Lead Generation Manager
About the Role
We are looking for a Lead Generation Manager to take full strategic ownership of our lead generation function — from prospect identification through gradual nurturing, intelligent acquisition, reactivation of lost conversations, and long-term customer retention.
You will define and drive our communications strategy across multiple channels — owning everything from high-level strategy to individual campaigns and the automated workflows that keep prospects and customers engaged.
Responsibilities
Take full ownership of the lead generation strategy and process, from prospect identification to conversion and retention.
Design and lead nurturing workflows, customer journeys, segmentation, and campaigns across channels.
Direct full-cycle email marketing: strategy, campaign planning, setup, QA, launch, monitoring, and optimization.
Own multichannel communications strategy, ensuring consistency and correct timing.
Build and refine audience segmentation using behavioral, lifecycle, and RFM models to drive relevance and conversion.
Architect marketing automation workflows and nurturing campaigns from the ground up.
Drive personalization strategy using dynamic content and user-based logic.
Lead A/B testing programs across content, subject lines, timing, and campaign mechanics, translating results into strategic decisions.
Coordinate and align marketing, prospecting, content, and other resources to execute the lead generation strategy.
Continuously evaluate and improve lead generation performance across the full lifecycle.
Rapidly master our domain, terminology, and customer segments to inform strategic decisions.
Requirements
5+ years of experience in lead generation, demand generation, or lifecycle marketing, with a track record of owning the process end-to-end.
Demonstrated ability to work independently at a strategic level, setting direction and delivering results without oversight.
Strong analytical, organizational, and communication skills.
Experience building processes and systems from scratch is a plus.
Why TenViz?
Work with world-class clients, including Fortune 100 companies.
Be part of a team focused on AI and Machine Learning.
Fully remote work with a flexible schedule.