Head of Growth/Marketing manager (offline)

We are looking for a Head of Growth that will be responsible for driving growth ideas across our suite of esports/video game services.

The ideal candidate will be responsible for the following:

- Oversee all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade
- Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies, finding valuable opportunities for organic, viral and paid customer acquisition.
- Automate wherever possible. As you contribute to our growth, your work must scale accordingly.
- Build and optimize the entire funnel with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers.
- Work closely with the CMO, Director of Marketing and Media Lead to understand the company’s overall marketing strategy, across the company
- Report on core metrics of every communication and campaign with the ability to analyze campaign performance and identify areas for improvement.
- Build marketing strategies to acquire customers through online and offline channels.
- Develop our marketing framework by creating new ideas, testing and optimizing our marketing activities.
- Monitor and enhance customer acquisition and activation performance.
- Conduct, gather and analyze market research to determine social media opportunities and competitiveness.
- Manage and drive continuous improvement of day-to-day performance management and reporting

You are/have:

- At the forefront of marketing trends and emerging media opportunities.
- You are eager to find new ways to grow the business, and have your finger on the pulse of the marketing and Video Game industry.
- Well versed in social and content marketing including content planning, strategy and both organic and paid performance.
- An outstanding communicator. You can distill vast sets of data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders (both managing up and laterally) in a way relevant to each stakeholder.
- Flexible, adaptable, innovative, and open in response to competitive pressure and market change.
- A strong cross-functional and team leader, fun to work with and for, effective in influencing and coaching others and collaborating with them to create phenomenal results.
- World-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
- Experienced running high performing influencer campaigns.
- Extremely high analytical capability complemented by a strong brand sensibility.
- Strong track record of building, managing and mentoring high performance teams.

Experience:

- 7+ years of marketing experience
- English/Russian fluency and proficiency (Must)
- At least 3+ years of experience in building B2C SaaS brands within a well-recognized SaaS company, with a widespread knowledge of the full marketing stack, and in-depth knowledge of demand generation for self-served customers and product marketing;
- Experience leading, managing and developing a team of marketers.
- Prior experience in development and execution of a short and long term go-to-market strategy at a high- growth company, ideally that has scaled to $100M in revenue and beyond;
- A solid understanding of market research, analytics and data analysis methods and approaches with ability to apply marketing techniques over digital and non-digital channels;
- In depth knowledge of SEO factors and key algorithm updates
- Hands on experience with web analytics and A/B testing tools
- Domain expertise in UI/UX best practices
- Outstanding analytical and problem solving skills
- High standards of excellence and attention to detail
- Gaming/Esports background is a plus.

Desired Skills: User Experience Design, SEO/SEM, Product Marketing, Social Media Marketing, Public Relations, Market Research, A/B Testing, Digital Marketing, Marketing Management, Google Analytics, Growth Hacking, Google Adwords

About Trueplay

Trueplay is a tech company that turns over digital industries by tokenizing and moving businesses to Web3.

We carry out brands from Web2 to Web3, making it safe and easy.
Our focus is on creation a solid ground for businesses to develop and communicate in the Web3 format.
Our mission is to tokenize businesses so every user can access transparent information and brands to open up new opportunities.
Our vision: we develop a culture of transparency by empowering brands to build credibility in their relationships with stakeholders such as partners, customers, and users.

Used technologies: VueJs, TypeScript, Java, Spring Boot, Hibernate, Quartz, PostgreSQL, Redis, Kafka, Microservices, AWS, Kubernetes(EKS), Aurora, S3, Sentry, ELK, Grafana, Prometheus, REST, WebSockets, GitLab, Maven, Gradle

Company website:
https://trueplay.io/

DOU company page:
https://jobs.dou.ua/companies/trueplay/