Blue Carrot

Blue Carrot, a media production agency, is looking for an experienced Copywriter.

Task: Writing articles based on the provided technical tasks and expert commentary by SEO specialists. Additionally, if necessary, you'll need to add simple briefs for accompanying illustrations/videos/materials and incorporate conversion elements into the articles.

What You'll Write About :

1. E-learning Content Development

• Online course creation – workflows, timelines, and content structuring
• Instructional and learning design strategies – evidence-based approaches to engaging diverse learners
• AI in e-learning – how it improves engagement and speeds up course production
• Outsourcing & vendor collaboration – smart strategies for working with external teams
• Translation & localization – adapting educational content for global audiences

• Toolkits & workflows – practical tips using tools like Articulate Storyline and Rise

   

2. Video Marketing & Animation

• Explainer video production – including pricing guides, styles, and ROI tips
• Animation styles – from kinetic typography to traditional 2D animation

*Note: The list of topics within each category continues to evolve. While direct experience in these areas is a plus, it's not a strict requirement. We're looking for someone with strong research skills and a willingness to explore unfamiliar topics with confidence and curiosity.

Target Audience:

Location:USA/EU; 

Role: startup founders/SMBs, marketing managers, VP Marketing, online educators.

Examples of ready-made articles:

• ttps://bluecarrot.io/blog/why-video-based-learning-is-essential-for-corporate-training/
• https://bluecarrot.io/blog/how-to-create-an-online-course-process-and-tips-from-professional
• https://bluecarrot.io/blog/cognitive-theory-of-video-production-for-universities-and-higher-education/
• https://bluecarrot.io/blog/educational-and-training-video-production-ultimate-guide/

Requirements:

• 2+ years of experience writing articles based on SEO guidelines.
• Strong research skills to gather accurate, up-to-date information and create insightful, well-structured content.
• Analytical thinking to process complex topics and present them clearly and logically.
• Relevant portfolio: engaging articles for Western markets in digital fields such as IT, design, marketing, SaaS, e-learning, etc.
• Understanding of how to insert internal links to other articles and include conversion elements within the text.
• Advanced or native-level English (additional proofreading support will be provided).
• Familiarity with online education or willingness to learn quickly (nothing too complex — motivation is key).
• Solid understanding of marketing concepts: sales funnel, conversions, marketing/advertising tools, etc.

We offer:

• Freelance employment - currently plenty of work available (we have a content plan and individual workload will be discussed).
• Regular employment - 1-2 articles per month

We want and are ready to produce content for people that is engaging to read and share. Possibly, some articles will be distributed not only through our website but also through popular external resources.

We produce unique content and original messages, so it's important for us that the writer approaches material writing thoughtfully and responsibly. Superficial "SEO articles" that are based on competitors' articles (which in turn are also quite superficial) are not suitable for us.