Email Marketing Manager

About the Role

We're building one of the fastest-growing telehealth platforms in the weight loss space, and our marketing team is genuinely strong — creative, in-house, and moving fast. The one gap we have is email, and we're done patching it with an agency. We need someone who owns this channel completely, top to bottom, and treats it like a core growth lever — not a checkbox.

This is a senior individual contributor role. You'll be the entire email function. That means strategy, execution, QA, segmentation, performance, and iteration — all yours.

What You'll Own

• Full lifecycle email program: acquisition, onboarding, retention, winback, transactional
• Campaign strategy and calendar across patient and prospect audiences
• Copywriting and creative direction (working with our in-house design team and Creative Director)
• Segmentation, A/B testing, and continuous optimization
• Deliverability monitoring and list hygiene
• Reporting and analysis — you define the metrics that matter

• Platform ownership (integrations, automations)

   

What We're Looking For

• 5+ years of hands-on email marketing experience, with at least 2–3 years owning the channel independently (not just executing someone else's strategy)
• Proven track record of building and scaling email programs from scratch or significantly improving underperforming ones — with numbers to back it up
• Strong copywriting instincts; you know what a good subject line feels like and why it works
• Deep understanding of segmentation, behavioral triggers, and lifecycle logic
• Solid grasp of deliverability fundamentals (sender reputation, domain warming, spam filters)
• Experience with at least one major ESP (Klaviyo, Customer.io, or similar) at an admin/owner level

• Comfortable with data — you can pull your own reports, interpret them, and make decisions without waiting for an analyst

   

We will not consider candidates with less than 5 years of experience or candidates who have primarily worked in support/execution roles without strategic ownership.

This role requires someone who has run an email channel before — not someone who wants to learn how.

Bonus Points

• Experience in DTC health, wellness, or subscription businesses
• Familiarity with HIPAA-adjacent communications or regulated industries

• Experience replacing or transitioning away from an agency setup

   

Why Join

• Strong in-house creative team to collaborate with — no fighting for design resources
• Real ownership with direct impact on revenue
• Fast-moving environment where decisions get made and things actually ship

• Competitive compensation, fully remote

   

To apply, include a short note on a specific email program you owned, what the situation was when you took it over, and what you changed. Applications without this will not be reviewed.