Mozenplay

CMO at Mozenplay (Sweepstakes Casino, USA)

We’re launching a new brand in the Sweepstakes Casino space and are looking for a CMO to take full ownership of marketing and growth in the U.S. market.

Why this is important:

We’re a startup building both the product and the team from scratch. We’re looking for someone who knows how to launch and scale a Sweepstakes Casino — and is ready to do exactly that.

Our team has deep expertise in iGaming — from tech and operations to legal. We know how the market works, but we’re looking to strengthen the team with specific Sweepstakes experience.

We offer full freedom in strategic decisions — but expect real results: a solid marketing engine, a growing player base, and profitability.

What we expect from our CMO:

✔ Hands-on experience with Sweepstakes Casinos in the U.S. — you know the market, the mechanics, and the players.
✔ Experience in iGaming or Dating verticals in the U.S. — a strong plus.
✔ Ability to build marketing from scratch — no corporate templates, but with a clear understanding of what actually works.
✔ Growth-driven mindset — this isn’t branding for branding’s sake. We’re building marketing that drives players and revenue.

What we offer:

✅ A real opportunity to influence the business — you’re not just running marketing, you’re helping create a brand that will scale.
✅ Fully remote — we care about results, not location.
✅ Resources to grow — we’re ready to invest in marketing that delivers ROI.

If you understand the Sweepstakes Casino market, know how to drive acquisition, and can build marketing that really performs — let’s talk!

We are launching an ambitious new project in the Sweepstakes Casino sector and are looking for a CMO to lead the development and launch of our product in the US market.

About the Company: We are a startup operating under the working title Mozenplay, building our team from scratch. Our distributed office includes myself and the CEO in Cyprus, Legal in the Netherlands, AML in Latvia, and additional specialists based in the US. We aim to build an operational and marketing team to launch our first brand, develop a clear strategy, and move forward confidently.

We possess extensive expertise in iGaming—both operational and technical—as well as legal support. We have access to various iGaming specialists and aim to build a combined team leveraging both iGaming and Sweepstakes experience, gradually expanding our Sweepstakes expertise.

General Requirements:

• At least 2 years of experience as a designer, preferably in iGaming/gambling/sweepstakes/mobile gaming/betting.
• Proficiency in Figma, Photoshop, Illustrator; basic knowledge of After Effects/Animate is a plus.

Skills:

• Creation of promotional banners, sliders, push notifications, and modules for various promotions
• Design of landing pages/promo pages
• Development of UI elements (buttons, pop-ups, offers)
• Email creatives and push notifications
• Creatives for Facebook, Google, TikTok, and push traffic
• Ability to use existing frameworks and adapt them for different seasonal bonuses and promotions
• Ability to adhere to brand guidelines, maintaining visual consistency with moderate creativity
• Basic understanding of UX and marketing funnels (user interactions with creatives)

Sweepstakes Background (Nice to Have):

• Experience in gambling/gaming style creatives
• Understanding of creative limitations for the US market
• Experience creating creatives with CTA: "Play Free", "Redeem Sweeps", "Claim Bonus"

We’re a fast-growing, dynamic startup with bold ideas and zero bureaucracy.
Right now, we’re looking for a strong Content Manager to help us drive user retention and acquisition through compelling texts, landing pages, email campaigns, and bonus mechanics.

What You’ll Be Doing

• Create, adapt, and manage content for different audience segments (landing pages, emails, banners, push notifications, on-site content)
• Work at the intersection of marketing and product — this isn’t just about “writing copy,” it’s about shaping meaning, crafting offers, and delivering value in the right tone
• Contribute to retention strategies and framework development
• Collaborate with designers (or use Canva/Figma) to fine-tune content visuals and presentation
• Analyze user feedback and improve content accordingly
• Write and edit content with a focus on uniqueness, clarity, and performance
• Work with in-game mechanics, bonus systems, and tournaments — and talk about them in a way that makes people want to play
• Help shape the product’s content strategy from the ground up
• Manage workflows — from freelancers to designers, when needed

What We’re Looking For

• 1–2 years of content management experience (iGaming / Sweepstakes / Gambling / Betting is a big plus)
• Strong English skills (Advanced+)
• Ability to tailor content to specific audiences
• Understanding of CMS and SEO fundamentals (semantics, meta tags, headers, internal linking)
• Coordination skills: you can guide copywriters, designers, SEOs, and developers
• Product-thinking mindset: you understand what we’re promoting, why, and how it fits into the funnel
• Confident with: Google Docs, Sheets, Jira, Ahrefs/SEMrush, Grammarly

Nice to Have

• Experience in email marketing and CRM platforms (Customer.io, Braze, custom solutions)
• Familiarity with platforms like Chumba, LuckyLand, Pulsz and their game mechanics (if not — we’ll train you)
• Basic visual/content presentation skills (Figma / Canva)
• Experience with influencer marketing and platforms like YouTube, TikTok, Discord, Reddit, Facebook Ads
• Understanding of UX copywriting principles and landing page structure

What We Offer

• A chance to create meaningful content, not just fill templates
• Opportunity to build new products from scratch
• Freedom to experiment — your ideas will have a real impact
• Supportive team and clear content frameworks
• Growth potential — become a lead in content or product direction