Dapplica

Ritual — a habit tracking app with global ambitions. We're building a mobile product that helps users build life-changing routines with the guidance of an AI-powered coach. Our focus is an effective subscription model, high-quality video creative production, and scaling through paid social channels. Our target markets are the USA and Europe, and we've already achieved product-market fit 🚀

🎯 About the Role

We’re looking for someone with fire in their eyes, ready to build systems from scratch, independently launch and scale campaigns to $1M+/month, and influence the entire pipeline — from idea to results.

📍 Your Responsibilities

• Independently launch, optimize, and scale UA (User Acquisition) campaigns on Meta, TikTok, Google (iOS, subscription model)
• Lead the video creative strategy: generate ideas, prepare briefs, test hypotheses, and collaborate with a remote production team
• Track key metrics: CAC, CPA, ROAS, LTV, retention
• Run A/B tests and experiments with formats, audiences, and messaging
• Collaborate with the product team to increase LTV and deepen monetization
• Work autonomously — with maximum freedom and responsibility

• After achieving results — build and lead the future team

   

🧠 Our Ideal Candidate

• Preferably Senior level, might consider mid level candidates.  
• 3+ years in performance marketing (iOS, Android subscription apps, B2C)
• Scaled campaigns to $500K+
• Confident with Meta Ads / TikTok Ads / Google Ads
• Can write strong creative briefs and knows how to get effective videos
• Analytical, proactive, and eager to experiment
• Experienced with MMP tools, Amplitude

💡 What We Value

• Product ownership — you’re not just an executor, you’re the owner of the marketing machine
• Ability to read data and extract insights
• Market thinking — spotting trends, adapting quickly, and launching fast
• Love for testing and new hypotheses
• Fearlessness of failure — because every mistake breeds new ideas

🧡 What We Offer

• A high-potential habit-building product for the global market
• Full freedom and trust in your decisions
• Influence over key product and creative directions
• Competitive compensation
• The opportunity to grow into CMO in 12–18 months

✅ Hiring Process

1. Interview with founder (60 min)
2. Reference check
3. Offer 🤩