Lead Generation, Outreach and CRM Automation Specialist

Somma is a Sydney-based digital agency working with established businesses across Australia. We are seeking a high-calibre specialist to design and implement a complete outbound and CRM ecosystem not just to generate leads, but to build a structured, scalable system that can be replicated across our client base.

This role requires both strategic clarity and technical precision. You will be responsible for building a premium, fully integrated lead generation engine across LinkedIn, email, and CRM with a clear focus on quality, positioning, and long-term performance.
 

Scope of Work

• Build and manage highly targeted prospect lists aligned with our ideal client profile
• Execute LinkedIn outreach with personalised, well-positioned messaging
• Set up and manage cold email campaigns using ActiveCampaign, Apollo etc. 
• Develop lead magnets and supporting funnels across outbound and inbound channels
• Design and implement end-to-end automation workflows (sequences, follow-ups, lead nurturing)
• Set up, structure, and optimise CRM systems with strong data hygiene and pipeline visibility
• Book qualified meetings directly into our calendar
• Track performance and continuously refine campaigns, messaging, and systems
   

What We’re Looking For

• Proven experience building end-to-end lead generation and CRM ecosystems
• Strong expertise in LinkedIn outreach and cold email strategy
• Advanced capability across automation tools (ActiveCampaign, Zapier, Make, etc.)
• Ability to identify, source, and qualify high-value target audiences
• Clear understanding of building repeatable, scalable systems
• Strong commercial mindset focused on conversion, positioning, and quality outcomes
   

Key Requirement
We are looking for someone who can think beyond execution. This role requires a professional who can quickly understand different industries, define the right audience, and adapt strategies accordingly.

The focus is on building a strong foundation that delivers qualified opportunities — not volume.
You should be confident in bringing recommendations on platforms, workflows, and approaches that improve conversion and support long-term performance.

This is not a task-based role. It is an opportunity to build something properly and grow with the agency over time.
 

Deliverables

• Fully implemented CRM and outbound system (LinkedIn + email + automation)
• Structured, segmented, and clean prospect database
• Campaigns live with a consistent flow of qualified meetings
• Documented automation workflows for internal use and client replication
• Ongoing optimisation and performance tracking
   

To Apply
Please include:

• Your pricing (project-based or monthly)
• Expected timeframe for setup and launch
• Examples of similar systems you’ve built and results achieved
• Tools and platforms you recommend