Jobs Marketing

We are SmartyMe — one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets.
Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.

User Acquisition is a core growth engine for us. While we already operate at scale across paid channels, Google Ads is a fast-growing and strategically important direction that we are actively expanding as a standalone, owned growth channel.

We have strong internal UA expertise and infrastructure, and we’re ready to go deeper. This role is an opportunity to take full ownership of Google Ads and help build scalable acquisition systems on top of an already proven performance foundation.

Unlike Meta, where automation is already mature, here you’ll have the opportunity to build structure, processes, and automation systems from the ground up.
We work with a performance-based compensation model that allows us to pay at the top of the market for real results and impact.

What You’ll Do:

• Own and scale the Google Ads channel end-to-end, managing campaigns hands-on with a strong focus on ROI
• Launch, structure, and optimize campaigns across Search, GDN, Demand Gen, and Performance Max
• Build and evolve campaign architecture, processes, and channel structure for scalable growth
• Design and execute testing frameworks, driving continuous performance improvements
• Develop and implement automation, rules, and optimization systems on top of the channel
• Collaborate with analytics and product teams to improve funnel performance and conversion efficiency
• Identify and scale growth opportunities across keywords, creatives, audiences, and funnels
• Increase spend in a controlled way while maintaining efficiency targets
• Maintain clear documentation of campaigns, testing, and processes

What We’re Looking For:

• 1+ year in User Acquisition / Performance Marketing
• Strong hands-on experience with Google Ads
• Experience with Search, GDN, Demand Gen (Discovery), and Performance Max
• Proven experience scaling paid acquisition budgets
• Experience with subscription or B2C digital products
• Strong analytical mindset and experimentation approach
• Solid understanding of funnels (web2web, web2app, app — any mix)
• Ability to independently own and develop a growth channel

Nice to have:

• Experience with automation, rules, or scripts in Google Ads
• Experience building campaign structure and systems from scratch
• Advanced Excel / Google Sheets skills
• Experience working closely with product and analytics teams
• Previous experience in fast-scaling environments

Why You'll Love Working With Us:

• Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
• Freedom: Flexible role based either remotely or hybrid from one of our offices in Cyprus(Limassol), Poland (Warsaw).
• Health: company-provided medical expense compensation.
• AI solutions: АІ subscription and other tools.
• Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
• Collaborative Culture: Work alongside passionate professionals who are as driven as you are.

We are looking for a Bonus Manager to join our iGaming team and help create, launch, and analyze engaging casino bonuses and promotional campaigns.

Requirements
 

• 6+ months of experience in iGaming is preferred
• Basic understanding of casino bonuses, promotions, and wagering mechanics
• Understanding of key bonus types: Deposit Bonus, Free Spins, Cashback, No Deposit Bonus
• Basic analytical skills and ability to work with campaign data
• Confident user of Excel / Google Sheets
• Attention to detail and ability to work with multiple campaigns simultaneously
• Understanding of basic casino metrics such as GGR, NGR, Bonus Cost, etc
• Basic understanding of bonus abuse and multi-accounting is a plus
• English level: Intermediate or higher

Responsibilities
 

• Assist in planning, configuring, and launching casino bonuses and promotional campaigns
• Set up and manage different types of promotions, including:
  • Deposit Bonuses
  • Free Spins
  • Reload Bonuses
  • Tournaments, 
  • Gamification mechanics (fortune wheels, loot boxes, etc)
• Configure bonus conditions, including wagering requirements, eligible games, and campaign period, etc
• Support the launch of seasonal and event-based promotions
• Monitor active campaigns and ensure bonuses are working correctly
• Prepare basic reports on promotional performance
• Analyze key campaign metrics such as conversion, bonus cost, and wagering completion
• Work closely with Retention, Product, Affiliates, Analytics, and Customer Support teams
• Maintain the promotional calendar

📚 What We Offer

• The opportunity to work on an international product in the iGaming industry.
• Real impact on product development and product decision-making.
• Access to key product analytics and the opportunity to work with modern BI tools.
• A data-driven team that makes decisions based on insights and analytics.
• Minimal bureaucracy, fast implementation of ideas, and opportunities for professional growth.
• Gifts, paid vacation, and medical insurance.

🚀 Ready to take the next step in your career?

If you want to grow alongside a strong team, work with modern analytical tools, influence product development, and develop your expertise in a professional and healthy work environment — send us your CV!

