Funnel Strategist

About the company
Turning marketing into a market-domination weapon, we created a new category - the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: you see everything about a lead before you buy - full transparency, control, and predictable outcomes. We’re the #1 lead marketplace in the USA, and we’re accelerating.

Role overview
As a Funnel Strategist, you will own the strategy, testing, and performance improvement of lead generation funnels across ads, landing pages, offers, and follow-up flows. You will work closely with marketing, product, engineering, and business teams to identify bottlenecks, create strong funnel angles, and turn data into tests that improve CPL, conversion rates, and booked calls.

🔧 What You’ll Be Doing:

• Analyze funnel performance across CTR, opt-in rate, booking rate, CPL, conversion rate, and drop-offs to identify where the funnel is underperforming
• Develop and test funnel angles, hooks, headlines, offers, landing page flows, and CTAs based on customer psychology and market awareness
• Research competitor ads, landing pages, offers, positioning, follow-up flows, and CTAs to understand what is working in the market
• Prioritize and run high-impact funnel tests against current controls, using clear metrics and enough traffic before making scaling decisions
• Collaborate with product, engineering, marketing, and business teams to turn funnel insights into landing page, flow, and offer improvements
• Build simple systems, reports, and testing artifacts that make funnel performance visible and help the team move faster
• Translate funnel learnings into practical recommendations that directly improve lead quality, user conversion, and revenue outcomes

✅ What Makes You a Strong Fit:

• 3+ years of experience in funnel strategy, performance marketing, growth marketing, conversion optimization, or a similar role
• Strong understanding of lead generation funnels, landing pages, offers, paid traffic, conversion metrics, and user drop-off points
• Hands-on experience analyzing funnel data and making decisions based on CPL, conversion rate, booked calls, CTR, opt-in rate, and related metrics
• Ability to create and test different funnel angles based on pain points, desires, outcomes, and customer psychology
• Experience researching competitor funnels, ads, landing pages, positioning, and follow-up flows
• Proactive mindset with strong ownership - you can take unclear data, structure the chaos, and build a system around it
• Advanced English, used day-to-day for communication, reporting, documentation, and cross-functional collaboration

➕ Bonus if you have:

• Experience in lead generation, marketplace, SaaS, real estate, or high-volume performance marketing environments
• Experience using AI tools for research, analysis, ideation, or workflow improvement
• Ukrainian or Russian language skills
• Experience creating weekly performance updates with metrics, insights, decisions, and next steps
• Experience working in fast-changing startup environments where priorities can shift quickly

🎁 Why You’ll Love It Here:

• You’ll work at the core of a product-led, AI-powered startup where data drives every decision
• Your work will ship fast and impact thousands of users
• High autonomy, low bureaucracy: we trust you to own your domain
• Remote-first culture with flexible hours and async-friendly communication
• Salary (fixed base) ABOVE the market average
• A smart, passionate team that moves fast, supports each other, and builds cool stuff
• 15 paid vacation days plus 5 paid sick days annually
• Paid access to courses, books, and growth resources
• Real decision-making power and ownership of your results