Experience

More than 10 years of experience · English Advanced/Fluent

Highly efficient and results driven digital marketing professional with extensive experience in diffirent industries across various international contexts (USA, Western Europe, Carribean Islands, APAC).

Successfully worked in developing and (or) transition countries and managed cross-cultural/functional teams.


AREAS OF EXPERTISE
- Digital Marketing
- Marketing Management
- e-Commerce
- Program Management
- Project Management
- Team Management
- Market entry and business growth strategies
- New Business Development
- Data Analysis

DIGITAL MARKETING EXPERTISE:

- Facebook Ads (primarily for ecommerce and info businesses)
- Sales Funnel automation (based on Facebook Ads and Google Ads traffic sources)
- Google Ads, Google Analytics (including Enhanced Ecommerce Analytics)
- Generating business leads via LinkedIn Ads
- Conversion rate optimization (on Shopify, Landing Pages Builders)
- Email marketing (MailChimp, OmniSend, GetResponse) and marketing automation
- Influencers Marketing (primarily on Instagram and Pinterest)

Skills

Project Management, Product management, Digital marketing, Marketing Strategy, Google Analytics, Facebook Ads, PPC, google adwords, Brand Management, Social Media Marketing, English, Digital Marketing, Email Marketing, Google Ads, Google analytics, E-mail marketing, Team management, Marketing

Highlights

Here is some of my professional achievements:

● As a Digital Marketing Manager launched ecommerce private label brand in 6 months and achieved 20% MoM growth of revenue on Amazon ;
● Set up and automated Facebook Ads Sales funnel (including remarketing and email follow up for abandoned cart recovery) to achieve 3-4x ROAS for ecommerce store in USA;
● Launched Google AdWords campaigns for international customers (APAC region) and achieved 200% ROI within 6 months;
● Created and launched marketing plan in cooperation with Marketing department that led to 200% growth of customer’s base, 180% growth of depositor balances and 150% growth of transactions for rural banking within less than 12 months;
● Developed and launched marketing strategy that propelled growth of Digital Financial Services in Haiti;
● Launched Digital Financial services in less than 6 months from start;
● Won with the team US$2.5M First-to-Market award from Bill and Melinda Gates Foundation and USAID as part of Haiti Mobile Money Initiative.

Looking for

Looking for a senior Digital Marketing role that would allow me to help taking the business to the next level with a set of my skills and experiences, while further sharpening my skills as a Digital Marketer.
Open for relocation opportunities abroad.




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