Lead Marketing Manager

WeSoftYou is a top 1% outsourced software development company. We build custom products for EdTech, FinTech, AI/ML, and Web3 clients — from early-stage startups (ProUnitas, Living Security) to Fortune-500 brands (Miami Dolphins, Formula 1).

About the Role

You’ll be the first marketer at WeSoftYou. Full ownership of the inbound funnel end-to-end: from ICP research to a qualified lead in Pipedrive in close collaboration with the Sales Manager and Lead Generation Specialists.

Responsibilities:

1. ICP Research & Positioning

• Profile target ICP across EdTech, AI/ML, Web3/Enterprise — roles, JTBDs, triggers, watering holes;
• Run 5–10 customer and lost-deal interviews, extract reusable insights;
• Sharpen WSY positioning per vertical — beyond a generic “outsourcing” narrative.

2. Content Engine (AI-Augmented)

• Build editorial calendar: 1 pillar + 3-4 supporting pieces per month;
• Author articles, case studies, lead magnets, sales decks;
• Repurpose each pillar into 8–12 distribution fragments;
• Use AI for research, drafting, and repurposing — hold the final bar at 5 stars.

3. SEO & Organic Growth

• Keyword strategy across 3 verticals — bottom + middle funnel intent, no vanity traffic;
• On-page + technical SEO: Core Web Vitals, schema, internal linking;
• Link-building via cases, partnerships, founder PR — no paid placements.

4. Inbound Funnel & Lead Capture

• Design vertical-specific lead magnets (assessment, framework, benchmark) — not generic ebooks;
• Build landing pages in Webflow / WordPress / Framer, set up forms, tracking, and lead routing in Pipedrive;
• Run quarterly funnel reviews — find leaks, cut friction.

5. LinkedIn & Founder-Led Distribution

• Ghostwrite and co-create LinkedIn content for CEO and core team;
• Maintain personal LinkedIn presence in WSY brand voice;
• Strategic engagement with target accounts — no spray-and-pray;
• Use LinkedIn Sales Navigator for targeting and intent signals.

6. Email, Nurture & Sales Enablement

• Run a newsletter for the warm audience (bi-weekly or monthly);
• Build drip sequences from lead magnets: 3–7 emails, educational → sales-converging;
• Produce sales enablement assets: snippets, case studies, response templates.

7. Analytics, Attribution & Experimentation

• Own funnel tracking: GA4 + GSC + Pipedrive + UTM hygiene;
• Maintain a weekly metrics dashboard: traffic, conversion, lead quality, SQLs, pipeline;
• Run 2+ A/B tests per month on messaging, CTAs, lead magnets;

Requirements:

Must-have:

• 2-5 years in B2B marketing: software services / outsourcing / agency with a client-outcome focus
• Proven self-driven inbound generation without a large budget — specific examples with before/after metrics (traffic, leads, pipeline)
• Hands-on SEO (keyword research, on-page, technical) and content marketing — not vendor management
• AI Fluency: Adoptive — must demonstrate a concrete example of using Claude with a measurable before/after
• English C1+ written, B2+ spoken

Nice-to-have:

• Personal LinkedIn brand or public presence (talks, articles, community)
• Founder-led / executive ghostwriting experience

What we offer:

📈Professional Growth opportunities:

• Ambitious goals and interesting projects;
• Regular & transparent performance review and feedback process;
• Possibility for both vertical or horizontal growth (in case you want to try a different path).

😌Comfortable Working conditions

• Flexible working hours;
• Provision of required equipment;
• Remote working model.

🎁Benefits program

• 18 working days of fully paid vacation;
• Free tax reporting support by our Financial department;
• Help with individual entrepreneurs’ questions and accounting support;
• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);