IT Svit

Join IT Svit — IT service company — to lead the marketing direction for one of our SaaS clients.
 

We are looking for a skilled Marketing Lead with strong experience in B2B SaaS marketing. 

You will be responsible for developing and executing a comprehensive marketing strategy aimed at generating high-quality leads, increasing product visibility, and supporting go-to-market initiatives across different regions.

Requirements:

• 5 years of overall marketing experience;
• Minimum 3 years of experience in SaaS marketing (B2B preferred);
• At least 2 years of experience in managing a marketing function or team;
• Deep understanding of key marketing metrics and tools;
• Proven track record in building and implementing marketing strategies;
• Strong knowledge of the digital marketing landscape;

• Experience in competitor analysis, market research, and adapting strategy accordingly.

   

Key Responsibilities:

• Lead and manage Marketing Team;
• Develop and implement an integrated marketing strategy focused on lead generation and market competitiveness;
• Set up and optimize lead generation processes using paid advertising, content marketing, SEO, and other channels;
• Oversee paid advertising campaigns (targeted and contextual), email marketing, and vendor collaboration;
• Collaborate with external service providers (SEO, design, development);
• Create and manage marketing budgets and allocate resources efficiently;
• Develop and test marketing hypotheses;
• Analyze performance metrics, competitors and audience insights;
• Conduct user research (customer and prospect interviews);
• Create and update the Customer Journey Map (CJM);
• Coordinate go-to-market strategies for new regions;
• Set up advertising campaigns;
• Build user engagement flows across all stages of the customer lifecycle;

• Collaborate with designers to maintain a consistent and compelling visual identity.

   

We offer:

• Competitive salary;
• Remote work with a flexible schedule;
• 20 business days of paid vacation + paid sick leaves;
• Opportunities for professional growth and learning;
• Friendly team culture with regular online events and fun activities.
   

Ready to lead a marketing team and make a real impact on a growing SaaS product?

Apply now and join our team at IT Svit!