Head of Growth/CMO

Peeklogic is an international IT company specializing in Salesforce consulting, custom development, and product solutions for clients across the US and Europe.

We are looking for a Head of Growth / CMO to build and scale a predictable, data-driven marketing engine that directly impacts revenue.

This is a strategic and hands-on role, where you will own the full funnel - from acquisition to closed deals - and transform marketing into a measurable growth function.

Apply now for this position and become a part of our great team!

Key Responsibilities:
1. Growth & Marketing Strategy

    - Develop and execute an end-to-end marketing strategy across services and products

    - Define positioning, messaging, and go-to-market strategies

    - Build and scale multi-channel acquisition (SEO, paid media, outbound, partnerships, content, events)

2. Revenue Engine & Funnel Ownership

    - Own the full funnel: Traffic → MQL → SQL → Closed Won

    - Design and optimize conversion at each stage

    - Align closely with the sales team to drive pipeline quality and velocity

    - Implement lead scoring, segmentation, and pipeline management frameworks

3. Data-Driven Marketing

    - Build and manage analytics systems (dashboards, attribution models, CAC, LTV)

    - Own CRM processes (Salesforce)

    - Drive decisions based on data, not assumptions

    - Continuously analyze and optimize channel performance

4. Marketing Operations & AI Enablement

    - Leverage AI tools to optimize workflows, content production, and analytics

    - Build and scale marketing automation systems

5. Brand & Market Presence

    - Strengthen global digital presence (website, SEO, content strategy)

    - Build a strong and differentiated brand positioning

    - Develop case studies, thought leadership, and market credibility

6. Budgeting & Performance Management

    - Own marketing budget planning and allocation

    - Ensure efficient spend with clear ROI / ROAS accountability

    - Prioritize high-impact growth channels

7. Product & Service Growth

    - Drive go-to-market and growth for internal services and products

    - Collaborate with product teams on product marketing

    - Validate growth hypotheses and launch new initiatives

Requirements:

• 5+ years of experience in B2B marketing / growth / CMO roles (IT services, SaaS, or consulting)
• Proven track record of:

    - building marketing strategy from scratch

    - scaling lead generation and pipeline

    - driving measurable revenue growth

• Hands-on experience with:

    - CRM systems (Salesforce preferred)

    - analytics and data-driven decision-making

    - SEO, performance marketing, and inbound channels

• Experience managing budgets and cross-functional teams
• Practical experience using AI tools in marketing

Core Competencies:

• Strong strategic thinking with hands-on execution
• Business mindset: marketing = revenue
• Deep understanding of B2B funnels and sales processes
• High level of ownership and accountability
• Strong analytical and problem-solving skills

Nice to Have:

• Experience within the Salesforce ecosystem
• Experience with AppExchange products
• Exposure to the US and EU markets
• Background in consulting or outsourcing companies

We Offer:

• Direct impact on company growth and strategy
• An opportunity to build and scale marketing from scratch
• Work with global markets and clients
• High level of ownership and autonomy
• Competitive compensation with performance-based incentives

This Role Is for You If:

• You’ve built marketing engines that generate revenue, not just leads
• You think like a business leader, not just a marketer
• You combine strategy, analytics, and execution
• You want real ownership and measurable impact