CMO (Chief Marketing Officer)

About EVIQO

EVIQO is one of the fastest-growing smart EV charging brands in the US residential market, serving customers across the US, Canada, and Europe.

We are already among the Top-5 market leaders in the US in our segment and continue scaling rapidly.

Our mission is to build a category-defining EV charging brand that competes with major players like Tesla, ChargePoint, and Autel.

Our core product is a premium Level 2 smart home EV charger combined with a mobile app and software platform that allows users to monitor and remotely control charging, manage and optimize energy consumption, automate charging sessions, and reduce electricity costs.

With up to 50 Amps of charging power, strong hardware positioning, premium customer experience, and a powerful D2C + Amazon growth engine, we are building much more than just a charger — we are building a scalable international brand.

We operate at the intersection of hardware, software, IoT, e-commerce, D2C, and international growth.

About the Role

This is not a classic Head of Marketing role.

We are looking for a strong CMO / Growth Leader with a digital marketing background in e-commerce who can take full ownership of marketing strategy, brand growth, customer acquisition, and revenue scaling across the US and Canadian markets.

This person will work directly with the founder and become one of the key business drivers of the company’s next stage of growth.

This role is much closer to:

CMO with digital marketing focus + Growth Lead + Founder’s Right Hand

than to a traditional marketing management position.

This is a high-impact role for someone who wants to build — not just manage.

Key Responsibilities

— Full ownership of marketing strategy and execution across digital sales channels
— Building and scaling D2C growth strategy
— Building and scaling Amazon marketplace growth strategy
— Leading performance marketing and paid acquisition strategy
— Driving customer acquisition and conversion optimization
— Ownership and improvement of CAC / LTV / ROAS metrics
— Brand positioning and competitive strategy, creating of senses
— Retention, loyalty, and customer lifecycle marketing
— Building transparent marketing systems, analytics, and reporting
— Managing internal marketing teams and/or external agencies
— Aligning business goals with marketing execution
— Providing strategic visibility and reporting to the founder
— Building collaborations with media, journalists, influencers, and industry opinion leaders
— Developing and leading PR strategy to strengthen brand visibility and market positioning
— Preparing the team, brand presence, and marketing activities for exhibitions, expos, and industry events

Requirements

— 3+ years of experience as CMO / Head of Digital Marketing / Growth Lead
— Strong hands-on experience in the US and Canadian markets
— Proven experience scaling e-commerce / D2C brands
— Basic understanding of Amazon marketplace ecosystem
— Data-driven mindset with strong analytical thinking
— Strong ownership mindset and decision-making ability
— Ability to work independently in uncertainty
— Strong operational discipline and execution focus
— Upper-Intermediate+ English (all meetings and written communication are in English)

Will Be a Strong Plus

— Experience in electronics
— Experience in energy tech
— Experience in the automotive industry
— Experience in EV / charging infrastructure
— Experience with hardware products
— Experience working with international teams
— Understanding of non-standard marketing channels and acquisition tools such as Reddit, Quora, and niche forums
— Experience in PR and media communications
— Experience launching products in online markets across the UK and Germany

Ideal Background

We are especially interested in candidates from digital marketing, e-commerce, electronics, EV, automotive, energy tech, and hardware product companies.

We are looking for someone who:

— Takes full ownership of their area
— Drives business results, not just marketing processes
— Works independently without constant supervision
— Makes decisions and is accountable for them
— Can operate with founder-level responsibility
— Builds systems instead of managing chaos

This is a business ownership role, not a coordination position.

What We Offer

— Competitive fixed compensation
— Performance-based bonus
— Strong long-term growth opportunity
— Direct work with the founder
— Opportunity to build a category leader in the EV charging market

If competing with Tesla doesn’t scare you — let’s talk.