Head of Creative Marketing

Inception-1 is a fast-growing product company building AI-driven products that help people feel more connected and less alone. Our mission is to create meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We’re looking for a Head of Creative Marketing to lead and scale our creative function, own the end-to-end creative strategy, and drive growth through high-performing creatives across paid acquisition channels. This is a leadership role with full ownership of creative direction, team building, and performance impact in Tier-1 markets.

Responsibilities

• Own and define the creative strategy across all paid acquisition channels (Meta, TikTok, Snapchat, Google)
• Build and scale a high-performing Creative Marketing Department (designers, copywriters, creators, external vendors)
• Establish and evolve a scalable creative testing system (hypotheses → experimentation → iteration → scaling)
• Drive creative performance through data-driven decision making and close collaboration with UA and Product teams
• Own the creative roadmap and production pipeline aligned with business goals and growth targets
• Lead cross-functional collaboration across UA, Product, Analytics, and Affiliate teams
• Improve creative win-rate, scalability, and speed of production, reducing creative fatigue
• Develop and implement best practices for Tier-1 markets (US focus)
• Mentor and grow the creative team, building a strong ownership and performance culture

Hard skills we value

• 4+ years in performance marketing / creative strategy / growth, including leadership experience
• Proven track record of scaling creatives and driving growth in paid channels
• Strong understanding of key metrics: CTR, CPA, CVR, ROAS, retention
• Deep experience with paid social platforms (Meta, TikTok, Snapchat, Google)
• Experience building and managing creative testing frameworks at scale
• Strong analytical mindset and ability to translate data into creative insights
• Hands-on experience with Google Sheets / Excel
• Solid understanding of the full funnel (creative → LP / quiz → product → monetization)
   

Nice-to-have

• Experience with Tableau / Looker / Amplitude
• Experience using AI tools for creative ideation, generation, or optimization
• Background in web-to-web or web-to-app funnels
• Experience working with US / Tier-1 audiences
• Experience in subscription-based, dating, or social discovery products
• Understanding of A/B testing, CRO, and experimentation frameworks