All You Can Books

We are looking for a PPC Specialist to develop, implement, and optimize our paid advertising campaigns across multiple platforms. This role is crucial for increasing our brand awareness, driving high-quality traffic, and generating leads and conversions. The ideal candidate will be an expert in developing and managing campaigns that not only drive traffic but also consistently meet specific cost-per-acquisition (CPA) goals.

• Key Responsibilities
  PPC Campaign Management: Plan, create, and manage paid campaigns on platforms such as Google Ads, Microsoft Bing, Meta (Facebook and Instagram), and other emerging PPC channels.
• Performance Analysis: Continuously monitor and analyze campaign performance data to identify opportunities for improvement. You will be responsible for refining campaigns to increase click-through rates (CTR) and conversion rates while maintaining target cost-per-acquisition (CPA).
• Keyword & Audience Research: Conduct in-depth keyword research and competitor analysis to identify new opportunities. You will also build and refine target audiences to ensure our ads reach the right people.
• Ad Creative & Copy: Develop compelling ad copy and collaborate with our design team to create high-performing ad creatives.
• Reporting & Insights: Utilize Google Analytics and other reporting tools to track and report on campaign performance, providing actionable insights and recommendations to inform our marketing strategy.

• Budget Management: Manage and allocate PPC budgets effectively to achieve maximum return on investment (ROI).

   

• Requirements
  Experience: Proven experience managing and optimizing PPC campaigns on Google Ads and Meta is essential. Experience with Microsoft Bing is a plus.
• Knowledge: A strong understanding of PPC strategies, best practices, and the ability to stay current with industry trends and platform updates, as well as the use of AI technology as needed.
• Analytics: Proficiency in Google Analytics for tracking performance, interpreting data, and providing data-driven recommendations.
• Skills: Excellent analytical and problem-solving abilities, with a keen eye for detail.
• Communication: Strong written and verbal communication skills, with the ability to clearly present campaign performance and insights.
• Work Style: A self-starter who can work independently and collaborate effectively with a team in a fast-paced environment.

We're looking for a highly analytical and technical Paid Acquisition Specialist to join our team. In this role, you will be a key driver of our growth by implementing and managing data-driven paid advertising strategies. Your main objective will be to increase customer acquisitions and conversions while maintaining specific cost-per-acquisition (CPA) goals. If you're passionate about leveraging data to optimize performance and are a proactive problem-solver, we want to talk to you.

Key Responsibilities

• PPC Strategy & Implementation: Develop, execute, and manage sophisticated paid campaigns across platforms like Google Ads, Microsoft Bing, and Meta (Facebook and Instagram), focusing on strategies to increase conversions and customer acquisition.
• Performance Analytics & Optimization: Utilize advanced analytics to continuously monitor and analyze campaign performance. You will be responsible for A/B testing ad copy and creatives, refining targeting, and adjusting bid strategies to maximize conversion rates and meet CPA targets.
• Data-Driven Research: Conduct comprehensive keyword, competitor, and audience research to identify high-intent opportunities. Use this data to inform new campaign launches and optimize existing strategies for maximum ROI.
• Ad Creative & Technical Execution: Develop technically precise ad copy and collaborate with our design team to create high-performing visuals. You will also be responsible for the technical implementation of tracking codes and pixels to ensure accurate data collection.
• Reporting & Insights: Prepare detailed reports using Google Analytics and other reporting tools. Provide actionable, data-backed recommendations and insights on campaign performance to leadership.
• Budget Management: Strategically allocate and manage significant PPC budgets to achieve maximum efficiency and return on investment (ROI).

Requirements

• Technical Expertise: Proven, hands-on experience managing and optimizing PPC campaigns on Google Ads and Meta. Experience with Microsoft Bing and other paid advertising platforms is a plus.
• Analytical Skills: Strong ability to analyze complex data sets, interpret key performance indicators (KPIs), and translate insights into tangible actions.
• Conversion-Focused Mindset: Deep understanding of the conversion funnel and the technical strategies required to move users from clicks to conversions.
• Proficiency in Analytics: Expert-level proficiency with Google Analytics for tracking, reporting, and providing data-driven recommendations.
• Problem-Solving: Excellent problem-solving abilities with a meticulous attention to detail.
• Communication: Strong verbal and written communication skills, with the ability to clearly articulate complex technical insights and their business impact.

We are looking for a highly analytical and results-driven Growth Marketing Specialist to join our team. You'll be a key player in our mission to expand our customer base by implementing and optimizing data-driven paid advertising campaigns. This role is perfect for a strategic thinker who is passionate about leveraging data to not only drive traffic but also to significantly increase conversions and customer acquisitions.

Key Responsibilities:

• Own the paid acquisition strategy from end to end, with a focus on channels like Google Ads, Microsoft Bing, and Meta.
• Analyze complex data alongside our data analyst to identify opportunities for growth, and A/B test ad creative, copy, and landing pages to optimize conversion rates.
• Manage and allocate significant budgets to achieve maximum ROI and meet specific cost-per-acquisition (CPA) targets.
• Provide actionable insights and strategic recommendations to the team based on performance data.
• Stay ahead of industry trends and platform updates to ensure our strategy remains on the cutting edge.

If you have a proven track record of using paid media to drive substantial business growth, we want to hear from you.