Finora Credit

Work Format: Remote or Relocation to Cyprus

Schedule: Monday–Friday, Full-Time

About the Role

Finora Credit is an international fintech company developing modern online lending products. We are looking for a CRM / Retention Marketing Manager who will be responsible for customer retention, repeat loan growth, and the development of CRM initiatives across the customer lifecycle.

Key Responsibilities

• Develop and execute CRM strategies to increase repeat loans and customer retention.

• Build and optimize communication flows through SMS, Push, Email, Telegram, and Contact Center channels.

• Work with different customer segments across all stages of the customer lifecycle.

• Launch promotions, loyalty programs, personalized offers, and retention campaigns.

• Analyze CRM channel performance and marketing activities.

• Conduct A/B testing and implement new growth initiatives.

• Monitor retention, engagement, and repeat sales KPIs.

• Work with customer data, analytics, and reporting.

• Prepare technical requirements for analysts, developers, and related teams.

• Collaborate with Product, Analytics, Risk, Contact Center, and Marketing departments.

Requirements

✔ 2+ years of experience in CRM, Retention Marketing, Lifecycle Marketing, or Email Marketing.

✔ Strong understanding of CRM funnels and customer lifecycle management.

✔ Experience working with SMS, Push, Email, and other communication channels.

✔ Experience in customer segmentation and automated communication workflows.

✔ Strong analytical skills and ability to make data-driven decisions.

✔ Experience conducting A/B tests.

✔ High level of ownership and results orientation.

Preferred Qualifications

⭐ Experience in MFI, fintech, lending, or banking industries.

⭐ Experience working with CRM platforms and marketing automation tools.

⭐ Understanding of online lending processes.

⭐ Experience building loyalty and customer retention programs.

⭐ Experience working with large customer databases.

Key Performance Indicators (KPIs)

• Growth in repeat loan issuance.

• Growth in repeat sales conversion rates.

• Increase in reactivation of dormant customers.

• Improvement in CRM channel performance.

• Reduction in customer reactivation costs.

• Achievement of retention and repeat sales targets.

What We Offer

• Competitive salary of €2,500–€3,500 + KPI-based bonuses.

• Fully remote work format or relocation opportunity to Cyprus.

• Opportunity to work within a fast-growing international fintech company.

• Ability to influence CRM strategy and product development.

• Direct interaction with company leadership.

• Fast decision-making processes and minimal bureaucracy.

• Long-term professional and career growth opportunities.

Work Format: Remote or Relocation to Cyprus

Schedule: Monday–Friday, 09:00–19:30

Key Responsibilities

• Identify, onboard, and develop CPA networks and affiliate partners.

• Achieve customer acquisition and funded loan targets through affiliate channels.

• Scale high-performing traffic sources and increase the volume of quality leads.

• Negotiate rates, offers, and partnership terms with affiliates.

• Work with CPA, CPL, CPS, RevShare, and hybrid partnership models.

• Monitor traffic quality and partner performance.

• Analyze the funnel: Clicks → Registrations → Applications → Approvals → Signings → Funded Loans.

• Track and optimize key metrics including CPA, CAC, CR, EPC, ROI, Approve Rate, and Signing Rate.

• Identify new acquisition channels and test growth opportunities.

• Prepare reports on partner performance, traffic volumes, and campaign results.

• Collaborate with Marketing, Product, Analytics, Risk, Retention, and Contact Center teams.

• Ensure tracking accuracy, postbacks, events, and affiliate payouts are properly configured.

Requirements

✔ 2+ years of experience as an Affiliate Manager, CPA Manager, or Partnership Manager.

✔ Hands-on experience working with CPA networks and performance marketing.

✔ Strong understanding of affiliate marketing models including CPA, CPL, CPS, and RevShare.

✔ Experience analyzing traffic quality and partner performance.

✔ Ability to work with metrics such as CPA, CAC, EPC, CR, ROI, and other performance indicators.

✔ Strong negotiation and relationship-building skills.

