Jobs Marketing

Hi! 👋

We are Zutobi, a global EdTech company with Swedish roots, reimagining driver education and helping people around the world become more confident and safer drivers.

Our flagship product, Zutobi Drivers Ed, is the #1 drivers ed app in the US. For 7+ years, we’ve been transforming traditional driver education by making it gamified, accessible, and effective for modern learners.

Today, Zutobi has 15.1M+ students, 10M+ app downloads, 250K+ monthly active users, and 200K+ five-star ratings. Our users achieve a 95.8% pass rate, and the product has been recognized by Apple twice and featured in leading US media outlets.

We are now looking for a Product Content Lead - someone who will help us turn product and educational content into a systematic direction with clear ownership, scalable processes, quality standards, and direct impact on product metrics.

About the role:

At Zutobi, content is not a supporting function. It is the foundation of our product.

We don’t just sell access to lessons or tests. We sell a learning experience: we take complex, often boring driving education content and make it clear, engaging, and useful for users.

Today, there is already a clear understanding across the company that we need to work with content more systematically. However, there is currently no single owner with enough focus, mandate, and responsibility to drive this direction end-to-end.

That is why we are looking for someone who will build a content operating model for Permit App and Permit Web: from audit, research, quality standards, and content roadmap to course update processes, content QA, AI-assisted automation, delegated execution, and impact analysis.

This role is not about manually editing every piece of content. It is about building a system where content is regularly updated, improved, tested, and connected to product goals.

Requirements:

• Experience working with product, educational, or digital content as a Content Manager, Content Lead, Product Content Manager, or similar role.
• Experience treating content not just as text, but as part of user experience and product value.
• Understanding of how content can influence product metrics: activation, engagement, conversion, retention, cancellations, refunds, and support load.
• Ability to build content strategy, content roadmap, and content processes.
• Experience working with cross-functional teams: Product, Design, Marketing, Brand, Video, Support, QA, and Development.
• Ability to analyze user feedback, identify recurring content issues, and turn them into specific initiatives.
• Strong skills in information structure, editing, UX writing, and explaining complex topics in simple language.
• Research experience: competitor analysis, trends, new formats, and best practices in digital learning / EdTech / content products.

• English level - Advanced (C1)

   

Responsibilities:

• Take ownership of the product's educational content within the Permit direction.
• Set up a scalable content operations process: define how content issues are identified, prioritized, assigned, reviewed, QA’ed, updated, and released.
• Track changes in driving rules / DMV-related requirements and initiate course updates.
• Constant research of competitors in driving education, broader EdTech, and digital learning.
• Suggest new learning content formats that can increase engagement and perceived value.
• Analyze user feedback related to content quality and turn it into an improvement backlog.
• Collaborate with PMs, Design, Video Production, Brand, Support, Content, and Development teams.
• Launch and support content experiments together with Product and Data teams.
• Implement AI-assisted processes for content validation, updates, adaptation, and scaling.

Would be a plus:

• Experience in EdTech, subscription-based products, or mobile/web B2C products.
• Experience working with the US market.
• Experience with learning content, tests, courses, and quizzes.
• Understanding of UX writing and behavioral design.
• Experience with A/B testing and product analytics.
• Experience using AI tools for content production, content QA, or automation.
• Experience building content operations from scratch.
• Experience working with video content or interactive learning formats.
• Experience creating tone of voice, content guidelines, or editorial standards.

What we offer:

• Direct impact on core product experience and product metrics.
• Work in a cross-functional product environment at the intersection of Product, Content, Design, Video, Brand, Support, and Development.
• Opportunity to build the content function as a separate systematic direction, not just execute isolated content tasks.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.

Requirements:

• Proven experience in digital marketing, preferably in performance or growth-oriented roles.
• Strong hands-on experience with Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook, Instagram).
• Solid understanding of conversion tracking, event setup, and analytics via GA4 + Google Tag Manager.
• Knowledge of SEO fundamentals (technical and content-related).
• Experience with CRM systems (Active Collab, HubSpot, or similar).
• Strong analytical and problem-solving skills.
• Excellent English communication skills (B2 level or higher).
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proactive, data-driven, and results-oriented approach.
• Willingness to learn and actively use AI tools to improve marketing processes, content creation, analytics, and overall performance.

Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, SEO, and email marketing.
• Launch, monitor, and optimize paid advertising campaigns with a focus on performance, ROI, and conversions.
• Manage multiple campaigns simultaneously, ensuring timely delivery and quality execution.
• Serve as the main point of contact for clients: handle communication, approvals, reporting, and feedback.
• Set up and maintain tracking in Google Tag Manager, including event tracking and GA4 integration.
• Analyze campaign and website performance data and turn insights into optimization actions.
• Collaborate with designers, copywriters, SEO specialists, and developers to produce effective marketing assets and campaigns.
• Ensure smooth cross-functional execution of marketing projects from planning to delivery.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.

Who we're looking for:

Parsec Studio is hiring a Marketing Specialist (Email and LinkedIn outreach) to build and run a systematic cold outreach engine — becoming our primary channel for landing new clients. 

This isn't a one-off email blast. We need someone who can build a full machine: from sourcing and validating leads, to messages that actually get replies, to booked calls on the calendar.

What you'll do

• Build and run a cold email + LinkedIn outreach system, from scratch or on top of existing tools
• Source and validate leads: define ICP, manage list sources, verify emails, segment audiences
• Write and test messaging sequences (email sequences, LinkedIn InMail/connection flows)
• Continuously optimize conversion at every funnel stage (open rate, reply rate, meetings booked)
• Maintain CRM tracking of leads and report on funnel performance

• Work closely with the founder on positioning and value propositions for different niches. 

