Soft Industry Alliance Ltd

We are looking for a Senior Business Analyst with deep e-commerce expertise to work at the intersection of business strategy, digital platforms, operations, and financial performance.
This role is ideal for a senior-level professional who doesn’t take requirements or metrics at face value, but validates them through data, user behavior, and unit economics.

Requirements (Must-have)

• 7+ years of experience as a Business Analyst / Product Analyst / Business Consultant.
• 3+ years of hands-on experience with e-commerce projects, preferably across different models: B2C / D2C, B2B e-commerce, Marketplaces.
• Proven experience in end-to-end business audits
• Advanced English (C1) — fluent communication with international stakeholders.
• Strong understanding of e-commerce solution architecture, including: CMS / Commerce platforms (Magento, Shopify, Salesforce Commerce, custom solutions); PIM, OMS, ERP, CRM; Payment systems, shipping and logistics integrations
• Deep expertise in e-commerce unit economics, including: CAC, LTV, contribution margin; Revenue and cost structures; Impact of logistics, returns, fraud, payment fees on profitability.
• Experience working with international markets (EU / US).

Nice to have

• Experience with product analytics tools (Amplitude, Mixpanel)
• Experience with BI systems (Power BI, Looker, Tableau)
• CBAP or BCS certification

Responsibilities

• Conduct comprehensive business audits, including: building audit frameworks, forming and validating hypotheses, distinguishing symptoms from root causes.
• Perform focused (targeted) audits: rapid diagnostics of specific business problems, prioritization of recommendations based on business impact.
• Analyze business, operational, and financial data to deliver actionable, high-impact recommendations.
• Collaborate with stakeholders to translate insights into clear, data-backed decisions.