Media Buyer

Media Buyer (Facebook & Google Ads) – Marketly Digital

Join Marketly Digital as a Media Buyer and lead high-performing PPC campaigns across Facebook and Google. You’ll own strategy, execution, and optimization across the full funnel—from acquisition and lead generation to CRO and retention.

Responsibilities:

• Plan, launch, and optimize campaigns (Search, PMax, LSA, Call Ads, Lead Forms)
• Manage budgets, targeting, creatives, and funnel strategy
• Analyze and improve key metrics: CPL, CPC, CTR, CVR, ROAS
• Conduct split testing and performance audits with actionable insights
• Collaborate on ad creative, copy, and nurture sequences
• Support lead nurturing and call funnel optimization

Success Metrics:

• CPL <$60, CPC ↓15%, CTR ↑0.5%, CVR ↑3%
• 20%+ scheduling rate, 50%+ show rate
• 4:1+ ROAS across accounts

Requirements:

• Proven experience with Facebook & Google Ads
• Strong analytical, tracking, and reporting skills
• Experience with CRO and funnel optimization
• Familiarity with CRMs (e.g., Go High Level)
• Solid understanding of sales copy fundamentals
• Organized, proactive, and results-driven

If you’re data-driven, take ownership, and enjoy optimizing for real business results, we’d like to hear from you.