   

What matters to us

Must have:

• Proven experience building and running cold email outreach systems (Smartlead, Apollo, Linked Helper, or similar)
• Confident with LinkedIn outreach
• Experience sourcing and validating B2B leads (Apollo, Clay, Hunter, Snov.io, etc.)
• Solid grasp of cold outreach funnel metrics and how to improve each stage
• Strong written English, able to craft persuasive copy for a Western audience

Big plus:

• Experience in Video Production, Motion Design, Design, or Creative Services — understanding how to sell creative services
• Agency background or experience with project-based (not transactional) sales

What we offer

• Direct collaboration with the founder, no bureaucracy or unnecessary approvals
• Real impact: this channel directly drives the studio's growth
• Flexible schedule, fully remote
• Room to experiment — we're open to new tools and approaches as long as they deliver results

How to apply

Send a short resume + 2–3 examples of campaigns you've built (metrics are welcome more than pretty screenshots). If there's an email you're personally proud of, include it.

We're digital marketing experts that continue to explore creative methods to engage more meaningfully with users.

Beneath the digital layers and conversions, we’re built on human connections. We invite you to a new role as a Media planner.

Your territory

As part of our Marketing agency, you will:

Own the Agency advertising efforts for our clients across Europe, the US, Canada, and our international markets

Сommunication with clients and building relationship

Develop marketing strategies in partnership with our Sales department

Apply PPC best practices for ads of our clients

Monitor, analyze, and report on performance metrics, sales, and marketing performance, and a regular frequency in order to allocate spending to the best performers

Partner with our Communications & Design teams to develop messaging and brand assets compliant with brand guidelines and standards our clients

Bring in your ideas and improvements to actively contribute to the company's success. You will never hear "…because we always did it like that" again.

Continuously develop yourself personally and professionally. You will take ownership of areas that strengthen your potential and you will be able to attend workshops to learn new skills according to your experience and interests.

Your profile

Key requirements:

Minimum 3 years of experience in managing to advertise

Very good understanding of ads on the Internet

Strong analytical skills

Ability to make data-based decisions

Very good English skills

Does this sound like you?

Hands-on, with a very entrepreneurial mindset and comfortable in a high-paced environment

Striving to continuously learn and become an expert in social media

Proactive and creative

Willing to come and work with our fantastic team in Tallin or Kyiv.

Working time

11 am - 20 pm

12 pm - 21 pm

13 pm - 22 pm

Привіт! На звʼязку команда SPILNA. І ми шукаємо Middle Media Buyer для нашого партнера — e-com агенції UM Shopify Marketing Agency.
 

Вже 6 років UM масштабує e-commerce на ринку США. Їхня головна експертиза — це Shopify-проєкти світового рівня з обертом $100k-$300k на місяць та бюджетами від $10,000 до $30,000+. Філософія команди — «Happy Team, Happy Client», тут не просто запускають рекламу, а дають свободу дій та реальний ownership, щоб ти кайфував (-ла) від процесів і зростав (-ла) разом із брендами. Шукаєш місце, де твої скіли дійсно мають значення, а результати безпосередньо впливають на дохід? Чекаємо на твоє CV!
 

У нас ідеальний Match, якщо ти:

• Маєш від 1 року досвіду в Meta Ads для e-commerce проєктів та практичний досвід із Shopify;
• Працював (-ла) із ринками США чи ЄС та бюджетами від $10,000 — $15,000/міс на один проєкт;
• Маєш рівень розмовної англійської B2+ для щоденної комунікації з іноземними клієнтами;
• Розумієш unit-економіку, performance-аналітику та вмієш писати чіткі ТЗ для креативів;
• Береш відповідальність за результат та цінуєш прозорість (не боїшся говорити про помилки);
• Важливо: маєш досвід виключно в білих нішах та шукаєш full-time (ми не розглядаємо кандидатів із досвідом у сірих нішах або тих, хто планує поєднувати роботу з власними фріланс-проєктами).
   

Буде плюсом: досвід із Google Ads, TikTok Ads, Pinterest Ads, email-маркетингом чи інструментами ШІ (Claude, AI-агенти).
 

Що пропонуємо:

• Прозорий дохід, на який ти впливаєш: фіксована ставка на випробувальний термін, а після % від чеку проєкту;
• Справжній Work-Life Balance: жодної роботи у вихідні чи повідомлень у Slack опівночі;
• Remote-first та гнучкість: працюй звідки завгодно і коли зручно;
• Офіційність та безпека: співпраця по ФОП 3 групи (агенція повністю компенсує 6% податку) + 24 дні оплачуваної відпустки;
• Робоче місце під ключ: за потреби забезпечимо всім необхідним;
• Постійний розвиток: персональний план росту (PDP) з менторством, а також покриття 50−100% вартості курсів, книг та навчання;
• Підтримуюча культура: жодної токсичності, лише спільні амбіції та круті онлайн-івенти.
   

Чим ти будеш займатися:

• Керування та масштабування e-commerce проєктів у Meta Ads;
• Аналіз unit-економіки, оптимізація кампаній та тестування нових гіпотез;
• Написання ТЗ для внутрішніх дизайнерів / AI Creator та контролю якості креативів;
• Пряма комунікація з клієнтами (щотижневі зідзвони, чати, звітність).
   

Як ми будемо знайомитися:

Відгук на вакансію → Короткий скринінг → Співбесіда з рекрутером → Тестове завдання (до години часу) → Співбесіда з командою агенції → Офер та старт!
 

Готовий (-а) брати ownership та масштабувати круті бренди? Надсилай своє CV. Час робити великі результати! 🚀