ADVA Soft

Role mission

Own Apple Search Ads channel for paid user acquisition and App Store Optimization (ASO) for TouchRetouch on iOS. You’ll plan, launch, and optimize paid search campaigns end-to-end — account structure, keywords, bids, budgets, and Custom Product Page pairing — and own the organic store presence they convert against: metadata, keyword rankings, screenshots, and CPPs — to hit ROAS and CAC targets. You’ll keep attribution reliable and reporting honest, run a disciplined testing cadence, and work in collaboration with CMO, Marketing Manager, and Content, with the main focus on the US market.

Key responsibilities:

1) Apple Search Ads campaign management

• Own account architecture: Brand / Generic / Competitor / Discovery campaigns, ad group segmentation, match types, and negative keyword hygiene.
• Manage bids and budgets daily against CPT/CPA/ROAS targets; run structured bid and placement tests (Search results, Search tab, Today tab, product pages).
• Pair campaigns with Custom Product Pages and ad variations; coordinate keyword–CPP relevance with ASO.
• Plan geo expansion beyond the US based on unit economics and keyword volume.

2) App Store Optimization (ASO) & keyword strategy

• Own store metadata — app title, subtitle, keyword field, and localized US metadata; run continuous keyword research (volume, relevance, intent) with ASO tools and sync paid + organic keyword strategy to protect and grow organic rank.
• Own store conversion assets — screenshots, app preview, and Custom Product Pages; run store A/B tests (Product Page Optimization) to lift install rate.
• Monitor competitor bidding, defend brand terms, and identify conquesting opportunities.
• Feed search-intent insights to Content and Product (feature naming, screenshots, CPP angles).

3) Measurement, attribution & reporting

• Ensure MMP tracking is reliable (AppsFlyer): ASA integration, SKAdNetwork / AdAttributionKit setup, ATT-aware reading of the data.
• Reconcile discrepancies between the ASA console, MMP, and revenue data (RevenueCat / Amplitude); maintain source-of-truth dashboards.
• Report weekly on spend, TTR, CR, CPT, CPA, cohort ROAS, and LTV by campaign, keyword, and CPP; document decisions and learnings.

4) Experimentation & channel expansion 

• Maintain a prioritized hypothesis backlog (bids, structures, CPPs, creatives, geos) with clear success criteria; kill or scale fast.
• Brief Content on creative needs for CPPs and ad variations based on search-intent data.
• Support tests on secondary channels (Google App Campaigns, Meta) when ASA learnings justify expansion.

5) Agency & vendor coordination

• Audit and challenge work of external ASA agencies/contractors where used; own the internal source of truth on performance.

• Evaluate ASA automation and intelligence tools; recommend the stack that pays for itself.

   

Success metrics (owned or co-owned)

• Cohort ROAS and CAC on paid iOS traffic.
• CPT, CPA (trial), CPA (purchase), TTR and CR on ASA.
• Paid installs volume at target efficiency; share of defended brand traffic.
• Organic keyword rankings and store conversion rate on the US storefront.
• Shared: Revenue, Growth profit, CR install–trial and trial–purchase on paid cohorts.

Qualifications

Must-have

• 2+ years of hands-on Apple Search Ads management for consumer mobile apps (subscription iOS preferred), owning budgets and performance targets.
• Deep fluency in ASA metrics and mechanics: TTR, CR, CPT, CPA, ROAS, LTV, relevance, match types, placement types.
• Practical experience with Custom Product Pages and understanding of how paid search interacts with ASO / organic rank.
• Hands-on ASO experience: on-metadata optimization (title, subtitle, keywords), screenshot and Custom Product Page testing, and growing organic keyword rankings and store conversion — using ASO intelligence tools (e.g., ASOMobile, AppTweak).
• Comfortable with MMPs (AppsFlyer or Adjust), including SKAdNetwork / AdAttributionKit and ATT implications for iOS measurement.
• Experience with the US market; strong analytical skills and a data-driven approach to budget optimization.
• Analytics skills: Amplitude / Firebase / GA4 or similar; confident spreadsheet modeling of funnels and payback.
• Upper-Intermediate (or higher) English level.

Nice-to-have

• Experience with Google App Campaigns, Meta, or TikTok as secondary channels.
• Familiarity with ASA automation platforms (SplitMetrics) and store A/B testing tools.
• Experience auditing or managing external UA agencies.
• Photo/creative category experience or a good eye for evaluating CPP performance.

