Head Of Media Buying (Gambling)

Responsibilities

• Arbitrage process management: setting up and optimizing Facebook traffic pouring processes;
• Improvement and development of working funnels, searching for new effective solutions;
• Quality and performance control of each webmaster’s traffic pouring, ensuring stable performance of Tier 1–3 teams;
• Independent traffic testing and hands-on media buying skills, searching for, verifying, and scaling personal funnels;
• Hands-on involvement and team support through personal example and expertise;
• Managing a team of ~5 people within a 50+ structure: formation, development, motivation;
• KPI control for the team and personal media buying results;
• Interaction with Head / CEO, preparation and delivery of regular reports;
• Implementation of improvements in traffic approaches and participation in scaling the team in a growing company environment;

Would be a plus:

• Experience with In-App and UAC.

Requirements

• Mandatory experience in the gambling industry of at least 2 years;
• Practical experience in Facebook traffic arbitrage: ability to launch, test, and optimize funnels;
• Management experience (preferably experience leading a distributed/remote team, but not critical);
• Understanding of Tier 1–3 workflow processes;

Soft skills:

• Strong management skills;
• Creative thinking and ability to find effective solutions;
• Responsibility, proactivity, and the ability to lead the team to results.