We are looking for a proactive Retention Manager to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role: You will take ownership of the player lifecycle, ensuring our users stay engaged, active, and loyal.

• Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push).
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack: Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You:

• Experience: 1.5–3 years in CRM / Retention Marketing.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer:

• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

We are looking for a proactive Retention Manager with proven experience in the Italy GEO to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role

• Market Ownership: You will take ownership of the player lifecycle specifically for the Italian market, ensuring our users stay engaged, active, and loyal.
• Localized Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push) tailored to the Italian audience.
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players in the IT market with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack

• Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You

• Experience: 1.5–3 years in CRM / Retention Marketing.
• GEO Expertise: Practical experience and a deep understanding of the Italian market (Italy GEO) is essential.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer

• Format: Remote work, 5/2 schedule.
• Payments: In USDT.
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

We are looking for a strong Team Lead of Affiliates to join an international company operating in the Nutra vertical across European and Latin American markets.

What you’ll do

• Build, develop and manage an Affiliate team of 3–4 people
• Hire, onboard, motivate and mentor Affiliate Managers
• Develop and grow relationships with international webmasters and partners
• Scale traffic volumes and expand the partner network
• Support Affiliate Managers with launches and day-to-day challenges
• Monitor traffic performance, analyze data and optimize key metrics
• Resolve partner-related issues and maintain a high level of service
• Attend industry conferences and develop new partnerships

What we’re looking for

• 1–2+ years of experience in Nutra
• 2+ years as a Team Lead of Affiliates or comparable management experience
• Proven experience working with international markets and foreign partners
• Experience managing a team of 3+ people
• Strong expertise in working with webmasters and traffic sources
• Solid knowledge of Facebook and SEO traffic
• Strong analytical skills and a data-driven approach
• Experience with European teams/webmasters is highly preferred
• Experience with Asia, LATAM, the US or UAE is a plus
• English — B2+
• Ukrainian and Russian — C1+
• Willingness to travel to industry conferences

What we offer

• Fully remote position
• Monday–Friday, start between 09:00 and 10:00 Kyiv time
• 9-hour working day (8 working hours + 1-hour break)
• KPI linked to the team's traffic performance
• 28 paid calendar days of vacation per year
• Paid sick leave
• 5 additional days off per year
• Corporate English lessons
• Gym compensation

It’s time to play in a different league: we’ve built one of the strongest teams in Lead Generation and are now looking for specialists who want to grow with us!
 

🔹 What you’ll be responsible for:

• Launching, testing, optimizing, and scaling advertising campaigns on Meta Ads and TikTok Ads;
• Generating leads across different verticals (Home Improvement, Legal, Medicare, Finance, and others);
• Analyzing campaign performance and identifying growth opportunities;
• Testing new creatives, audiences, and approaches.
   

🔹 What we offer:

• Base salary based on your expectations + up to 40% profit share;
• The opportunity to choose verticals based on your experience and interests;
• Fully built infrastructure: design / account farming / support;
• Fast-track growth to Team Lead;
• Full freedom in your work — no time tracking or fixed schedules;
• Paid training, professional development, and hobbies;
• Optional relocation to Cyprus.
   

🔹 What we’re looking for:

✔ 1+ year of experience with Meta Ads and/or TikTok Ads in Lead Generation;

✔ Understanding of performance metrics (CPL, CPA, ROI/ROAS);

✔ Ability to test hypotheses and scale advertising campaigns;

✔ Responsibility, initiative, and ability to work in a fast-paced environment.

Requirements:

• Proven experience in digital marketing, preferably in performance or growth-oriented roles.
• Strong hands-on experience with Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook, Instagram).
• Solid understanding of conversion tracking, event setup, and analytics via GA4 + Google Tag Manager.
• Knowledge of SEO fundamentals (technical and content-related).
• Experience with CRM systems (Active Collab, HubSpot, or similar).
• Strong analytical and problem-solving skills.
• Excellent English communication skills (B2 level or higher).
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proactive, data-driven, and results-oriented approach.
• Willingness to learn and actively use AI tools to improve marketing processes, content creation, analytics, and overall performance.

Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, SEO, and email marketing.
• Launch, monitor, and optimize paid advertising campaigns with a focus on performance, ROI, and conversions.
• Manage multiple campaigns simultaneously, ensuring timely delivery and quality execution.
• Serve as the main point of contact for clients: handle communication, approvals, reporting, and feedback.
• Set up and maintain tracking in Google Tag Manager, including event tracking and GA4 integration.
• Analyze campaign and website performance data and turn insights into optimization actions.
• Collaborate with designers, copywriters, SEO specialists, and developers to produce effective marketing assets and campaigns.
• Ensure smooth cross-functional execution of marketing projects from planning to delivery.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.

