marketing strategy
- Management of a copywriters’ team
- Quality check of SEO writing, including uniqueness, readability, keyword usage, semantic structure, etc
- Management of a layout developers’ team
- Management of a designers’ team
- Running A/B tests, and more
- Off-page SEO management:
- Identifying, testing, and prioritizing link building channels and tactics
- Creation and implementation of anchors' plan
- Management of link building team
- Management of guest posting outreach
- Management of crowd marketing activities
- Implementation and management of inbound link building requests
- Implementation and management of PR activities and brand mentions across a variety of channels
- Management of email outreach activities:
- Identifying the target audience
- Collecting and verifying an email database
- Content creation management
- Technical preparation of the domain
- Analysis and improvement of campaign results
- Management of sales activities:
- Identifying the target audience
- Implementation and management of outreach campaigns on LinkedIn
- Management and configuration of CRM
- Communication with leads and customers on calls and via emails
In short, the website of the company I work for now ranks first in software development, design, or outsourcing.
A little more detail about my achievements:
- I’ve built a transparent, repeatable, and scalable process for generating inbound leads, attracting at least 16 targeted, sales acceptable requests per month in an oversaturated and expensive niche. (just to give you an idea - a cost per click for "healthcare app development" is $110)
- Conversion to sale is 20%.
- The average customer spend is $ 70,000.
- Attracted the key customers from world-famous and investment-backed startups: a visual website builder, an e-scooter platform, and a global management consulting company, and more!
- Increase traffic from 300 to 32,000 monthly visitors: 16,000 are from Western countries, and 9,000 are from the USA.
- Domain Rating increases from 31 to 72 in two years.
- Many articles are ranked as a featured snippet or top 1 on expensive and competitive search queries like “app development cost”, “ehr development”, “healthcare web development”, “saas development”.
- Built a network of link builders and journalists to get backlinks or mentions from the top resources like Forbes, Inc, HubSpot, Template Monster, and others. Moreover, the content had a great number of organic mentions in TechCrunch, HackerNoon, and so on.
- and many more!
I'd like to find an opportunity to use my leadership experience in a new company or industry to help you grow and develop personally with you.
My ideal employer is a company with mature processes, transparent and predictable career paths, and sufficient funding for marketing and sales.
Above all, I am interested to work in a product or product development company.
$8000 / mo
≈ $96000 / year net
Head of Marketing/CMO
Poland · More than 10 years of experience · Intermediate ·Published 20 March
Poland · More than 10 years of experience · Intermediate ·Published 20 March
1. Руковожу командой маркетинга:
- ставлю задачи и контролирую их выполнение;
- разрабатываю месячные/квартальные KPI для каждого сотрудника;
- устанавливаю зоны ответственности.
2. Лично работаю со всеми рекламными сетями с бюджетами $ XXX XXX/мес:
- запуск и ведение кампаний в Facebook Ads, Google Ads, VK, MyTarget, TikTok, РСЯ, In-app сетях, Push-сетях, Coccoc ADS, Amazon Ads;
- работа со Spy-сервисами;
- создание графических и видео креативов, аналитика и A/B тестирование;
- работа с web и app-сервисами аналитики: Google Analitycs, Яндекс Метрика, AppsFlyer, Firebase, Hotjar;
- работа с белыми и серыми нишами - знаю особенности модерации в Facebook Ads, Google Ads, умею проходить модерацию;
- работа с антидетектбраузерами, сервисами клоакинга, трекерами трафика;
- медиапланирование - составляю месячные/квартальные планы, выбираю каналы трафика и разношу бюджеты по источникам.
3. SEO:
- определение стратегии продвижения
- согласование плана по линкбилдингу
- работа над техническим SEO
- построение сетки PBN
- работа над E-A-T факторами на сайте.
4. Ретеншн-маркетинг:
- запуск и аналитика email-рассылок, web и app пуш-рассылок, рассылок в мессенджерах;
- внедрение триггерных рассылок;
- верстка html шаблонов для emailю
5. Работа с приложением IOS/Android:
- аналитика - создание воронки прохождения flow пользователями, анализ бизнес-показателей, входящего трафика и перенастройка рекламных кампаний, анализ и визуализация данных из систем аналитики Appsflyer и Firebase;
- продвижение - запуск и ведение рекламных кампаний в Facebook Ads, Google UAC, Inn app сетях.
6. Affiliate Marketing (web и app):
- поиск и подключение новых партнеров обсуждение ставок
подключение, ведение и анализ трафика;
- составление отчетности, оплата партнерам
- увеличил органический трафик на сайт после майского апдейта и падения трафика в 3 раза
- перезапустил платные каналы трафика, которые были заблокированы на момент начала работы. Увеличил количество лидов из inhouse каналов в 4 раза;
- внедрил систему мобильно аналитики и с помощью нее нашел и передал на устранение критические ошибки в приложении;
- наладил регулярную работу по техническому SEO, закупке ссылок;
- запустил app-пуши по сегментам, внедрил диплинки для точной аналитики;
- внедрил единый дашборд, где можем фиксируются все маркетинговые показатели;
- увеличил команду с 1 до 6 специалистов. Прописал KPI и зоны ответственности;
- нашел и подключил более 10 новых партнеров партнеров, которые работают по модели CPA