PR and Communications Lead

This is an opportunity to build a communications function from the ground up, shape how our brands are perceived, and establish meaningful relationships with industry media, customers, and thought leaders.

You will turn customer success stories, industry expertise, and leadership insights into compelling communications that build credibility and increase our visibility across the US tree care industry.

You will work closely with the Marketing Director, COO, and Partnerships Manager, as well as collaborate with the Community Manager on ArboNation communications.

This is a hands-on role for someone who can develop a strategy and personally execute it, from researching media opportunities and pitching journalists to interviewing customers and preparing executive thought leadership.
 

Key Responsibilities

PR Strategy & Brand Positioning

• Develop and implement a communications strategy for ArboStar, ArboScale, and ArboNation, prioritizing the US market.
• Define key messages, target audiences, and positioning for each brand in collaboration with leadership and Marketing.
• Build an editorial calendar and establish an effective communications workflow, including content approvals and reporting.
   

Media Relations & Earned Media

• Research relevant US trade publications, journalists, podcasts, and speaking opportunities.
• Build and maintain relationships with media contacts and industry influencers.
• Develop tailored pitches, identify relevant story angles, and proactively pursue earned media coverage.
• Track outreach, follow-ups, responses, and opportunities through a shared media relations pipeline.
   

Content & Thought Leadership

• Interview customers, company leaders, and industry practitioners to uncover credible stories and insights.
• Write and edit customer case studies, executive articles, interview briefs, press materials, and other communications assets.
• Support executives with messaging and preparation for media interviews, podcasts, and industry events.
• Ensure that all public-facing communications are accurate, relevant, and aligned with brand positioning.
   

ArboNation Community Communications

• Collaborate with the Community Manager to support ArboNation's launch and audience development.
• Develop communication materials and targeted outreach campaigns to attract relevant industry professionals.
• Coordinate with the Partnerships Manager on joint initiatives and opportunities for industry collaboration.
   

Measurement & Reporting

• Monitor earned media coverage, outreach effectiveness, audience engagement, and relevant enquiries.
• Maintain a communications budget and recommend tools or subscriptions where justified.
• Provide regular reports on progress, results, spending, and upcoming opportunities.
• Use data and feedback to refine priorities and improve communications effectiveness.
   

Must-have qualifications

• Proven experience in PR, communications, or media relations targeting US audiences.
• Excellent English writing, editing, and interviewing skills.
• Hands-on experience researching media, developing pitches, and building journalist relationships.
• Ability to transform customer experiences and technical expertise into compelling, credible stories.
• Experience with executive communications and thought leadership.
• Understanding of earned, paid, sponsored, and owned media.
• Strong project management skills, including planning, budgeting, and performance reporting.
• Sound judgment regarding confidentiality, customer permissions, factual accuracy, and reputation management.
• Ability to work independently and deliver results without relying on a large supporting team.
• Experience using AI tools responsibly, with independent fact-checking and compliance with publisher requirements.
   

Nice to have

• Experience in B2B SaaS, arboriculture, landscaping, construction, equipment, or field services.
• Established relationships with US trade media.
• Experience supporting the launch or growth of a professional community or industry association.
• Experience preparing executives for podcasts, interviews, and industry events.
• Familiarity with content distribution, basic SEO, and web analytics.
• Spanish language skills to support ArboNation's bilingual audience.
   

What We Offer

• Fully remote work 
• Full-time schedule, Monday to Friday, 9:00 AM–5:00 PM Eastern Time 
• 10 paid vacation days.
• Competitive fixed salary.
• Opportunities to influence the communications strategy and direction of a growing company.

• Corporate English language training.