✨ About LKI Consulting ✨

LKI Consulting is a leading Web3 & Tech Marketing and Design Agency. Since 2016, we've worked with 280+ clients helping fast-paced DeFi, NFT, fintech, and SaaS projects, tech startups, and asset management firms take their marketing and design to the next level. Every year we pick a handful of businesses to fully immerse ourselves in their vision. LKI specializes in creative work and develops bespoke solutions for global marketing.

✨ About the Job ✨

We are looking for a Marketing Associate who would be responsible for assisting Project Managers and Senior-level employees of the Agency with a multitude of marketing activities, from research to creative content development. A person who will undertake this position will generate long and short-form original content with the main focus on Crypto and Tech. Working in close collaboration with the rest of the team, the Marketing Associate empowers our Clients in the fields of Social Media, PR, Content, and Graphic Design. This is a versatile role which fits an original thinker communicating with power, who is equally comfortable owning the operational details that keep the agency running.

✨ Job Duties ✨

- Research the market, digest complex ideas, and put together execution lists and timelines.
- Support creation of long-form and short-form content such as blog posts and social media posts.
- Assist Project Managers and C-level with daily tasks such as scheduling meetings, answering emails, creating invoices, service agreements, and keeping track of other documentation.
- Provide operational and administrative support to executives, including maintaining calendars, sending reminders, and managing travel arrangements (flights, hotels, logistics).
- Assist in outbound or inbound marketing activities by demonstrating expertise in Content development, PR, Social media, Event Marketing, and other fields.
- Help source, vet, and coordinate KOLs and influencers, and help manage outreach and ongoing campaign relationships.
- Assist in analyzing marketing data to help shape future marketing strategies.
- Maintain organized systems and trackers to keep documentation and ongoing projects in order.

✨ Our Core Values: What we look for in a teammate ✨

✅ Problem solver: We do not see 'problems', we only see 'opportunities'. It's all about the problem solver mindset!
✅ Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
✅ Quality: Quality isn't a catchall phrase. It is an action plan that requires hard work and focuses to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
✅ Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
✅ Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."
✅ Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
✅ Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.
✅ Ambition: We want people who want to grow their career trajectory as fast as LKI Consulting grows.

✨ Skills and Qualification ✨

- A minimum of 1 year of experience in the Marketing field.
- Strong understanding of Web3.
- Excellent communication abilities (oral and written).
- Fluency in English is mandatory.
- Strong attention to detail.
- Effective time management skills and the ability to multitask.
- User of the Google ecosystem (Sheets, Docs, etc.).
- Hands-on experience with Canva for basic design work.
- Minimal experience working with influencers and KOLs (sourcing, outreach, and campaign coordination).
- Confident with AI tools (e.g. ChatGPT, Claude) for research, drafting, and productivity.
- Familiarity with social media management and scheduling tools 
- Basic understanding of marketing analytics
- Comfortable drafting business documentation 
- Professional and proactive work ethic.
- Readiness to grow and learn quickly.
- Agency experience is a plus but not required.

✨ What we offer ✨

- Schedule: Monday to Friday (we care about the result, not your working hours)
- Remote-first position

Employee benefits

Every month you get fixed allowance allocated to spend on any activity that makes you happy and relaxed. It can be a regular hobby (e.g. dancing, gym, horse riding) or a one-time expense (e.g. SPA, shooting, massage, yoga class). The choice is yours.

Moreover:

- Ownership over your schedule and ability to mix work & life (we care about the result, not your working hours).
- You get 20 paid vacation days.
- Remote position. Work from anywhere you want.

Education allowance

The Education Allowance is a generous offering that varies based on your position. You have the flexibility to spend this allowance in a way that suits your learning style and preferences. Whether you choose to invest in private instructors, enroll in online/in-person courses, purchase educational books and resources, or explore other avenues of learning, the Education Allowance is at your disposal.

Attending crypto conferences

Once a year, every employee can pick one Web3 conference to attend. We believe that attending conferences like these is not only personally enriching but also instrumental in staying ahead of the curve in our ever-evolving industry. The conference can last up to 1 working week and has to be hosted in the same continent as you live.

