Product Marketing Manager (Digital Products / AI)

Product Marketing Manager (Digital Products / AI)

Remote / Ukraine / Europe friendly

We are launching a new direction focused on AI-powered digital subscription products.

Our goal is to build and scale multiple digital products where users subscribe and pay monthly for access.

We are looking for an experienced Product Marketing Manager who can combine product thinking, market analysis, and content strategy to help define, launch, and grow new digital products.

This role sits at the intersection of product strategy, user psychology, and marketing.

You will work closely with the founders, technical architect, and operations team to turn product ideas into scalable digital businesses.

Responsibilities:

Product Strategy

• Define product hypotheses and help shape new digital products
• Identify user needs and translate them into product direction
• Prioritize the roadmap with the team
• Analyze markets, competitors, and opportunities

Product Marketing & Growth

• Develop product positioning and value proposition
• Design acquisition strategy (channels, funnels, messaging)
• Coordinate product messaging across product and marketing

Content & User Experience

• Create and iterate core product content (stories, flows, explanations)
• Design product communication that drives engagement and retention
• Improve user flows and interface clarity together with design and tech

Product Analytics

• Analyze user behavior (retention, engagement, conversion)
• Monitor product metrics and adjust strategy accordingly
• Run experiments and test variations (content, structure, messaging)

Cross-team Collaboration

• Work closely with founders and technical architect
• Align product output with user needs and business goals
• Coordinate product direction across different stakeholders
   

Ideal Candidate

We are looking for a senior specialist with strong product thinking.

You likely have experience in one of these areas:

• Product Marketing Manager
• Growth Product Manager

• Product Manager with strong marketing focus

   

Required experience

• Experience working with digital products
• Strong understanding of product marketing and user psychology
• Experience analyzing metrics, funnels, and user behavior
• Ability to translate product ideas into clear value propositions
• Experience collaborating with technical teams

Strong advantages

• Experience with AI products or AI tools
• Background in SaaS/subscription products
• Experience launching or scaling new digital products

• Basic understanding of technical architecture or development

   

What we are looking for in a mindset

• Strong product intuition
• Analytical thinking
• Ability to explore markets and dig into problems
• Ownership mentality
• Clear communication and strategic thinking

We are not looking for a junior specialist — we need someone who already understands their strengths and can help shape new products from early stages.

What you will get

• Opportunity to build new AI-driven digital products from scratch
• Direct collaboration with founders
• Freedom to influence product strategy

• Work on multiple product ideas and experiments

   

Hiring process

1️⃣ Initial screening resume and hr interview

2️⃣ Discussion with founders

3️⃣ Final decision

💡 How to apply

Please include:

• Examples of digital products you worked on
• Your role in launching or growing them

Links to portfolio/case studies (if available)

We offer

• A modern office in central Warsaw/Poland, and Budva/Montenegro
• Opportunity to influence the company’s key processes and product development
• Competitive compensation
• Professional growth and participation in large-scale projects
• Access to top AI tools, templates, and analyst support
• Compensation for the cost of group English training
• Fully remote work
• Flexible schedule
• Long-term collaboration
• Compensation for sick leave and paid leave