Product Marketing Lead / Growth Lead

SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.
 

The Role

We're looking for a Product Marketing Lead to own the full funnel — strategy, experimentation, team, and performance — driving the growth of a subscription product used by people all around the world.

You'll sit at the center of growth, connecting acquisition, monetization, product, and data into one coherent, fast-moving machine. You'll manage a team of 4+ sharp PMMs and be the person who sets the direction, raises the bar, and ships results.
 

What We're Looking For

• 3+ years in Growth, Product Marketing, or CRO/Experimentation roles with real ownership
• Proven track record managing large-scale budgets and leading teams
• Strong experimentation expertise: A/B testing, statistical significance, building a test-and-learn culture
• Deep understanding of unit economics — CAC, LTV, ROAS, churn, contribution margin
• Solid UX sensibility and user research experience
• Strong analytical skills and comfort working with data (Amplitude, Tableau, or similar)
• Experience with MarTech solutions and marketing automation
• Hands-on experience in mobile app performance marketing — subscription products preferred
• Comfortable moving fast, making decisions with imperfect data, and owning outcomes
• English B2+ — written and spoken
   

What You'll Own
 

Full-Funnel Growth Strategy

• Develop and execute a comprehensive growth strategy across acquisition, conversion, and retention
• Build a marketing hypothesis roadmap — continuous experimentation, always shipping
• Establish testing frameworks, scaling rules, and control systems for CPA and ROI
   

Funnel & Conversion Ownership

• Own quiz funnel strategy end-to-end: hypothesis generation, A/B testing, analysis, iteration
• Drive subscription conversion and ARPU growth across all key funnels
• Build tailored funnel experiences for different audiences and traffic sources
   

Team Leadership

• Lead and grow a team of 4+ Product Marketing Managers
• Run 1:1s and performance reviews, and actively develop your people
• Identify gaps and recruit additional talent as the business scales
• Build a data-led, high-performance marketing culture where bold ideas are tested, not just discussed
• Coordinate a cross-functional squad (engineering, analytics, design, PMM) to hit shared KPIs
   

Reporting & Analytics

• Build full-funnel reporting across all channels and traffic sources
• Report directly on growth KPIs to leadership
• Use data to make fast, smart decisions on budget, creative, and audience strategy
• Work with BI tools (Amplitude, Tableau, or equivalent) to surface insights and drive action
   

SKELAR is a place where people who can build successful companies realize their potential. We call such companies the next big everything. We believe in their power and scale.
 

To make that possible, we've built everything you need inside our venture builder:

• 8 platform teams that help businesses solve any challenge — from recruiting and communications to finance and legal matters
• A community of founders who have already launched more than one business and are ready to share practical experience
• Internal clubs across professional areas: marketing, development, finance, recruiting, brand ambassadorship
• Training, courses, and conference attendance
• Health insurance
   

Sound like you? Let's talk!