✔ Experience working with reports, analytics, and large data sets.

✔ High level of independence and results-oriented mindset.

Preferred Qualifications

⭐ Experience in MFI, fintech, lending, or banking industries.

⭐ Experience working with CPA traffic in highly competitive niches.

⭐ Understanding of online lending processes.

⭐ Experience with mobile traffic, PWA, APK, or app traffic.

⭐ Existing network of affiliate partners and CPA contacts.

⭐ Experience working with international markets.

Key Performance Indicators (KPIs)

• Achievement of customer acquisition targets.

• Achievement of funded loan targets through affiliate channels.

• Growth of high-quality CPA traffic volume.

• Acquisition of new effective affiliate partners.

• Scaling of existing affiliate partnerships.

• Maintaining CPA and CAC within target benchmarks.

• Reduction of low-quality traffic share.

• Achievement of affiliate channel financial targets.

What We Offer

• Competitive salary of €2,000–€3,000 + KPI-based bonuses.

• Fully remote work format or relocation opportunity to Cyprus.

• Opportunity to work within an international fintech company.

• Direct interaction with company leadership.

• Ability to influence affiliate strategy and business growth.

• Fast decision-making processes and minimal bureaucracy.

• Long-term professional and career development opportunities.

Work Format: Remote or Relocation to Cyprus

Schedule: Monday–Friday, 09:00–19:30

Key Responsibilities

• Manage the day-to-day operations of the Collection Department.

• Build, lead, and develop a high-performing team of Team Leaders, Supervisors, and Collection Specialists.

• Ensure achievement of departmental targets and KPIs.

• Develop and implement effective Soft Collection and Hard Collection strategies.

• Analyze collection performance and continuously optimize processes.

• Manage overdue debt portfolios and improve recovery rates.

• Create and implement employee motivation, development, and performance evaluation systems.

• Monitor service quality and compliance with internal standards.

• Drive automation initiatives and introduce modern collection tools.

• Collaborate closely with Legal, Finance, Risk, and Operations departments.

• Prepare management reports and performance analytics for senior leadership.

Requirements

✔ At least 2 years of experience managing a Collection Department, Contact Center, or Operations Team.

✔ Hands-on experience in MFI, banking, lending, or fintech industries.

✔ Strong understanding of Collection, Soft Collection, and Hard Collection processes.

✔ Proven experience managing teams of 15+ employees.

✔ Strong knowledge of KPI management, reporting, and performance analysis.

✔ Experience building and optimizing business processes.

✔ Excellent leadership and people management skills.

✔ High level of accountability and results orientation.

Preferred Qualifications

⭐ Experience working within international MFI or fintech companies.

⭐ Experience building collection processes from scratch.

⭐ Experience managing remote teams.

⭐ Experience implementing CRM systems and collection process automation.

⭐ English language proficiency (Intermediate level or higher).

Key Performance Indicators (KPIs)

• Achievement of collection and recovery targets.

• Achievement of departmental financial goals.

• Improvement of debt recovery rates.

• Increased team productivity and efficiency.

• Reduction of overdue debt levels.

• Compliance with internal standards, policies, and procedures.

What We Offer

• Competitive salary of €2,500–€3,000 + KPI-based bonuses.

• Fully remote work format or relocation opportunity to Cyprus.

• Opportunity to join a fast-growing international fintech company.

• Direct collaboration with the business owner.

• Ability to influence the collection strategy and business growth.

• Minimal bureaucracy and fast decision-making processes.

• Long-term professional and career growth opportunities.

Key Responsibilities

• Manage and oversee daily contact center operations.

• Ensure achievement of operational and strategic goals.

• Monitor team productivity, discipline, and performance.

• Lead team leaders, supervisors, and contact center agents.

• Participate in hiring, onboarding, training, and employee development.

• Maintain high standards of customer communication.

• Develop and implement customer service standards.

• Analyze KPIs and team performance metrics.

• Prepare reports and implement process improvements.

• Optimize and automate contact center workflows.

