UnderDefense

UnderDefense is seeking a proactive, strategic Growth Marketing Manager B2B (online media, external placements, integrated campaigns) to lead performance-oriented digital demand generation and external placements. You will play a pivotal role in driving predictable high-quality lead flow by owning online media, external editorial placements, and omnichannel campaigns under clearly defined market objectives. You will work closely with marketing, sales, content, and BDR teams to scale visibility and pipeline in key markets.

What we can do for you:

• The chance to work with an outstanding team in a global cybersecurity company and a pure Ukrainian startup success story.
• Unique insights and experience in a dynamic, high-growth industry.
• The opportunity to shape performance marketing systems that directly influence business outcomes.
• The ability to make an impact — we trust exceptional people to do exceptional things.

What You Can Do for Us:
 

As a  Growth Marketing Manager B2B, you will own performance-driven lead generation across online media, external placements, and targeted campaigns.

Online Media Ownership

• Own online placements end-to-end: negotiation, messaging, assets, launch, lead delivery to BDRs
• Control positioning, creatives, and CTAs aligned with ICP
• Manage budget and continuously optimize based on CPL, MQL quality, and ROI
• Report weekly on MQL volume, performance, and insights

Omnichannel Campaign Execution

•  Plan and execute focused campaigns by ICP or vertical
•  Define messaging, channel mix, and go-to-market plan
•  Collaborate with content, ABM, and BDR teams to ensure alignment
•  Own campaign performance and contribution to MQL and pipeline

Qualifications:

• 3+ years of B2B growth, demand generation, or performance marketing in a SaaS or tech environment.
• Demonstrated experience owning online media placements and editorial/external content placements with measurable outcomes (MQL or SQL contribution).
• Strong analytical skills: you translate data into actionable insights and optimization decisions.
• Comfortable with omnichannel campaign planning, execution, and reporting.
• Ability to think strategically while executing with high operational rigor.
• Excellent communication skills and fluency in English.

About other benefits:

• Decent base Compensation fixed in USD.
• Funny celebrations, team outings, and unforgettable corporate events.
• Compensation for sick leaves and regular vacations.
• Comfortable office or possibility to work remotely.
• Remote work & Flexible working schedule.
• Internal Medical coverage.
• The ability to attend conferences, webinars, and other events that will enhance your professional skills.
• Regular education and self-development on internal courses and seminars, office library, direct access to CE.

A Business Development Representative (cold calling) role is the front-line channels professional responsible for identifying and generating new partnership opportunities. BDRs actively prospect for potential partners, and conduct in-depth research on target companies. They build relationships with prospective resellers, generate interest in the company’s products or services, and assess their level of interest to determine if they are qualified partnership opportunities.

What you can do for us:

• Conduct targeted outbound prospecting via calls and multi-channel campaigns to identify and engage potential partners.
• Research and understand the business challenges and pain points of target personas.
• Craft compelling and personalized campaigns to articulate how our cybersecurity solutions address the specific needs and concerns of each target persona.
• Collaborate with the sales and channels teams to develop and refine prospecting strategies, ensuring alignment with the company’s overall GTM objectives.
• Build and maintain a robust pipeline of qualified leads through systematic and strategic outreach efforts.
• Utilize sales enablement tools to track, analyze, and report on the effectiveness of prospecting campaigns.
• Provide valuable insights and feedback to the sales and marketing teams based on interactions with prospects to continuously optimize outreach strategies.
• Stay informed about industry trends, competitor activities, and market developments to enhance prospecting approaches.
• Participate in regular training sessions and stay up-to-date with the company’s product offerings and updates.

Qualifications:

• Minimum of 1 year of experience in outbound business development or a similar role.
• Strong experience in outbound calling
• Fluency in verbal English (business related vocabulary)
• Solid written and verbal communication skills, with the ability to craft engaging and persuasive email messages.
• Familiarity with sales enablement tools (HubSpot, Apollo.io) and experience in maintaining accurate and up-to-date prospecting records.
• Ability to adapt communication styles to resonate with various target personas, including technical and executive-level decision-makers.
• Excellent research skills to understand the specific pain points and priorities of each target persona.
• Self-motivated and results-oriented, with the ability to work independently and as part of a collaborative team.
• Flexibility to work in a dynamic and fast-paced environment, with the capacity to handle multiple tasks and priorities simultaneously.

UnderDefense is a cybersecurity platform helping companies prevent breaches and automate security operations.

We’re looking for someone who doesn’t just “support clients” — but owns relationships, drives retention, and grows accounts.

     What you’ll do:

• Manage clients after deal closure (onboarding → growth → retention)
• Build strong relationships and understand client business goals
• Identify and drive upsell / cross-sell opportunities
• Proactively manage churn risks
• Run регуляр meetings, QBRs, and account reviews
• Work closely with sales, marketing, and delivery teams

     What we expect:

• Experience in Customer Success / Account Management (B2B, IT/SaaS)
• Strong understanding of customer lifecycle, retention, and expansion
• Ability to own accounts and drive outcomes (not just support)
• Confident communication in English

➕ Nice to have:

• Cybersecurity / MSP / SaaS background
• Experience working with mid-market or enterprise clients

💥 What you get:

• Strong product and sales team
• Base salary + bonuses for upsell & retention
• Remote + flexible schedule
• Work with US & EU clients
• Real impact on clients and product