Influencer Manager (Working with Bloggers and Creators) to $2000

Responsible for managing influencer collaborations, discovering new advertising formats, and testing hypotheses through influencer channels.
 

Responsibilities / Key Functions
 

1. Influencer Research & Analytics

• Searching for relevant bloggers, creators, and content makers across various platforms.
• Analyzing qualitative and quantitative metrics (ER, audience demographics, traffic quality).
• Building and maintaining an influencer database with different collaboration formats.
   

2. Influencer Strategy Development

• Developing hypotheses for new advertising formats (UGC, integrations, reviews, challenges, etc.).
• Creating campaign structures: goal → message → format → KPI.
• Developing communication approaches and collaboration proposals for influencers.
   

3. Communication & Negotiation

• Managing day-to-day communication with influencers and agencies.
• Negotiating pricing, formats, timelines, and collaboration terms.
• Preparing and coordinating briefs and technical tasks for integrations.
   

4. Campaign Management

• Overseeing influencer campaigns from briefing to content publication.
• Reviewing content for brand guideline compliance and campaign objectives.
• Coordinating publishing schedules, collecting materials, and tracking initial results.
   

5. Testing New Formats

• Monitoring trends in influencer marketing (new platforms, formats, approaches).
• Launching experiments and A/B tests.
• Recommending optimal formats based on product and target audience.
   

6. Performance Analytics

• Evaluating campaign results based on KPIs: reach, audience coverage, clicks, subscriptions, sales.
• Preparing reports and insights.
• Optimizing the influencer marketing model.
   

7. Budget Management

• Planning influencer marketing budgets: allocation across creators, formats, and channels.
• Analyzing budget efficiency: CPA, ROMI per integration.
• Tracking expenses, plan vs. actual analysis, and preparing financial reports.
   

8. Cross-Functional Collaboration

• Working with the marketing team to align influencer campaigns with performance marketing and PR.
• Sharing results with the brand team and participating in creative campaign development.