TheWhyKingz

Hi everyone!

We are expanding our team and inviting a Team Lead of SMM (Worldwide) to join our fast-growing international project in the  iGaming industry.

We are building a product for a global audience and looking for a strong SMM professional who understands iGaming communities, audiences, and social growth in high-competition markets.

We expect:

• 3+ years of experience in SMM, including experience in a leadership or senior role;
• Proven experience in the iGaming industry and other related niches;
• Strong understanding of audiences and Web3 communities;
• Experience building and managing Telegram and Discord communities at scale;
• Deep understanding of player behavior and engagement mechanics in iGaming/Web3 products;
• Experience creating and executing global SMM strategies;
• Hands-on experience with Discord, Telegram, X (Twitter), Instagram; experience with TikTok and Facebook is a plus;
• Understanding of iGaming/Web3 marketing restrictions and GEO-specific compliance requirements;
• Experience working in high-risk niches (iGaming, etc.);
• Strong analytical mindset and ability to track and interpret engagement and growth metrics;
• Experience managing SMM and Community teams;
• Ability to plan, structure and prioritize tasks in a fast-paced environment;
• English B2 or higher (spoken and written);
• Strong communication skills and proactive mindset;
• Results-driven attitude and ability to execute quickly;
• Ability to work cross-functionally with product, marketing, and growth teams.

Your main tasks:

• Develop and implement a global Social Media Strategy for the project across all key platforms (Discord, Telegram, X, Instagram);
• Build and scale iGaming communities and maintain strong engagement within them;
• Develop and execute content strategies tailored to Web3 and iGaming audiences;
• Create and manage content plans for all social platforms;
• Lead and coordinate the SMM and Community Management team;
• Drive community growth and retention initiatives;
• Implement engagement mechanics such as community events, contests, and loyalty activities;
• Conduct market research and competitor analysis within the iGaming space;
• Monitor performance metrics and continuously optimize SMM campaigns and community engagement;
• Collaborate with product, marketing, and analytics teams to support player acquisition and retention goals;
• Ensure all social media activities comply with industry regulations and GEO restrictions;
• Regularly report on community growth, engagement metrics, and strategic performance to stakeholders.

We offer:

• A cozy office in the city center of Riga or remote work;
• Competitive salary with annual performance review;
• Official employment;
• 100% sick-day pay & 17 working days of vacation;
• Medical insurance;
• Compensation for sports activities (gym, swimming pool, yoga);
• Bonuses and gifts for important dates;
• Modern and high-quality equipment;
• Regular team-building events;
• Supportive and professional management.
  
  Hiring process:
• HR interview;
• Technical interview.
  
  If you have a passion for SMM, extensive knowledge of the IGaming industry, and thrive in a fast-paced environment, this is an exciting opportunity to be at the forefront of innovation in SMM marketing.

Riga | Remote-first | Full-time
 

About us and the role:

We are IGaming company operating across multiple GEOs with an active affiliate base already generating qualified FTD volume every month.

We are hiring a Senior Affiliate Manager to help take the affiliate channel from strong to dominant.

This is a revenue ownership role for someone who already knows the affiliate market, has an active network, understands traffic economics, and can scale quality volume without sacrificing margin.

You will not be judged by how many partners you talk to.

You will be judged by the quality of traffic, the strength of unit economics, and the revenue contribution you create.

What you will do:

Partner acquisition and growth

• Source, onboard, reactivate, and scale high-value affiliates from your own network and the wider market
• Build and deepen relationships across the traffic landscape: streamers, KOLs, X/Twitter influencers, Telegram and Discord communities, SEO affiliates, PPC affiliates, media buyers, and programmatic media buying teams
• Expand the active partner portfolio across priority GEOs and high-value traffic segments

KPI and funnel ownership

• Own the full affiliate funnel: click -> reg -> first deposit -> second deposit -> ROI
• Monitor and improve source-level performance across every stage of the funnel
• Analyze traffic quality, retention quality, and revenue contribution by partner
• Work closely with product, design, CRM, BI, and finance teams to improve conversion quality and player value

Creative performance

• Work with internal teams and partners on creatives, promo angles, landing pages, and positioning
• Drive creative testing and optimization focused on commercial performance, not vanity metrics
• Identify when poor creative execution is limiting an otherwise strong traffic source and fix it fast

Commercial strategy and deal execution

• Negotiate CPA, RevShare, Hybrid, Sub-affiliate, and custom commercial structures
• Set rates, caps, KPIs, traffic conditions, and commercial protections
• Build deal structures that reward quality and long-term value rather than low-grade volume
• Balance partner motivation with margin discipline

Anti-fraud and traffic quality

• Monitor partner traffic daily for specific abuse patterns including motivated traffic, multi-accounting, self-deposit schemes, bonus abuse, fake engagement, and source manipulation
• Work with internal fraud and BI teams to identify wallet, behavioral, and conversion anomalies early
• Strengthen and operationalize anti-fraud processes at the affiliate level
• Cut bad traffic fast before it damages unit economics

Technical operations

• Manage tracking links, postbacks, S2S callbacks, promo setups, and reporting flows
• Work confidently with trackers such as Affise, Scaleo, Alanbase, or in-house systems
• Use competitive intelligence tools such as SEMrush, Similarweb, Ahrefs, HUMBL, PartnerMatrix, and Blask to benchmark affiliates, validate traffic opportunities, and support commercial decisions
• Run partner reconciliations accurately and on time