30/60/90-day plan

• 30 days: Audit the ASA account, attribution setup, and keyword coverage; audit store metadata, screenshots, and CPP coverage; reconcile console vs. MMP data; propose top 5 quick wins across paid and ASO; ship 1–2 low-risk bid/structure or metadata fixes.
• 60 days: Rebuilt campaign architecture live; expanding generic, discovery, and competitor campaigns; ship first metadata and screenshot/CPP tests and establish a paid–organic keyword sync.
• 90 days: Demonstrate measurable improvement in cohort ROAS or CAC and in organic keyword rankings or store conversion; validated scaling plan (budget, keywords, CPPs, geos) for the next quarter.

Current marketing team structure:

CMO

Marketing Manager // Apple Search Ads & ASO Specialist

Content manager

Steps to hire

• Call with CMO
• Test task
• Final call with CEO

About Us

Our team consists of like-minded and motivated professionals passionate about photography, photo editing, and innovations. TouchRetouch is our most well-known app, trusted by millions of photographers worldwide.

We are passionate about innovation and excellence, and we are looking for a Junior iOS Developer to join our team, grow alongside experienced engineers, and contribute to our mobile applications.

Job Description

As a Junior iOS Developer at ADVA Soft, you will work closely with senior teammates to develop, maintain, and optimize features for our iOS applications.

You will participate in code reviews, fix bugs, implement UI/UX elements, and gradually take ownership of application modules while learning industry best practices and clean architectural patterns.

Key Responsibilities

• Implement new features and UI components using Swift and UIKit under the guidance of senior developers.
• Fix bugs, optimize existing code, and improve overall app stability.
• Collaborate with designers, QA engineers, and product managers to deliver polished user experiences.
• Participate in code reviews to learn from the team and improve code quality.
• Participate in sprint estimation and team planning meetings.
• Continuously learn and adapt to modern iOS development standards and tools.

Qualifications

• 0.5–1.5 years of commercial or hands-on iOS development experience.
• Strong proficiency in Swift and core object-oriented programming concepts.
• Solid understanding of UIKit, UIViewController/UIView lifecycle, and Auto Layout.
• Basic understanding of multithreading (GCD), memory management (ARC), and asynchronous programming.
• Understanding of common design patterns and basic architectural concepts (e.g., MVC, MVVM).
• Practical experience with Git and version control workflows.
• Strong desire to learn, grow professionally, and receive constructive feedback.
• Intermediate English level.

Would Be a Plus

• Published apps in the App Store or personal pet projects (with code available on GitHub).
• Basic knowledge of Objective-C or experience working with mixed codebases.
• Familiarity with third-party SDKs and frameworks (analytics, attribution, or subscriptions such as RevenueCat, AppsFlyer, Amplitude).
• Experience or familiarity with SwiftUI, Combine, or Swift Concurrency.
• Experience integrating in-app purchases or push notifications.

• Educational background in Computer Science, Software Engineering, or related fields.

   

  What We Offer

• Flexible working hours and remote work options.
• Comfortable, fully equipped office in Lviv, Ukraine.
• Opportunity to work on high-impact, globally recognized products like TouchRetouch.
• Collaborative and inclusive team culture focused on innovation and quality.
• Paid medical leaves and 28 paid vacation days per year.
• Continuous professional growth through code reviews, internal knowledge sharing, and collaboration with experienced engineers.

About Us

Our team consists of like-minded and motivated professionals passionate about photography, photo editing, and innovations. TouchRetouch is our most well-known app, trusted by millions of photographers worldwide. We are passionate about innovation and excellence, and we are looking for a Middle iOS Developer to join our team and help us maintain the highest standards of quality in our mobile apps.

Job Description

As a Middle iOS Developer at ADVA Soft, you will take ownership of key parts of our iOS applications and actively contribute to architectural decisions, performance optimization, and feature development. You will collaborate with designers, product managers, and developers to deliver pixel-perfect, high-performance apps that delight our users. You’ll also have the opportunity to collaborate closely with the team, share knowledge, and help shape the technical direction of our projects.

Key Responsibilities

• Design and implement features with a focus on performance, scalability, and clean architecture.
• Participate in defining architecture and choosing the best patterns and frameworks for new and existing products.
• Collaborate with designers to translate UX/UI ideas into functional and visually appealing interfaces.
• Optimize performance and ensure high stability and reliability of existing applications.
• Conduct code reviews and enforce best coding practices across the team.
• Participate in sprint planning and provide accurate time estimations for development tasks.

• Stay up-to-date with the latest iOS technologies, trends, and tools to continuously improve development processes.

   

Qualifications

• 1.5–3 years of professional iOS development experience.
• Strong proficiency in Swift.
• Solid understanding of UIKit.
• Solid knowledge of iOS frameworks, multithreading, memory management, and performance optimization.
• Experience with clean architecture patterns (e.g., MVVM).
• Understanding of asynchronous programming.
• Strong understanding of UIViewController/UIView lifecycle, Auto Layout, Animations, and adaptive UI for iPhone/iPad.
• Familiarity with Gitflow and collaborative team workflows.
• Experience integrating in-app purchases and push notifications.