About the Role

We are looking for a Product Marketing Manager to help us better understand our customers, improve product positioning, and communicate the value of our infrastructure solutions to the market.

We are especially interested in candidates with a technical background or genuine interest in hosting, cloud, servers, or infrastructure who can understand complex products and translate technical capabilities into clear customer value.
 

Key Responsibilities

1. Customer Research & Market Insights

 Conduct customer interviews and research to understand customer needs, pain points, motivations, and buying behavior
Identify ICPs, customer segments, JTBD, and opportunities to improve product-market alignment
Validate hypotheses and turn customer insights into actionable recommendations for Product and Marketing teams

2. Positioning, Messaging & Sales Enablement

Develop and refine product positioning, value propositions, and messaging for different customer segments
Translate complex technical products and features into clear business benefits and use cases
Create supporting materials such as battlecards, pitch decks, one-pagers, and case studies to communicate product value
Ensure consistent product messaging across marketing channels and commercial touchpoints

3. Competitive Intelligence

 Analyze competitors, their products, pricing, positioning, and market approach
Identify market trends, differentiation opportunities, and underserved segments
Provide insights that support product and commercial decisions

4. Product Marketing Initiatives

 Support product launches, new features, pricing changes, and expansion into new segments
Work with Product and Marketing teams to prepare positioning, messaging, and materials for new initiatives
Analyze results of marketing initiatives and use insights to improve future activities
 

Requirements

 1+ years of experience in Product Marketing.
Hands-on experience with customer research, interviews, and hypothesis validation
Understanding of ICP, segmentation, positioning, messaging, and product-market fit
Ability to understand technical products and communicate their value clearly
Strong analytical and research skills with the ability to use data to support decisions
Ability to independently identify opportunities and drive initiatives without micromanagement
English B1+
 

Nice to Have
Experience with hosting, VPS, Dedicated Servers, Cloud, networking, or infrastructure products
Technical background
Experience with pricing & packaging
Experience with product launches or Go-To-Market initiatives
Experience with market and competitive research tools 
 

What We Offer
Global market
A mature product with proven market demand
Flexible work system and individual approach to compensation
Regular review of income and bonuses based on results
Compensation of tax payments and accounting support after successful adaptation
Monthly payments, strictly on time
 

Working Conditions

Format: remote, 5 working days / 2 days off
Schedule: 9:00 - 18:00, flexible lunch break of 1 hour between 12:00 and 15:00
Trial period: 2 - 3 months (may be completed early, retroactively)
Contract: FOP - after successful adaptation
 

Hiring Process

1. CV and cover letter review
2. Call with the HR gen.
3. Interview with the team
4. Offer
    

Note: Additional steps may be required.
 

Note

We will only provide feedback on the results of your resume review if we decide to proceed with your application. Otherwise, your information will be stored in our database, and we will contact you if a suitable position becomes available. The review process takes up to 10 business days.

We are looking for a HubSpot Specialist / Consultant to join our team and help international clients get more value from HubSpot.

You will combine hands-on HubSpot work with project coordination and client communication. You’ll help clients improve their HubSpot setup, translate business requirements into practical solutions, coordinate implementation with our internal specialists, and make sure projects keep moving forward.

You will work closely with a Client Lead or Account Manager, who owns the overall client relationship and commercial responsibility.

What you’ll do

• Set up, optimize, and improve HubSpot across different Hubs, with a clear focus on business value and practical outcomes.
• Analyze client requirements and translate them into practical HubSpot solutions.
• Coordinate implementation with internal specialists across marketing, content, design, and development.
• Structure tasks, manage priorities, coordinate stakeholders, and keep HubSpot projects moving forward.
• Participate in client meetings, present progress, explain recommendations, and create clarity around what we are doing and why.
• Communicate risks, dependencies, and changes proactively.
• Follow up on results and make sure clients feel informed and confident about the progress.
• Work closely with the Client Lead / Account Manager 

We believe you have

• At least 1 year of hands-on experience with HubSpot.
• Practical experience setting up and optimizing workflows, pipelines, lifecycle stages, properties, lists, and automations.
• Experience implementing HubSpot solutions based on business requirements.
• Good understanding of CRM processes and data structure.
• Experience working with clients and/or internal stakeholders to gather requirements and explain solutions.
• Ability to manage your own tasks, priorities, and deadlines across several projects.
• Very good spoken and written English.
• Experience working with international clients or teams is a strong advantage.
• An active Ukrainian FOP or willingness to register one before starting the role.