• Collaborate with Marketing, Lending, Collections, and Customer Service departments.

Requirements

✔ Minimum 2 years of experience managing a contact center, customer service department, or sales team.

✔ Experience managing teams of 15+ employees.

✔ Strong understanding of KPIs and performance management.

✔ Experience building and optimizing business processes.

✔ Strong leadership and people management skills.

✔ High level of responsibility and accountability.

✔ Ability to work effectively in a fast-paced environment.

✔ Results-oriented mindset.

Nice to Have

⭐ Experience in MFI, fintech, or banking sectors.

⭐ Experience building a contact center from scratch.

⭐ Experience managing remote teams.

⭐ Understanding of online lending processes.

⭐ Experience implementing quality assurance systems.

⭐ Experience with process automation and CRM systems.

Key Performance Indicators (KPIs)

• Achievement of lending and conversion targets.

• Achievement of contact center KPIs.

• Improvement of customer service quality.

• Increased employee productivity.

• Reduced staff turnover.

• Compliance with company standards and procedures.

What We Offer

• Competitive salary of €2,000–€2,500 + KPI bonuses.

• Fully remote work or relocation opportunity to Cyprus.

• Opportunity to build and lead a high-performing team.

• Work within an international fintech company.

• Direct communication with the business owner.

• Minimal bureaucracy and fast decision-making processes.

• Long-term career growth opportunities.

🏠 Віддалено або релокація на Кіпр

📅 Графік: 5/2, з 09:00 до 19:30

Якщо вам подобається працювати з даними, знаходити закономірності, аналізувати воронки та впливати на бізнес-результат — будемо раді знайомству.

Що потрібно робити

Аналізувати ефективність маркетингових каналів та рекламних кампаній.

Будувати та підтримувати маркетингову звітність.

Аналізувати воронку клієнта: реєстрація → заявка → схвалення → підписання → видача.

Контролювати показники CPA, CAC, CPL, ROI, ROMI та інші ключові метрики.

Виявляти точки зростання та проблемні ділянки у воронках.

Проводити аналіз якості трафіку та ефективності джерел залучення.

Формувати рекомендації для маркетингової команди.

Брати участь у запуску та аналізі A/B тестів.

Працювати з великими обсягами даних та автоматизувати звітність.

Взаємодіяти з командами Marketing, CRM, Product, Affiliate та Contact Center.

Ми очікуємо

✔️ Досвід роботи аналітиком від 1 року.

✔️ Впевнене володіння Excel або Google Sheets.

✔️ Досвід роботи з великими масивами даних.

✔️ Розуміння маркетингових метрик та воронок продажів.

✔️ Досвід роботи з Power BI, Looker Studio, Tableau або аналогами.

✔️ Аналітичне мислення та вміння знаходити причинно-наслідкові зв’язки.

✔️ Уважність до деталей та системність у роботі.

Буде перевагою

⭐️ Досвід роботи в МФО, fintech або e-commerce.

⭐️ Знання SQL.

⭐️ Досвід роботи з Google Analytics 4.

⭐️ Розуміння affiliate-маркетингу та performance-маркетингу.

⭐️ Досвід побудови наскрізної аналітики.

Ми пропонуємо

✅ Заробітну плату 50 000 – 80 000 грн + бонуси.

✅ Повністю віддалений формат роботи або релокацію на Кіпр.

✅ Роботу в міжнародному fintech-проєкті на етапі запуску.

✅ Можливість впливати на ключові бізнес-рішення.

✅ Пряме спілкування з керівництвом компанії.

✅ Мінімум бюрократії та швидке впровадження ідей.

✅ Кар’єрне та професійне зростання разом із розвитком компанії.

🏠 Remote or Relocation to Cyprus 📅 Schedule: Monday–Friday, 09:00–19:30

ABOUT THE COMPANY

We are an international fintech company operating in the online lending industry and actively expanding our presence across multiple markets.