Conference presence

• Attend and work major industry events including SiGMA, iGB Affiliate, SBC, AffPapa, ICE, and Token2049
• Turn meetings, introductions, and networking into signed deals and scalable partnerships
• Stay current on market rates, partner reputation, competitor moves, and emerging traffic sources

Who you are:

Non-negotiable

• 2+ years of hands-on affiliate management experience in IGaming, Web3 and other related niches
• Active network of affiliates, streamers, KOLs, and traffic partners you can realistically activate
• Strong command of affiliate economics and source-level performance management
• Deep understanding of anti-fraud and the ability to identify manipulated traffic early
• Strong understanding of how creatives influence acquisition quality and commercial outcomes
• Confident negotiator with strong commercial instinct
• Hands-on with tracking, postbacks, attribution, and partner integrations
• English B2+ written and spoken
• Comfortable operating in a fast, performance-led environment with direct ownership of results

Strong plus:

• Relationships with top streamers, KOLs, X/Twitter influencers, Telegram and Discord communities, SEO partners, PPC affiliates, and programmatic media buying teams
• Hands-on experience with Affise, Scaleo, Alanbase, SEMrush, Similarweb, Ahrefs, HUMBL, PartnerMatrix, and Blask
• Proven experience scaling affiliate program in competitive international GEOs
• Strong understanding of VIP acquisition, whale-quality traffic, and high-value player behavior
• Additional languages such as Portuguese, Turkish, Spanish, or Hindi

Compensation:

Strong affiliate talent should be paid like revenue talent.

• Base salary: €2,500-4,500 net/month depending on seniority, network strength, and proven commercial value
• Performance bonus: tied to qualified FTD volume, traffic quality, and revenue contribution - uncapped
• Strong performers should see clear upside beyond base through a transparent performance model

What we offer:

• Remote-first setup with optional access to a premium office in Riga
• Relocation support for candidates moving to Latvia
• High-end equipment
• Full social package after probation
• Monthly sports / wellness compensation
• Professional development budget
• Conference and travel budget for major industry events
• Fast decision-making, transparent communication, and direct access to leadership
• Clear path toward Head of Affiliates for the right performer

How to apply:

Please send:

1. Your CV with IGaming, Web3 and other related niches affiliate experience clearly highlighted
2. A short NDA-friendly summary of your recent affiliate portfolio, including traffic types, GEOs, and deal structures
3. Your expected compensation and earliest possible start date
4. One example of a partner or traffic source you personally scaled, including what you changed in the funnel or economics and what result it produced

Proof matters more than claims.

Привіт! Ми розширюємось і шукаємо до себе в команду Media Buyer!

Від нас - круті завдання, професійна команда, а також комфортна корпоративна культура.

З тебе - драйв, бажання працювати і розвиватися.

Що важливо:
- Досвід роботи від 1 року на посаді Media Buyer;
- Досвід роботи з мережами Exoclick, PropellerAds, Adsterra або аналогами;
- Глибоке розуміння роботи з Popunder, Push (Classic & In-Page), Native та Interstitial;
- Впевнене володіння Keitaro або аналогів (налаштування оферів, лендінгів, постбеків та створення складних фільтрів);
- Досвід формування чітких технічних завдань для дизайнерів (на банери, іконки, прелендінги) та верстальників (на адаптацію лендінгів, виправлення скриптів, інтеграцію форм);
- Вміння аналізувати великі масиви даних, працювати з Black/White-листами та проводити глибоку оптимізацію за параметрами (OS, Browser, IP, Site ID тощо);
- Чітке знання та вміння впливати на CTR, CR, EPC, ROI, ROAS.

Буде плюсом:
- Базове знання HTML/CSS для самостійного редагування лендінгів та "чистки" коду від зайвих скриптів;
- Навички роботи з графічними редакторами (Photoshop, Canva) для створення банерів та іконок для Push-повідомлень;
- Рівень англійської B1+ для ефективної комунікації з особистими менеджерами рекламних мереж та розуміння зарубіжних форумів; - Наявність успішних прикладів (кейсів).

Обов'язки:
- Повний цикл запуску рекламних кампаній у вказаних джерелах;
- Відсікання неефективних майданчиків, тестування нових підходів та масштабування профітних зв'язок;
- Пошук та тестування нових прелендінгів та креативів;
- Комунікація з верстальниками та технічними спеціалістами щодо інтеграції лендінгів, коректної роботи скриптів та швидкості завантаження сторінок;
- Виконання встановлених планів по об’єму трафіку та досягнення цілей;
- Ведення щоденної статистики та аналіз результатів.

Які у нас приємності:
— Гібридний формат роботи (Київ) або ремоут;
— 100% оплата sick-day & 17 робочих днів відпустки;
— Сучасна та якісна робоча техніка;
— Круті корпоративи та тімбілдінги.

Хайрінг процес:
— HR співбесіда;
— Технічна співбесіда.
— ТЗ можливе після співбесіди.

Якщо ти уважний до деталей та маєш жагу до навчання очікуємо на твоє резюме!
Сфера реклами змінюється щотижня, тому важливо бути на одній хвилі з новими трендами та алгоритмами.