Nice to have

• Experience with multiple HubSpot Hubs, especially Marketing Hub, Sales Hub, Service Hub, or Content Hub.
• Experience with HubSpot integrations, data migration, or APIs.
• HubSpot certifications.
• Experience delivering HubSpot training or onboarding.
• Experience working with developers or in a digital agency/consultancy.

What we offer

• Work with international clients and complex HubSpot projects.
• A combination of hands-on HubSpot work, consulting, and project coordination.
• Collaboration with experienced specialists across marketing, design, content, and development.
• Remote-first working environment.
• Opportunity to develop deeper expertise in HubSpot and CRM consulting.

We are looking for a Marketing Web Designer to join our team and create high-performing landing pages for paid traffic campaigns, starting with Meta Ads. This role is a great fit for someone who combines hands-on web development skills with a performance-driven mindset, understands how tracking works, and has a good eye for creating clear, conversion-focused user experiences.

HOW YOU WILL MAKE AN IMPACT

• Build landing pages for Meta Ads and other paid traffic channels by assembling and composing existing brand assets and visual elements into polished, conversion-ready pages.
• Set up and validate Meta Pixel events, including PageView, ViewContent, Lead, CompleteRegistration, Purchase, and custom events based on the funnel.
• Work with GTM and other tracking tools to ensure accurate, platform-agnostic event tracking, correct event parameters, and zero data loss or duplication — including across multiple redirects and pre-landing pages.
• Ensure proper capture, storage, and transfer of UTM parameters, Click IDs, subids, and other tracking parameters between landing pages and target websites.
• Test both the functional side (forms capture and pass exactly the data users submit) and the analytics side (tracking events fire correctly, without loss or duplication) of every landing page before it goes live.
• Apply conversion-focused, mobile-first UX/UI judgment — clear visual hierarchy, strong CTAs, cross-platform adaptive layouts, and a short path to the target action — validated across key mobile/desktop resolutions and major browsers.
• Run fast A/B iterations by testing hero sections, CTAs, offers, page structures, and individual UI elements based on advertising test results.
• Optimize landing page loading speed and Core Web Vitals, with particular attention to mobile performance.
• Collaborate closely with the Design team, working within established brand guidelines and existing visual assets rather than starting from scratch.
• Quickly implement updates and improvements based on feedback from the Marketing team.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Hands-on experience with Meta Pixel and GTM, including independently installing Pixel, configuring basic events, and verifying that they fire correctly.
• Solid understanding of tracking parameters, including UTM, Click ID/subid, query parameters, and how they are preserved and passed between pages.
• Ability to troubleshoot tracking issues and understand how data flows across different platforms, pages, and redirects.
• Understanding of performance UX/UI and how landing page structure, visual hierarchy, and CTAs impact conversion.
• Experience creating mobile-first, responsive landing pages for paid traffic across different screen sizes and browsers.
• Analytical mindset, technical accuracy, and strong attention to detail, with the ability to meet deadlines and iterate quickly based on feedback.
• English at B2 level or higher.

NICE TO HAVE:

• 1+ year of experience within the iGaming industry.
• Comfort using AI tools to generate and adapt simple visual assets when needed.
• Experience with React.

WHAT WE OFFER:

• Flexible working hours and a remote-first setup, so you can plan work around your life — not your life around work.
• Unlimited vacation and paid sick leave, because taking time to rest shouldn't feel like a luxury.
• Competitive compensation that reflects your skills, experience, and impact.
• Flexible Benefits — a monthly budget you can spend on sports, healthcare, therapy, or language learning. Your benefits, your choice.
• 50% reimbursement for professional learning and development to help you keep growing.
• Employee referral bonuses and gifts to celebrate your special occasions.
• A supportive team culture built on trust, respect, and collaboration.
• Regular online and offline team events to connect beyond work.
• Co-working space reimbursement for teammates based in Ukraine, whenever you need a change of scenery.

Hi! 👋

We are Zutobi, a global EdTech company with Swedish roots, reimagining driver education and helping people around the world become more confident and safer drivers.

Our flagship product, Zutobi Drivers Ed, is the #1 drivers ed app in the US. For 7+ years, we’ve been transforming traditional driver education by making it gamified, accessible, and effective for modern learners.

