More than 10 years of experience · English Advanced/Fluent
• 15+ years work experience in IT industry
Role: Chief Marketing Officer
Team Management. Managed a team of 25 people, including Product and development teams, content marketing and web team, social media, sales & customer support team, international teams in USA, Poland, Germany, Mexico, and projects with 6 agencies. Ensured alignment and reporting within other markets and HQ for regional and global initiatives.
Product Management. Lead the SaaS product delivery: run the portfolio of B2B and B2C projects resulting in successful launch of complex software products (including iOS and Android apps) to the global commercial markets. Created B2B and B2C product roadmaps that aligned product and development teams, key stakeholders throughout the company and customers, set the product strategy and development priorities.
Leadership. Recruited, lead and mentored a cross-functional teams to build and execute business growth strategies.
Investor Relations: Conducted data analysis; presentations, pitching and data visualization, SaaS financial modeling & research model creation; information collection/preparation, participation in Investor events. SaaS metrics and LTV forecasting.
Technology partnerships and integrations: Identified and negotiated key partnerships to drive growth of the products you’re delivering and running (eg. Facebook, Shutterstock, AppSumo, etc.)
Business Analysis. Monitored and assessed performance of the market of social media management software products. Managed conducting market research and staying ahead of competitor positioning. Developed and maintained broad knowledge of competitive offerings, market trends and industry developments specific to the business area.
Sales & Customer Marketing. Managed sales and customer support teams
Brand Management, Business Analitycs, Design and implement comprehensive marke, Email Marketing, Lead generation, Marketing Strategy, Product management, Sales, SEO, SEM, Supervising writers, editors, Team management, HTML, Content marketing, Research & Analytics, Digital Marketing, Project Management, Social Media Marketing, SMM, E-mail marketing, Google Analytics, Digital marketing, Facebook Ads, PPC, copywriting, Jira, GTM, AdWords, Wordpress, Content Mangement, Business Operations, Marketing, English, Web Analytics, aso, Competition Analysis, Google Ads, Product Marketing, Google Tag Manager, Brand Marketing, Agile, B2B, Adwords PPC, PR, Business Developement, Website Content, Facebook ads, CRM, Analytics, Appsflyer, Market research and competitors analysis, Copywriting, Team coordination, Mobile Marketing, Conversion Rate Optimisation, Content strategy, paid social media advertising, Technical Specification, mailchimp, Keyword Research, Similarweb, google adwords, Management, Creating a marketing strategy, affiliate marketing, CSS, Communication Skills
Advanced to CEO, Chief Marketing Officer, Director of Product Management, Senior Investment Advisor role to serve as a key member of executive team developing sales strategies for a B2B or B2C product or services company. Strong foundational and functional skills - strategic thinking; communication, influence and impact skills. Entrepreneurial spirit – successful international launch and initiatives. Delivering projects on time and to budget. Strategic planning, business development, product development and marketing management experience.