Senior Data Analyst

We are looking for an experienced Data Analyst (Marketing) to strengthen our analytics team. You will join a community of analysts who work with a modern data stack and help drive data-driven strategic decisions.

Why is this role exciting?

• Scale: You will work with millions of data points, covering everything from traffic and campaigns to transactions and customer behavior.
• Experimentation: A high volume of promo campaigns and marketing activities offers extensive room for experimentation and A/B testing.
• Impact: You will become a key partner for the marketing team. We highly value data quality, simplicity, and metric transparency — your expertise will help us elevate these standards even further.
• Growth: This is a unique opportunity to make a significant impact on the development of a market-changing Ukrainian product.

What you will do:

• Develop and maintain dashboards for marketing and top management.
• Drive analytics for A/B testing: from hypothesis formulation to result analysis and actionable recommendations.
• Analyze the performance of various marketing channels (Performance, CRM, SEO, Affiliate).
• Build cohort analysis and retention curves.
• Evaluate and optimize promo campaigns, analyzing discounts, special offers, and promotional tools.
• Work with raw data from GA, GTM, and Snowplow; set up events to track marketing activations.
• Utilize dbt models for data transformation, document metric logic, and maintain analytical pipelines.
• Collaborate closely with the marketing team to enable data-driven decision-making.
• Participate in planning marketing activities, including budgeting, forecasting, and impact measurement.

What we are looking for:

• 3–5 years of experience as a Data Analyst,1+ years of experience in marketing or marketing-related analytics would be a plus.
• Strong SQL skills (BigQuery / Athena).
• Experience with BI tools (Tableau / Power BI).
• Solid understanding of statistics, particularly A/B testing.
• Experience in calculating key marketing metrics: CAC, ROMI, LTV, churn, retention.
• Experience with GA4 and GTM.
• Good presentation skills, with the ability to explain complex data points in simple terms.

Nice to have:

• Experience with Python / R.
• Basic knowledge of and a desire to grow in Data Science.

What to expect in your first months:

• Complete onboarding with our current analytical stack.
• The opportunity to influence the architecture of analytical pipelines and data collection approaches.
• Deep dive into large volumes of marketing data.
• Room for professional growth: influencing marketing strategy and contributing to the development of our data ecosystem.

Why MAUDAU is a great place to work:

• You will impact a "Made in Ukraine" product used by millions.
• You will be part of a highly skilled tech team facing real, ambitious challenges.
• You will work alongside a great team of like-minded professionals and open-minded leadership.
• Stay aligned with the company via regular news digests and All Hands meetings.
• Benefit from a culture of timely, open, and constructive feedback.

How our Tech Team operates:

• We follow a clean, clear code style.
• We move fast: we use only up-to-date frameworks, libraries, and technologies.
• We systematically tackle technical debt every quarter.
• We operate as a self-organized team where everyone has a say in processes and product development.
• We are a cohesive, professional team focused on knowledge sharing and peer learning.

As a MAUDAU team member, you can count on:

• Real ownership and direct impact on the product.
• Ample opportunities for personal development, learning, and career growth.
• Flexible working hours and remote-friendly options.
• 20 working days of paid vacation, bureaucracy-free paid sick leaves, and an extra day off on your birthday.