Marketing Analyst

Hantix is an international recruitment agency dedicated to connecting top talent with the dynamic world of the iGaming industry. We are hiring Marketing Analyst

Responsibilities:

• Analyze the performance of the affiliate program;
• Evaluate traffic quality and provide recommendations to executors for its improvement;
• Track and interpret key metrics (CR, ROI, LTV, ARPU);
• Optimize CPA, RevShare, and hybrid models, assessing their financial efficiency;
• Prepare and maintain regular traffic reports;
• Forecast traffic volumes, allocate budgets across sources, identify key metrics;
• Work with large datasets, structure and systematize information;
• Participate in the development and implementation of ML forecasting approaches;
• Take initiative and suggest process improvements.

Probation Goals:

• Familiarize with current traffic sources, monetization models (CPA, RevShare, Hybrid), and BI infrastructure;
• Verify data collection accuracy (UTM, tracking, postbacks, partner reports);
• Build basic reports in Google Sheets / Excel:
  • CR (registration → deposit);
  • FTD / ROI by sources;
  • Retention 1/7/30;
• Compile a list of anomalies for the past 3 months (suspicious retention, high CR without FTD, etc.) and propose hypotheses;

• Create a specification for building a dashboard “key metrics by sources” in BI (Tableau / Power BI / Metabase).

   

Requirements: 

• Minimum 3 years of experience as a Traffic Analyst (iGaming);
• Excellent skills in Excel / Google Sheets, confident working with large datasets;
• Experience with BI tools (Tableau, Power BI, Looker, Metabase, or similar);
• Understanding of key performance marketing and affiliate traffic metrics (CPA, CPL, FTD, ROI, LTV, ARPU, Retention, etc.);
• Monitoring and analyzing anomalies: high registrations but no deposits, fast churn, unnatural retention, etc.;
• Dashboard creation and data visualization skills;
• Budget management across different traffic types;
• Analytical mindset, attention to detail, ability to see business logic behind the numbers;
• English – B1.