Coinask

Coinask.ai is a B2C AI SaaS product at the intersection of AI, Crypto, and FinTech.

We are looking for a hands-on Lead Brand & Community Manager who will take ownership of brand narrative, communication strategy, community, and the KOL direction.
 

This is not a "content-plan" role. 
You will shape how Coinask sounds, looks, and is perceived by its audience, build trust in the product, grow the community, and scale the brand through content, social media, and creator partnerships.
 

Briefly about the role

At Coinask, trust directly affects how users perceive the product, interact with it, and decide whether to use it.

Your task is to build a strong public voice for Coinask and turn it into a systematic growth engine through:

Brand → Content → Community → KOLs → Audience Insights
 

You will work closely with Marketing, Growth Product, Design, and Product, turning audience insights into strong communications, content, and product insights.
 

Your responsibilities

• Brand Narrative & Communication Strategy: build and develop Coinask's communication strategy, define the Tone of Voice and key messaging pillars, and be able to translate complex AI, crypto, and financial concepts into simple, clear, and engaging communication.
• Founder & Team Branding: help key team members (Founders, C-level) develop their personal profiles on social media (Twitter/LinkedIn), prepare drafts for them, and coordinate joint announcements and brand communications (employee advocacy).
• Content & Social Media: own content strategy and hands-on execution — from expert threads and social content to email communications and long-form content.
• Community Building: launch, grow, and moderate the community on Discord/Telegram, build engagement, work with feedback, and turn active users into brand advocates.
• PR & External Communications: develop Coinask's external communications, work with relevant media and information platforms, prepare PR initiatives around key launches, products, and company news.
• KOL & Creator Partnerships: find, onboard, and develop relationships with crypto/fintech KOLs and creators, test partnership and referral mechanics, and scale the ones that deliver results.
• Brand & Community Insights: track engagement, sentiment, and audience needs, identify recurring insights, and pass them on to Product and Marketing to improve the product and communications.
• Work with AI tools for research, ideation, content production, repurposing, and performance analysis, while maintaining quality, tone of voice, and brand integrity.
   

What we expect from you

• Experience in a role such as Head of Brand, Communications, Brand Lead, Community Manager, Content Lead, or Product Marketing Manager with a strong brand/community focus in Web3, Crypto, FinTech, or B2C SaaS.
• Ability to independently build brand narrative, communication strategy, and Tone of Voice.
• Strong hands-on experience in content and social media, particularly Twitter/X, Reddit, Meta, and LinkedIn.
• Practical experience working with KOLs/creators and understanding of referral/affiliate partnership mechanics.
• Fluent English and a good feel for the culture, tone, memes, and language of the Western crypto/tech audience.
• Ability to turn business goals and user insights into concrete communication hypotheses and test them quickly.
• Strong critical thinking, high autonomy, and ownership.
• Ready not only to define strategy but also to write, launch, test, and improve content yourself.
• Comfortable working in a fast-paced environment with a high level of uncertainty and constant experimentation.
   

Nice to have

• Experience with AI products / AI-native SaaS.
• Strong background in Crypto/FinTech/Web3.
• Experience launching and growing a community from scratch.
• Experience building creator/KOL programs.
• Understanding of algorithmic content distribution and growth mechanics on Twitter/X, Reddit, Meta, and LinkedIn.
   

How we work

We are an AI-native team.

For us, AI is not a separate skill on a resume but part of the daily workflow. You won't have a large staff of writers — we expect you to use AI to multiply the speed of research, ideation, content production, and repurposing without losing quality or meaning.

We value speed, autonomy, and the ability to move quickly from idea to test.

Think → Create → Publish → Learn → Iterate

You will have the freedom to build the brand function, but you will also carry responsibility for its real impact.

This role is for you if you are looking for

• The opportunity to build a brand practically from scratch. Coinask is at a stage where Brand & Community can become one of the key drivers of trust and organic growth.
• Real influence on the product. Your insights from the community and the market will feed directly into Product and Marketing.
• An AI-native environment. We use AI not as a separate tool but as part of the daily workflow.
• Hands-on ownership. You won't just be assigning tasks to a team — we expect you to create, launch, and test communications yourself.
• High speed and autonomy. Minimal unnecessary bureaucracy, a short cycle from idea to publication and feedback.
• Room for experimentation. We are open to new formats, channels, creators, and community mechanics.
   

