Social Media Marketing Specialist

Overview
 We are looking for an experienced Social Media Marketing Specialist with a strong focus on Instagram and Facebook, combining high-quality visual execution with data-driven paid advertising.
The ideal candidate has proven experience managing real client accounts, creating engaging content, and delivering measurable results through paid campaigns.

Responsibilities

Social Media Management & Content

• Develop and maintain consistent Instagram visual style and feed aesthetics
• Create and/or oversee production of Instagram posts (grid/feed)
• Create Instagram Stories (interactive, engagement-driven)
• Structure highlights and optimize profile presentation
• Optimize profiles (bio, highlights, structure) for conversion and branding
• Ensure brand consistency across all social media assets

Paid Advertising (Core Focus)

• Plan, launch, and optimize Instagram & Facebook ad campaigns
• Manage full funnel: awareness, consideration, conversion
• Continuously improve CPM, CPC, CPA, ROAS and conversion rates
• A/B test creatives, audiences, and messaging

Analytics & Performance

• Track and report key performance metrics (CPM, CPC, CPA, ROAS, conversions, growth)
• Provide clear insights and optimization strategies
• Align campaigns with business goals and ROI targets

Requirements
 

• Proven experience managing real Instagram & Facebook accounts
• Strong portfolio with Instagram feeds, Stories, and profile optimization examples
• Demonstrated success in paid advertising campaigns

Must Provide 
 Candidates must include:
Portfolio

• Instagram feeds (screenshots or links)
• Stories examples
• Profiles (bio, highlights, structure)
• Links to real accounts (if possible)

Case Studies (Ads)

• Campaign objectives
• Metrics (CPM, CPC, CPA, ROAS)
• Results and outcomes
• Examples of ad creatives

Skills

• Strong understanding of Instagram & Facebook algorithms
• Experience with Meta Ads Manager
• Ability to combine creative and analytical thinking
• Understanding of conversion funnels

Nice to Have

• Experience in scaling campaigns
• Experience working with international brands
• Basic design skills (Figma, Photoshop, Canva)

What We Care About

• Driving measurable results, not just posting content
• Ability to show real numbers and impact
• Strong balance of visual quality and performance marketing

Engagement
 Flexible (project-based / part-time / full-time depending on candidate)