• Intermediate English level.

   

Would Be a Plus

• Experience with Objective-C (including working with mixed Swift/Obj-C codebases).
• Hands-on experience with third-party SDKs and frameworks (analytics, attribution, and subscriptions such as RevenueCat, AppsFlyer and Amplitude).
• Experience working with C++ classes to exchange data with the core part of the application (bridging between C++ and Swift/Objective-C layers).
• Experience with Combine or Swift Concurrency (async/await).
• Familiarity with Agile/Scrum methodologies.
• Understanding of UI/UX principles and ability to collaborate closely with designers.
• Bachelor’s degree in Computer Science, Information Technology, or related field.

What We Offer

• Flexible working hours and remote work options.
• Comfortable, fully equipped office in Lviv, Ukraine.
• Opportunity to work on high-impact, globally recognized products like TouchRetouch.
• Collaborative and inclusive team culture focused on innovation and quality.
• Paid medical leaves and 28 paid vacation days per year.
• Continuous professional growth through code reviews, internal knowledge sharing, and collaboration with experienced engineers.

Role mission:

Produce and adapt the photo and video content that powers TouchRetouch's presence on iOS and social. Working from a monthly content plan under the Marketing Manager, you'll turn the app's editing capabilities into scroll-stopping "before/after" stories, appstore visuals, AI-generated visuals, ad creatives, and brand videos — shipping a high, consistent volume, on time and to spec. Your work fuels campaigns across TikTok, Instagram, and the App Store, aimed primarily at the US market.

Key responsibilities:

1) AI & photo content production

• Generate AI images — on brief and on brand.
• Produce polished photo assets and design layouts / mockups for App Store screenshots and Custom Product Page visuals.
• Maintain a consistent visual style aligned with the TouchRetouch brand and current content trends.

2) Before/after content (photo & video)

• Prepare "before/after" photo sets that clearly showcase the app's editing power.
• Create "before/after" videos from screen recordings of the editing process.
• Frame each piece around a specific feature or use case for maximum clarity and impact.

3) Advertising creatives & brand video

• Deliver ad creatives for paid campaigns, adapted to placement and format.
• Produce brand-awareness videos.
• Iterate on creative angles based on feedback and performance signals from the marketing team.

4) Live shooting & store assets

• Shoot simple live content (e.g., hands holding a phone in frame) to add authenticity to creatives.
• Design App Store screenshot layouts and product-page mockups.
• Prepare and export files to publication-ready specs for each channel.

5) Workflow, delivery & reporting

• Work from technical briefs provided by the Marketing Manager and deliver against the monthly content plan.
• Meet deadlines consistently and manage repetitive, high-volume tasks without losing quality.
• Report regularly on completed work and keep files organized and ready for handoff and publication.

Success metrics

Monthly output, delivered on time and to technical spec — to be informed about quantity on direct call.

Consistent quality and adherence to the content plan and deadlines.

Qualification:

Must-have:

• Confident, hands-on experience creating photo and video content for social media.
• 1+ year working to technical briefs / clearly-defined specs.
• Genuinely tuned in to current content trends — both in your local market and in the US.
• Strong attention to detail and a structured, deadline-driven way of working.

Nice-to-have:

• Fluency with TikTok formats and short-form video trends.
• Interest and experience in AI image / video generation.
• Experience creating content for mobile apps or beauty / photo products.
• Solid video editing skills.

Personal qualities:

• Meticulous attention to detail.
• Technical literacy and comfort picking up new tools.
• Self-organization and discipline.
• Practical and consistent — sees tasks through to the end.
• Calm and structured under a full workload; doesn't get lost in deadlines.
• Genuinely interested in the product and in making the content better.

Probation & first-year expectations:

• Month 1 (probation): Complete the test task and deliver a full month of the content plan on time and to spec — hitting the monthly output targets.
• 3 months: Stable quality and consistently on-time delivery.
• 6 months: Actively improving content quality and streamlining your own processes.
• 12 months: Ready to grow into a more creative or producer-level role.

Team structure:

CMO

└─ Marketing Manager

└─ Content Creator (this role)

Working conditions & benefits:

• Format: Remote, with the ability to visit the Lviv office when needed. No business trips.
• Schedule: Flexible — the priority is delivering tasks on time. Be available for scheduled calls and reachable during working hours (9:30–17:30).
• Tools: TouchRetouch, image / video editors, AI image-generation services, TikTok, Canva, and more — all subscriptions provided.
• Overtime: Not expected.
• Benefits: 66% reimbursement of education costs, healthy / eco company values, and flexible time off by arrangement.

Hiring process:

• Intro call with the CMO
• Test task