Rocks Partners

Responsibilities:

•  Implement the general user acquisition strategy to ensure rapid growth of traffic volumes.

•  Build lasting relationships with traffic suppliers and develop a strong network of affiliates.

•  Research and engage with new partners to negotiate and set up deals for PPC, SEO, FB, and ASO traffic.

•  Recruit, train, and lead new Affiliate Managers. Analyze team performance and impact KPIs to reach current targets.

•  Continuously analyze traffic, making adjustments when appropriate to deliver the best ROI.

•  Inspect and analyze partner remuneration bills.

•  Collaborate with Affiliate Managers and the Operations Team to tackle fraud-related issues.

•  Source high-quality content to feature in top publications.

Requirements:

•  Previous experience in Affiliate Marketing Management of at least 3 years.

•  Holistic understanding of Revenue Share, CPA, and Hybrid payment strategies.

•  Knowledge of partner technical integration aspects.

•  Fluency in English and Ukrainian/Russian.

•  Strong entrepreneurial acumen and relationship-building skills.

•  Excellent sales and negotiation abilities.

•  Exceptional analytical skills and flexibility.

We’re looking for a skilled CRM Manager to join our growing remote team and help us build exceptional player experiences that drive engagement, retention, and long-term value.

🔧 What You’ll Do

• Define and manage customer segments based on behavior, lifecycle stage, and player value.
• Plan, build, and execute multi-channel CRM campaigns (email, SMS, push, in-app).
• Design strategies to increase player retention, engagement, and lifetime value.
• Monitor campaign performance and key metrics (open rate, CTR, conversion) and iterate based on data insights.
• Map and optimize user journeys through automation and lifecycle marketing flows.
• Collaborate closely with Product, Design, Analytics, and Customer Support to ensure cohesive communication.
• Analyze user feedback to continuously improve communication relevance and satisfaction.
• Coordinate daily/weekly/monthly promotions, bonus messages, reactivation flows, and more.
• Create and run A/B or multivariate tests to refine messaging and reward mechanics.
• Develop reward logic based on LTV, deposit tiers, and behavioral patterns.
  
  ✅ What We’re Looking For
• 3+ years of experience in a CRM role in the iGaming industry.
• Deep understanding of customer segmentation, lifecycle marketing, and CRM campaign optimization.
• Hands-on experience with CRM platforms — Symplify or Customer.io is a strong plus.
• Data-driven mindset and strong analytical skills — you know how to read KPIs and act on them.
• Familiarity with bonus systems and promotional mechanics in online gaming.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Communicative English proficiency (written & spoken).
  
  💻 What We Offer
• Remote-first work environment with flexible hours
• Work with a fast-growing team of experts in iGaming, marketing, and data
• Autonomy, ownership, and space to bring ideas to life
• Opportunity to impact real player experiences at scale