Product Manager - E-Commerce and CRO

Location: Remote European time zone (CET/EET)
Reports to: CMO

Level: Senior / Lead

About WOWCube

WOWCube is a hybrid gaming console built as a modular cube with 24 screens and motion sensors. It combines hardware, embedded software, its own operating system, and a set of system apps that shape the core user experience.

About the Role

We’re looking for a Product Manager to own the WOWCube website and e-commerce experience as a product.

This role focuses on building high-conversion pages, improving the customer journey, and driving results through data, experimentation, and A/B testing. Success is measured by conversion, funnel performance, and execution quality.

You’ll work closely with design, engineering, and growth teams, owning the roadmap and delivery for all web and e-commerce surfaces.

Responsibilities

1. WOWCube (E-commerce & CRO):
You own the WOWCube website, landing pages, Shopify, Convert.com, Smartlook and other 3rd party integrations as a product to constantly improve conversion funnel:

• Define structure, content, and user flows for the main website and landing pages.
• Own how pages load, how users move through them, and how conversion happens.
• Work closely with design, copy, and development to ship high-quality pages.
• Write clear product requirements for web development and CRO improvements.
• Ensure pages are fast, clear, and conversion-focused.

2. Customer Journey and Conversion Logic

You are responsible for understanding and improving the full customer journey:

• Map CJM from first visit to purchase and post-purchase steps.
• Identify drop-off points and friction across the funnel.
• Translate user behavior into clear hypotheses and page improvements.
• Make decisions based on data, not opinions.
   

3. E-Commerce Product Ownership

This role has a strong e-commerce focus:

• Own product pages, checkout flows, and purchase experience.
• Work on pricing presentation, bundles, promos, and upsell logic.
• Partner with growth and marketing to support campaigns and launches.
• Ensure stable, predictable purchase flows across devices and regions.

4. Experiments, A/B Testing, and Iteration

You lead experimentation as a core product practice:

• Define and run A/B tests across pages and funnels.
• Prioritize experiments based on impact and effort.
• Track results and turn learnings into shipped changes.
• Build a repeatable testing and optimization process.

5. Roadmap, Documentation, and Delivery

You own planning and execution for the web product:

• Build and maintain the website and CRO roadmap.
• Write clear specs and documentation for design and engineering.
• Manage delivery from idea → spec → build → launch → iteration.
• Keep work structured, visible, and predictable.

Requirements

Must-have

• Strong experience as a product manager working on websites and landing pages.
• Proven background in e-commerce products and conversion funnels.
• Deep understanding of customer journey mapping (CJM).
• Hands-on experience with A/B testing and experiment design.
• Strong system thinking: ability to see the funnel as one connected product.
• Ability to turn data into clear product decisions.
• Solid portfolio with real examples of high-conversion pages or funnels.
• Experience working closely with designers, developers, and marketers.

Soft skills

• Structured, analytical mindset.
• Clear communication and decision-making.
• High attention to detail.
• Ownership mentality and consistent execution.

Preferably 

• Experience with Shopify or similar e-commerce platforms.
• Background in CRO, growth, or performance marketing teams.
• Experience working with analytics tools (GA, BigQuery, Amplitude, PowerBI, etc ).
• Consumer electronics start-up scaling.