If you want not just to run social media accounts, but to build a strong brand, community, and voice for a new AI product, we'd be glad to meet you.

Coinask.ai — a B2C AI SaaS product at the intersection of AI, Crypto, and FinTech.

We're looking for a hands-on Senior Growth Analyst who will take ownership of ensuring Coinask's data is accurate, consistent, and ready to drive business decisions — from tracking and integrations to product analytics, attribution, and dashboards.

This isn't a "just reporting" role. You'll be responsible for the product's analytical foundation: collecting data correctly, maintaining data quality, connecting different systems, and helping Marketing and Product see the full picture of the business.
 

About the Role

We're actively driving traffic and growing the product, so we need a single source of truth for Marketing and Product:

Tracking → Integrations → Data Quality → Product Analytics → Dashboards → Insights
 

You'll work closely with the Head of Marketing, Growth PM, and Engineering, to ensure a strong connection among marketing data, user behavior, and product data.
 

Your Responsibilities

• Tracking & Analytics Setup: build and maintain the Event Taxonomy, web/product tracking, and key user journey events. Work with GTM, server-side tracking, and analytics tools.
• Product Analytics: set up and maintain Amplitude, Mixpanel, PostHog, or similar systems — funnels, cohorts, retention, activation, and key product flows.
• Integrations & Data Flow: ensure correct data exchange between Web, Product, Backend, CRM, ad platforms, and analytics tools via APIs, Webhooks, n8n/Make, or other integrations.
• Marketing Analytics & Attribution: connect ad spend, traffic sources, sign-ups, and product events so Marketing and Product see accurate CAC, ROAS, conversion, and LTV.
• Data Quality & QA: regularly audit data, find duplicates, data loss, broken events, and discrepancies between systems; identify root causes and coordinate fixes with Engineering.
• Dashboards & Reporting: build and maintain clear dashboards for Marketing, Product, and Management, keeping metrics up to date with a single shared definition.
• Insights: find anomalies, patterns, and growth opportunities in the data and turn them into actionable insights for Product and Marketing.
• Use AI and automation tools to speed up analysis, SQL, QA, debugging, and data work.
  
   

What We Expect From You

MUSH HAVE 

• 2+ years hands-on with a subscription product, in-house — you owned its metrics, not just reported on them: free-to-paid conversion,

churn, cohorts of paying users

• Experience building analytics from scratch at an early product

stage — no legacy systems, no ready dashboards, no established

taxonomy

• AI tools as part of your daily workflow, not a line in a skills list

• English B2+ — working communication, materials, documentation

Core requirements

• 3+ years of experience in Product Analytics, Web Analytics, Marketing Analytics, Analytics Engineering, or Tracking.
• Confident with GTM, GA4, and product analytics tools — Amplitude, Mixpanel, PostHog, or similar.
• Understand how events, cookies, first-party data, server-side tracking, APIs, and Webhooks work.
• Strong SQL skills and the ability to work independently with data in PostgreSQL, BigQuery, or similar systems.
• Hands-on experience building integrations and data flows between marketing, product, and backend systems.
• Understand marketing attribution principles and how to connect acquisition data with product metrics.
• Able to build dashboards and reporting systems that teams actually use.
• Able to independently identify the root cause of data discrepancies and drive them to resolution with Engineering.
• Strong analytical and business thinking: you understand not just how to get a number, but why the business needs it.
• High autonomy, ownership, and comfort working in a fast-paced environment.
   

Nice to Have

• Python or JavaScript for custom scripts and API work.
• Experience with dbt, BigQuery, Snowflake, or other data tools.

• Experience in FinTech / Crypto / AI products.

  
   

How We Work

We're an AI-native team. AI is part of our daily workflow. We expect you to use AI for writing SQL, analyzing data, debugging tracking, automating QA, and speeding up routine tasks.

We value speed, pragmatism, and autonomy: a reliable system that works today beats a complex architecture that will be ready in six months.

Track → Connect → Validate → Analyze → Improve

This Role Is for You If You're Looking For

• The chance to build an analytics foundation from scratch, free of legacy systems and tracking chaos.
• Real business impact: your data and insights will be used directly by Marketing and Product.
• Broad scope: from tracking and integrations to product analytics and reporting.
• An AI-native environment where modern tools are used to genuinely speed up the work.
• High autonomy and speed without unnecessary bureaucracy.