Impulse (Headway Inc)

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionises lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why, together with Tetiana, Creative&Production Lead, we’re looking for an Influencer Marketing & UGC Specialist to scale creator partnerships and boost the performance of our UGC creatives. The mission of this role - is to transform product values into high-performing, "scroll-stopping" content that drives measurable business results. You’ll collaborate with creators to produce ad-ready content that clearly communicates product value, real-life use cases, and emotional benefits.
 

This job is perfect for you if you want to:

• Shape engaging content that resonates with millions.
• Connect with creative minds from different corners of the world.
• Test bold ideas and double down on what performs best.
• Grow fast by taking initiative and making real impact.

What will you do:

• Creative Ideation & Scripting: Generate data-driven creative hypotheses and develop precise, result-oriented briefs, scripts, and storyboards that align with performance goals.
• Strategic Partnership Management: Collaborate closely with internal and external partners to execute and scale high-impact UGC activities across key platforms.
• Market Intelligence: Conduct in-depth competitor and market research to identify emerging trends and best practices, effectively translating these insights into actionable strategies.
• Analytics & Optimisation: Analyse campaign performance based on key metrics (CTR, CPA, ROMI, Hook & Hold rates) and scale successful creative angles.
• Full-Cycle Creator Management: Source, vet, negotiate, contract, and manage payments for influencers and UGC creators (Instagram, TikTok, YouTube, Fiverr, etc.).

What you need to join us:

• 1+ years of experience in Influencer Marketing, UGC, PR & Communications, Digital Marketing.
• Strong English skills (C1 preferred) and can confidently communicate with international creators.
• Possess excellent writing and communication skills for creating briefs and negotiating partnerships.
• Understanding the basics of digital marketing and performance metrics.
• Strong analytical thinking and ability to make data-informed decisions.
• Be proactive, detail-oriented, and curious — you enjoy asking “why?” and digging deeper.
• Align with the values of our team.

Nice to have:

• Experience with AI tools to automate workflows.
• Experience working with designers and creating clear technical briefs.
• Familiarity with tools like ClickUp, Asana, or basic Figma skills.

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays.
• Supporting initiatives that help Ukraine.
   

Working schedule
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?
Send your CV!

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionises lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why, together with Zoriana, Marketing Data Analyst at Impulse, we’re looking for an Data Analyst to join our team of superstars. Our analytics team help to drive decisions for our global product that empowers millions of users worldwide. We are looking for someone who loves exploring data, building dashboards, and turning insights into real impact for people.

This job is perfect for you if you want to:

• Work with marketing data across iOS, Android, and Web platforms of a product used by millions of users worldwide.
• Use large datasets and a modern analytics stack to answer high-impact business questions.
• Analyse a wide range of growth challenges — from channel performance to experiment results and user behavior.
• Have real ownership over your insights, with freedom in choosing approaches and strong support from an experienced analytics team.

What you will do:

• Data collection & analysis: gather and analyse data from multiple sources (databases, ad platforms, AppsFlyer, Amplitude) to identify patterns, trends, and growth opportunities.
• Metrics & dashboards: build and maintain a system of metrics and Tableau dashboards to track marketing performance and support decision-making.
• Ad-hoc & deep-dive analytics: answer business questions, investigate anomalies, and provide insights for ongoing growth and campaign optimisation.
• Automation & process improvement: implement analytics automation, continuously improve and optimise existing analytical processes.

What do you need to join us:

• 2+ years of experience in analytics, preferably in marketing or product.
• Strong SQL, BI tools (Tableau / Power BI / Looker) skills to explore data and create dashboards.
• Good understanding of key marketing metrics and unit economics (CAC, LTV, funnels, cohorts).
• Analytical and detail-oriented, able to turn numbers into clear insights.
• Proactive and responsible, ready to take ownership and make an impact.
• Quick to master new tools and processes.
• English - Upper-Intermediate+ for smooth communication across teams.
• Alignment with the values of our team.

Nice to have:

• Strong Tableau skills.
• Experience working with marketing and attribution data (AppsFlyer, ad platforms, etc.).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid option. It means that we will prefer you to attend office 2-3 times per week.

Are you interested?

Send your CV!

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionises lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why, together with Yurii, Head of Performance Marketing at Impulse, we’re looking for a Junior User Acquisition Specialist to help launch and grow a new acquisition direction in our product using AppLovin, Snapchat, and Pinterest. You’ll be working on web funnels — one of the fastest-growing and most impactful areas at Impulse — gaining hands-on experience in marketing, analytics, and data-driven decision-making.

This job is perfect for you if you want to:

• Build and scale a new acquisition direction from scratch using AppLovin, Snapchat, and Pinterest — with strong team support.
• Directly impact business results and see how your decisions drive growth.
• Experiment, test hypotheses, and work with data in a fast-paced environment.
• Take ownership and think like an entrepreneur, proposing ideas and driving them forward.

What you will do:

• Launch, manage, and analyze advertising campaigns on AppLovin, Snapchat, and Pinterest.
• Work with performance data to identify patterns, understand what drives results, and suggest ideas to improve efficiency and scale campaigns.
• Support day-to-day operations related to campaign and channel management.
• Explore the competitive landscape and help identify new growth opportunities for the product.
• Run A/B tests, analyze results, and gradually apply learnings to improve acquisition performance.

What do you need to join us:

• 1+ year of commercial experience working with Excel/Google Sheets (VLOOKUP, Pivot Tables, etc.) and large datasets.
• Strong analytical skills and critical thinking.
• English level of Upper-Intermediate+.
• Strong interest in performance marketing and data-driven decision-making.
• Hands-on experience with AI tools to improve productivity (Claude, ChatGPT, Gemini, Perplexity, Grok etc.).
• Willingness to experiment, learn fast, and work in an uncertain, fast-changing environment.
• Curiosity and ability to research, explore, and dive into details.
• Strong communication skills, openness to feedback, and teamwork.
• Alignment with the values of our team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays.
• Supporting initiatives that help Ukraine.

Working schedule
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?
Send your CV!