Head of Marketing

We are an iGaming company with over three years of experience and a team of 1500+ specialists. Our portfolio includes 11+ successful products operating across Tier 1–3 markets. We actively scale new products and markets, building strong affiliate ecosystems and long-term partnerships.

Currently, we are looking for a Head of Marketing who will take ownership of acquisition growth across multiple traffic channels and help scale one of our  products in Africa.

The role combines strategic ownership with hands-on execution. We are looking for someone who can drive growth, coordinate multiple marketing teams, launch new acquisition channels, and take responsibility for marketing performance and profitability.

Responsibilities:

- Own and drive the overall acquisition strategy across multiple traffic channels.

- Scale existing profitable channels while identifying and launching new growth opportunities.

- Manage and optimize paid acquisition activities with a strong focus on ROI and profitability.

- Coordinate cross-functional teams working across Google, SEO, Influencer Marketing, SMM, Tipsters, Partnerships, and other acquisition channels.

- Analyze channel performance and identify opportunities for scaling and optimization.

- Build reporting frameworks and monitor key performance indicators.

- Work closely with product, retention, SEO, and local marketing teams.

- Manage testing roadmaps for new traffic sources and growth initiatives.

- Evaluate channel performance and make data-driven decisions on budget allocation.

- Launch and oversee partnerships with influencers, tipsters, and external traffic providers.

- Optimize customer acquisition funnels and improve conversion efficiency.

- Develop scalable acquisition processes and growth strategies for future market expansion.

- Take ownership of traffic profitability and overall marketing performance.

Requirements:

- 3+ years of experience in performance marketing, growth marketing, user acquisition, affiliate marketing, or a related leadership role.

- Experience managing multiple acquisition channels simultaneously.

- Strong understanding of paid traffic ecosystems, digital marketing, and performance optimization.

- Hands-on experience with at least one major acquisition channel (Google Ads, Facebook Ads, SEO, Affiliate Marketing, Influencer Marketing, etc.).

- Strong analytical mindset with the ability to make decisions based on data.

- Experience managing budgets of $100,000+ monthly.

- Understanding of key business metrics such as CAC, ROI, ROAS, LTV, ARPU, and profitability.

- Experience building, managing, or coordinating marketing teams.

- Ability to work independently and take ownership of business results.

- Strong communication and stakeholder management skills.

- Experience in iGaming, Sports Betting, Affiliate Marketing, or Performance Marketing is highly preferred.

- Experience working with African markets is a strong advantage.

- Curiosity, adaptability, and willingness to learn new traffic channels and marketing approaches.

Why you should consider this opportunity:

- Remote-first format: Mon–Fri, Ukrainian working hours.

- Paid vacation and sick leave.

- Competitive compensation package.

- Opportunity to build and scale new acquisition channels from scratch.

- Direct impact on business growth and marketing strategy.

- Fast decision-making processes and flat hierarchy.

- Work with experienced iGaming professionals and strong internal teams.

- Dynamic environment with significant growth potential.

- Opportunity to influence the future expansion of the product into new markets.

🚀 Join a growing iGaming team and take ownership of marketing growth in one of the most promising emerging markets.