We are looking for an experienced Head of Digital Marketing who will be responsible not only for advertising campaigns but for the entire customer acquisition ecosystem — from the first interaction with a prospect to the final loan disbursement.

This role is ideal for a results-driven professional who understands performance marketing, analytics, team management, and how marketing directly impacts business growth.

KEY RESPONSIBILITIES

Customer Acquisition & Growth

• Develop and execute the company's customer acquisition strategy.
• Manage and scale all digital acquisition channels:
• Google Ads
• Meta Ads
• TikTok Ads
• CPA Networks
• Affiliate Marketing
• Mobile Traffic
• Alternative Traffic Sources
• Ensure achievement of application, approval, and loan issuance targets.
• Continuously identify and launch new growth opportunities.

FUNNEL OPTIMIZATION

Own and optimize the full customer acquisition funnel:

Registration → Application → Approval → Signing → Loan Disbursement

• Analyze drop-off points and conversion bottlenecks.
• Improve conversion rates across all funnel stages.
• Implement testing and optimization strategies.

ANALYTICS & PERFORMANCE MANAGEMENT

Monitor and improve key performance indicators:

• CAC (Customer Acquisition Cost) • CPA (Cost Per Acquisition) • CPL (Cost Per Lead) • CR (Conversion Rate) • ROMI (Return on Marketing Investment) • EPC (Earnings Per Click) • Approve Rate • Signing Rate • Cost Per Issued Loan • Marketing ROI

TEAM LEADERSHIP

• Manage and develop the marketing team.
• Set goals, KPIs, and performance expectations.
• Monitor execution and ensure accountability.
• Participate in hiring and building the team as the company grows.
• Foster a performance-driven culture.

AFFILIATE & PARTNER MANAGEMENT

• Build and manage relationships with CPA networks and affiliate partners.
• Negotiate commercial terms and traffic conditions.
• Monitor traffic quality and partner performance.
• Scale high-performing traffic sources.
• Identify and onboard new partners.

IDEAL CANDIDATE PROFILE

✔ Minimum 2 years of experience in a Digital Marketing Leadership or Performance Marketing Management role.

✔ Experience managing teams of 3+ people.

✔ Proven experience in fintech, lending, online lending, banking, e-commerce, or highly competitive digital industries.

✔ Strong understanding of customer acquisition economics and unit economics.

✔ Data-driven mindset with strong analytical skills.

✔ Experience managing marketing budgets and forecasting performance.

✔ Ability to make strategic decisions based on data and business objectives.

STRONG ADVANTAGES

⭐ Experience within a Microfinance Institution (MFI) or Online Lending Company.

⭐ Experience managing affiliate marketing programs.

⭐ Experience launching and scaling new GEOs.

⭐ Experience managing large advertising budgets.

⭐ Experience building marketing teams from scratch.

TOOLS & PLATFORMS

• Google Ads • Meta Ads Manager • TikTok Ads • Google Analytics 4 • Google Tag Manager • Power BI / Looker Studio / Metabase • Affise / Everflow / Keitaro or similar platforms • AppsFlyer / Adjust / Firebase • Excel / Google Sheets • CRM Systems

WHAT WE OFFER

💰 Competitive salary package: €2,500–3,000 + KPI Bonus

🏠 Fully remote work format or relocation opportunity to Cyprus

📈 Opportunity to build and scale the entire marketing function

🚀 Direct involvement in the growth of an international fintech project

🤝 Direct collaboration with business owners and senior management

📊 Real influence on key business metrics and strategic decisions

👥 Opportunity to build and lead your own team

💡 Fast decision-making environment with minimal bureaucracy

🌍 Long-term career growth opportunities within a rapidly expanding company

EXPECTED OUTCOMES

• Achievement of customer acquisition and loan issuance targets.
• Continuous improvement of marketing channel efficiency.
• Scaling of CPA and performance marketing channels.
• Maintaining acquisition costs within planned targets.
• Increasing the volume of high-quality applications.
• Building transparent analytics and reporting systems.
• Developing a strong and high-performing marketing team.