Candidates 2
$2500 / mo
≈ $30000 / year net
Lead Digital Marketing Manager, Product Marketing Manager
Ukraine · Ternopil · 4 years of experience · Upper-Intermediate ·Published 6 April · In passive search
Ukraine · Ternopil · 4 years of experience · Upper-Intermediate ·Published 6 April · In passive search
Head of Marketing I Linkup Studio
Jan 2020 - Present
Linkup Studio is a product-driven software development company specializing in crafting web & mobile apps and product design
My mission is to increase brand loyalty and generate sustainable lead generation growth by leveraging the full scope of marketing strategies.
Key responsibilities:
- Developing the digital marketing strategy for outsourcing services on B2B markets.
- Launching effective communication strategies to enhance brand visibility and maximize customer engagement.
- Establishing brand positioning and scaling a consistent brand experience across various marketing channels.
- Developing a comprehensive YouTube, SMM, and content marketing strategy and executing plans.
- Develop and manage directories marketing strategy.
- Creating a content plan and managing the creation of all pieces of marketing content based on developed ICP and buyer personas.
- Implementing cost-cutting measures and efficiency improvements to optimize marketing budget during a period of economic downturn.
- Planning and allocating the marketing budget, ensuring optimal expenses to meet key performance indicators and driving business goals.
- Utilizing various marketing channels such as digital advertising, search engine optimization, YouTube, social media, and referrals marketing to attract and convert potential customers.
- Monitoring key performance indicators, providing analysis of campaign performances and regular monthly performance reports.
- Conducting market research and analysis to identify emerging trends and customer behaviors.
- Creating plans and managing corporate website development.
- Writing tech specifications for LPs.
- Writing tech-specifications for designers and copywriting team
- Planning and executing the participation in design awards campaigns.
- Conducting PR activities on design platforms such as Behance and Dribbble.
- Managing and leading marketing teams to ensure seamless collaboration and achievement of departmental targets.
- Recruiting and mentoring marketing team members, fostering their professional growth, and conducting performance reviews.
- Developed a digital marketing strategy for the outsourcing company from scratch, meeting all objectives 100%
- Generated an additional income of $600K through the successful implementation of a dedicated marketing plan.
- Introduced campaign creation, analysis, and optimization of direct marketing campaigns, including LinkedIn, Google Ads, and YouTube platforms.
- Achieved all marketing targets between 2021 and 2022.
- Grew website organic traffic by over 100% YoY by rolling out search and SEO strategies.
- Generated 5 industry design awards (such as the Red Dot design award and UX design award) and received top positions in design works on well-known design platforms such as Behance and Dribbble.
- Build a meaningful and lasting brand image with clear communication and brand standards.
- Developed a range of marketing materials, such as presentations, case studies, articles, guest posts, videos, and eBooks, streamlining departmental work.
- Launched and grew a corporate podcast series, interviewing renowned entrepreneurs and experts.
- YouTube subscribers increased to 6 527, views increased by 370%, with viewing hours increasing from 88 to 997.7 hours.
- Podcast on Spotify got listeners: +700%, followers: + 850%, and was heard in 20 countries
$600 / mo
≈ $7200 / year net
QA Engineer
Ukraine · Ternopil · 3 years of experience · Intermediate ·Published 18 March
Ukraine · Ternopil · 3 years of experience · Intermediate ·Published 18 March
Creating software to optimize production processes. Role: IT Team Lead
Collaborated with DiIT GmbH development teams in agile sprints to continuously test builds and provide QA status updates.
Production and Logistics Suite - DiIT GmbH + SEBN
Role: IT Team Lead.
PLS simplifies and synchronizes manufacturer and supplier processes into an integrated system, that enables customer-specific process control and ensures smooth and efficient operations in manufacturing, in the warehouse and along the entire supply chain.
Creating server based software to optimize production processes. Continuously test builds and provide QA status updates.
Welding Area Optimisation - Komax + DiiT + SEBN
Creating software to optimize production processes. Role: IT Team Lead
Implementation of new software and hardware in new working places, Implementation new server-based applications for new types of equipment. Collaborated with DiIT GmbH and Komax development teams in agile sprints to continuously test builds and provide QA status updates.
- Created, implemented and tested software for optimization of production processes.
- I had completed more than 6 pet-projects (I created 80 test cases, 30 bug reports, 3 checklists.
Ensuring product quality by thorough testing and providing feedback on defects.