Today, Zutobi has 15.1M+ students, 10M+ app downloads, 250K+ monthly active users, and 200K+ five-star ratings. Our users achieve a 95.8% pass rate, and the product has been recognized by Apple twice and featured in leading US media outlets.

We are now looking for a Product Content Lead - someone who will help us turn product and educational content into a systematic direction with clear ownership, scalable processes, quality standards, and direct impact on product metrics.

About the role:

At Zutobi, content is not a supporting function. It is the foundation of our product.

We don’t just sell access to lessons or tests. We sell a learning experience: we take complex, often boring driving education content and make it clear, engaging, and useful for users.

Today, there is already a clear understanding across the company that we need to work with content more systematically. However, there is currently no single owner with enough focus, mandate, and responsibility to drive this direction end-to-end.

That is why we are looking for someone who will build a content operating model for Permit App and Permit Web: from audit, research, quality standards, and content roadmap to course update processes, content QA, AI-assisted automation, delegated execution, and impact analysis.

This role is not about manually editing every piece of content. It is about building a system where content is regularly updated, improved, tested, and connected to product goals.

Requirements:

• Experience working with product, educational, or digital content as a Content Manager, Content Lead, Product Content Manager, or similar role.
• Experience treating content not just as text, but as part of user experience and product value.
• Understanding of how content can influence product metrics: activation, engagement, conversion, retention, cancellations, refunds, and support load.
• Ability to build content strategy, content roadmap, and content processes.
• Experience working with cross-functional teams: Product, Design, Marketing, Brand, Video, Support, QA, and Development.
• Ability to analyze user feedback, identify recurring content issues, and turn them into specific initiatives.
• Strong skills in information structure, editing, UX writing, and explaining complex topics in simple language.
• Research experience: competitor analysis, trends, new formats, and best practices in digital learning / EdTech / content products.

• English level - Advanced (C1)

   

Responsibilities:

• Take ownership of the product's educational content within the Permit direction.
• Set up a scalable content operations process: define how content issues are identified, prioritized, assigned, reviewed, QA’ed, updated, and released.
• Track changes in driving rules / DMV-related requirements and initiate course updates.
• Constant research of competitors in driving education, broader EdTech, and digital learning.
• Suggest new learning content formats that can increase engagement and perceived value.
• Analyze user feedback related to content quality and turn it into an improvement backlog.
• Collaborate with PMs, Design, Video Production, Brand, Support, Content, and Development teams.
• Launch and support content experiments together with Product and Data teams.
• Implement AI-assisted processes for content validation, updates, adaptation, and scaling.

Would be a plus:

• Experience in EdTech, subscription-based products, or mobile/web B2C products.
• Experience working with the US market.
• Experience with learning content, tests, courses, and quizzes.
• Understanding of UX writing and behavioral design.
• Experience with A/B testing and product analytics.
• Experience using AI tools for content production, content QA, or automation.
• Experience building content operations from scratch.
• Experience working with video content or interactive learning formats.
• Experience creating tone of voice, content guidelines, or editorial standards.

What we offer:

• Direct impact on core product experience and product metrics.
• Work in a cross-functional product environment at the intersection of Product, Content, Design, Video, Brand, Support, and Development.
• Opportunity to build the content function as a separate systematic direction, not just execute isolated content tasks.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.

Requirements:
— 1+ years of hands-on experience in IT outsourcing marketing 

— Proven exposure to marketing for international markets (US / EU).

— Experience managing LinkedIn activities and creating engaging content for a B2B audience.

— Solid research skills with the ability to analyze target industries, companies, and ideal customer profiles (ICPs).

— Hands-on ability to create various content assets: LinkedIn posts, blog articles, case studies, one-pagers, and sales presentations.

— Basic experience with email marketing campaigns or newsletter setups (or ability to pick it up immediately).

— Ability to collaborate effectively with Sales / Business Development to understand their collateral and lead gen needs.

— Proactive mindset with a high degree of self-organization, being able to take tasks from brief to completion.

Nice to Have:

— Practical experience with AI content and research tools.

— Basic knowledge of SEO principles, WordPress/Webflow updates, or Google Analytics.

— Hands-on experience with email automation or CRM tools.

Role Responsibilities:

— Plan and run marketing activities based on company and sales goals.
— Research target markets, industries, companies and potential customers.
— Create and manage content for LinkedIn and other relevant channels.
— Prepare case studies, success stories, presentations, one-pagers and other materials for Sales.
— Support LinkedIn and outbound campaigns with content, research and ideas.
— Manage and update website content and landing pages.
— Test new channels, content formats and marketing ideas.

