Paybis

Job Brief

We are looking for a skilled SEO Content Executive to join our team and drive organic traffic growth by creating and optimizing high-quality web content. You will work closely with SEO specialists, designers, and developers to produce content that ranks well in search engines and is featured in AI-driven answers (such as ChatGPT, Bard, and others). This role combines hands-on content creation with SEO strategy and performance analysis to boost our brand’s online visibility and conversions.
 

Key Responsibilities

• Write, edit, and publish SEO-optimized content including landing pages, educational articles, glossary pages, tool pages (e.g., converters, calculators), and product use cases.
• Optimize existing content to improve search engine rankings and relevance for AI/LLM-generated answers using E-E-A-T principles, featured snippets, and People Also Ask formats.
• Collaborate with designers to integrate data visualizations, infographics, and interactive elements into content.
• Track and analyze organic traffic, keyword rankings, CTR, and engagement using Google Analytics 4, Google Search Console, and SEO tools like Ahrefs or Semrush.
• Continuously test and iterate on headlines, metadata, internal linking, and content structure to enhance performance.
• Report on content performance and propose data-driven experiments to improve SEO outcomes.

Requirements

• Minimum 2 years of experience creating SEO-focused content, preferably within crypto, fintech, or tech sectors.
• Proven track record of growing organic traffic and improving keyword rankings through content strategy.
• Strong knowledge of on-page SEO, semantic SEO, topical authority, and E-E-A-T principles.
• Excellent writing, research, and editing skills with a strong command of English; additional languages are a plus.
• Experience with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, SurferSEO, or Clearscope.
• Comfortable using AI tools for research, ideation, and draft generation where appropriate.
• Familiarity with LLM behavior and how to structure content to influence AI-generated answers.
• Experience writing for both discovery and conversion, understanding user intent and psychology.
• Knowledge of crypto regulations is a bonus.

Soft Skills

• Analytical mindset with a passion for data-driven optimization.
• Creative storyteller with attention to detail and factual accuracy.
• Collaborative team player who communicates effectively across departments.
• Adaptable and eager to learn new SEO trends and technologies.
• Highly organized with strong time management skills.

Success Metrics

• Growth in organic sessions and impressions for core website pages.
• Number of keywords ranked on page 1 of Google and other relevant search engines.
• Increased visibility and inclusion in AI/LLM-generated answers, measured via traffic and test prompts.
• Improved engagement metrics including time on page, bounce rate, scroll depth, and CTA clicks.

What We Offer

• Competitive salary range plus performance bonuses.
• Medical insurance to support your health and well-being.
• Education budget for continuous professional development.
• Opportunity to work with an innovative, fast-growing fintech and crypto company.
• Flexible working arrangements with remote work options available.

Job Brief
We are seeking a creative and strategic B2B Content Executive to join our growing marketing team. In this role, you will craft compelling content that resonates with business audiences across the crypto, fintech, iGaming, and tech industries. Your work will be pivotal in enhancing our brand presence, engaging target audiences, and driving qualified lead generation. If you are passionate about producing high-quality content and enjoy working in a fast-paced, innovative environment, this role is for you.

Key Responsibilities
 

• Develop high-quality written and visual content tailored for B2B audiences, including blog posts, pitch decks, product one-pagers, whitepapers, case studies, infographics, and social media assets.
• Use Canva and Figma to create engaging visual content and templates that complement written materials.
• Collaborate closely with marketing, business development, and design teams to ensure content aligns with business goals and audience needs.
• Repurpose and adapt core content into multiple formats to increase reach and engagement (e.g., transforming a blog post into a Twitter thread, email series, or infographic).
• Monitor and analyze content performance metrics to inform and optimize future content strategies.

Requirements
 

• Minimum of 2 years’ experience creating B2B content within fintech, crypto, or tech industries.
• Proven ability to produce diverse, engaging B2B content that supports lead generation and brand building.
• Proficiency in Canva and Figma for designing visual content and templates.
• Strong analytical skills with experience using content performance data to guide content development.
• Excellent written and verbal communication skills in English; additional languages are a plus.
• Good understanding of industry-specific terminology, trends, and pain points in crypto, fintech, iGaming, or related sectors.

Soft Skills
 

• Creativity and innovation with a passion for storytelling and compelling messaging.
• Strong collaboration and communication skills to work effectively across teams.
• Strategic thinker with the ability to align content initiatives with business objectives.
• Adaptable and flexible in repurposing content and adjusting strategies based on insights.
• Detail-oriented with a focus on accuracy and maintaining brand voice consistency.

Success Metrics
 

• Engagement Rates: Increase in content engagement metrics such as time on page, social shares, and comments.
• Lead Generation: Measurable contribution to growth in qualified leads through content-driven initiatives.
• Content Reach: Growth in distribution and reach of core content across multiple channels and formats.
• Quality & Consistency: Maintaining high standards in content accuracy, relevance, and brand voice alignment.

We Offer
 

• Exciting and challenging work in a rapidly growing fintech and cryptocurrency environment.
• Competitive salary within the range, plus performance-based bonuses.
• Medical insurance to support your health and well-being.
• Education budget for continuous professional development.
• English classes.
• A friendly, supportive, and highly skilled team focused on innovation and growth.

If you’re ready to make an impact in the fintech world and join a forward-thinking company, apply now to be part of our journey at Paybis!