Performance Marketing Manager (Web3 / Crypto)

Project: Web3 product at launch stage (blockchain lottery)
Format: Remote / Full-time

Responsibilities:
Launching and optimizing advertising campaigns in crypto ad networks (Coinzilla, A-Ads, Bitmedia).
Monitoring traffic quality and filtering bot traffic.
Setting up and managing an affiliate platform (CPA networks), working with partners, and controlling lead quality.
Traffic arbitrage: buying traffic in Tier-2 / Tier-3 GEOs for offers like “Win Crypto Instant”.
Setting up and optimizing retargeting for users who connected a wallet but did not purchase a ticket.
Tracking, analyzing, and optimizing funnel performance and key metrics.

Requirements:
Proven experience in traffic acquisition within Crypto / Gambling / Betting verticals with budgets starting from $10,000.
Strong knowledge of crypto ad networks or experience with cloaking (if scaling via Facebook / Google).
Clear understanding of funnel metrics, including:
Conversion to Connect Wallet
User progression through the product mechanics
Strong analytical mindset and ability to test, optimize, and scale campaigns.

Nice to Have:
Experience with Web3 products, dApps, and wallet-based user flows.
Understanding of compliance and restrictions in crypto advertising.