Hiring Stages: HR Interview, Technical Interview

About us:
 

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
 

Your impact:

• Execute, manage, and optimize large-scale advertising campaigns across Google Ads, with a strong focus on Demand Gen campaigns.

• Develop and implement effective user acquisition strategies focused on performance and scalability.

• Work closely with video creatives for YouTube and Demand Gen campaigns, including creative performance analysis, hypothesis generation, and creative testing.

• Create clear briefs and collaborate with motion designers and creative teams to develop high-performing ad creatives.

• Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities.

• Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.

• Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights.
 

About you:

• 1+ years of hands-on experience managing and optimizing Google Ads campaigns.

• Recent hands-on experience with Demand Gen campaigns within the last year.

• Strong understanding of video-first advertising approaches, especially for YouTube and Demand Gen campaigns.

• Strong knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis.

• Experience working with the creative side of performance marketing campaigns and scaling acquisition strategies.

• Intermediate+ level of English or higher.

• Strong analytical thinking, attention to detail, and a data-driven approach to decision-making.

• Results-oriented mindset with strong business and performance focus.

• Ability to work independently, prioritize effectively, and drive initiatives proactively.
 

Will be a plus:

• Experience with Facebook/Instagram Ads, DV360, TikTok Ads, Bing Ads, or other paid acquisition channels.

• Experience working with video creatives across multiple paid acquisition platforms.

What you get at BetterMe:
 

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

About Us

We are a tech startup creating and managing digital AI models for Tier-1 markets, primarily the US and Europe.

We have advanced generative AI pipelines and a well-established technical infrastructure in place. We are currently entering an active scaling phase and expanding our Traffic R&D team.

We are looking for a smart and highly motivated enthusiast who is genuinely interested in AI models and their monetization. Your mission will be to take ownership of one specific traffic source — for example, Twitter/X — understand its algorithms inside out, and build a systematic traffic acquisition engine around it.

Why This Role Is Different

You will not be joining a fully built system — you will help create one.

The project CEO will provide you with the necessary resources, testing budgets, access to private training programs, and consultations with specialized industry experts.

What we expect from you: strong analytical thinking, hands-on execution, and the ambition to take full ownership of an entire traffic acquisition channel.

What You’ll Be Doing

* Research & Development: Complete specialized training programs funded by the company, study private communities and industry forums, and turn new knowledge into practical experiments.

* Hands-on Account Management: Initially manage networks of accounts through anti-detect browsers, warm up profiles, publish content daily, and interact with audiences while maintaining natural, human-like account activity.

* Technical Setup: Work with proxies, social platform limitations, account infrastructure, and methods for minimizing shadow bans and account restrictions.

* Analytics: Track conversion data, identify profitable traffic funnels and content formats, and determine which approaches generate the strongest audience response.

* Scaling: Once a manual traffic funnel proves profitable and repeatable, help transfer the workflow into automated systems using scripts and AI agents.

Who We’re Looking For

* Strong interest in the AI creator space: You understand or actively follow the virtual creator / AI model market, keep up with industry trends, and are interested in its monetization opportunities.

* Technical mindset: You already know — or can quickly learn — how anti-detect browsers, mobile proxies, User-Agents, cookies, and account infrastructure work.

* English: Confident B2+ level. You should be comfortable reading Western forums and communicating with English-speaking audiences on behalf of a digital creator.

* Autonomy: You do not wait for someone to explain every step. If an account gets banned, you investigate the reason, research possible solutions, suggest a new approach, and test it.

A Major Plus, But Not Required

Successful experience in traffic acquisition / affiliate marketing in grey-area or dating-related verticals, particularly with traffic sources such as:

Reddit, Twitter/X, Tinder, Badoo, Bumble, and Snapchat.

Experience working with Instagram, Threads, TikTok, or YouTube algorithms will also be a strong advantage.

What We Offer

* Work format: Fully remote, full-time.

* Compensation: Fixed salary + KPI-based performance bonus.

* Resources: Testing budgets, paid training, infrastructure, and access to external industry expertise.

* Career growth: Once you identify a profitable traffic funnel and successfully scale it, you will have the opportunity to grow directly into a Traffic Team Lead role and build your own team around that specific traffic source.

If you are excited about AI models, traffic acquisition, experimentation, and building new growth channels from scratch, we would be happy to hear from you.