Marketing Analytics & Optimization Specialist
Location: Warsaw / Kyiv
Format: On-site / Hybrid
Type of contract: B2B / Ukrainian FOP
Seniority: Middle+ / Senior
🧠 About Us
EPC Network is an international digital & AI-marketing company operating in the U.S. market and working with large-scale B2C audiences.
We run multiple high-performing projects across newsletter operations, email marketing, SMS, performance channels, and AI-driven content & automation.
We are growing fast and looking for a Marketing Analytics & Optimization Specialist who will own analytics, reporting, campaign optimization, and coordination across marketing and sales operations.
🎯 Job Description
This role combines analytics, reporting, operational coordination, and performance optimization within the broadcast and marketing ecosystem.
You will work closely with Marketing, BD/Sales, Product, and Technical teams, ensuring high-quality insights, consistent data, and effective decision-making across the organization.
🔧 Key Responsibilities
Campaign Performance & Optimization
Monitor and analyze KPIs, reporting campaign performance, conversion rates, and funnel efficiency.
Initiate and execute A/B tests and parallel experiments.
Lead price optimization initiatives and cross-team coordination.
Build or refine attribution models for visibility into campaign and product performance.
Identify growth opportunities through segmentation and clustering techniques.
Reporting & Dashboards
Build clear, concise, and visually appealing dashboards and weekly/monthly/quarterly reports.
Use CRM dashboards and Excel/Google Sheets for regular and ad hoc reporting.
Present insights and recommendations to the CMO and executive team.
Support Sales/BD with structured follow-up strategies and performance insights.
Web & Content Analytics (Nice-to-have)
These skills are not mandatory, but will be a strong plus:Analyze web and content performance using Google Analytics, Firebase, and BigQuery.
Ensure consistency of web analytics and manage the data layer (JavaScript, HTML, CSS, SQL).
Collaborate with technical teams on tracking implementation and data accuracy.
Team Enablement & Internal Processes
Onboard and support new team members, coaching them in analytics and reporting tasks.
Prepare accurate data for regular marketing, sales, and product meetings.
Lead KPI planning and quarterly performance alignment processes.
Contribute to improved measurement frameworks for marketing initiatives.
Continuous Improvement
Enhance processes across analytics, reporting, and tracking.
Stay updated with emerging technologies, tools, and industry best practices.
📌 Requirements
English level — B2+ (strict requirement).
3+ years of experience in marketing analytics, digital marketing, broadcast operations, or performance roles.
Advanced Excel/Google Sheets skills (pivot tables, formulas, automations).
Experience with attribution models, experimentation, and A/B testing frameworks.
Understanding of marketing funnels, conversion metrics, and performance analysis.
Ability to structure and present insights to senior leadership.
Experience working cross-functionally with Marketing, Sales, and Tech teams.
➕ Nice to Have
Experience with U.S. digital marketing or newsletter/email ecosystems.
Advanced SQL knowledge.
Experience with CRM systems (HubSpot, Zoho, Pipedrive).
Background in leading small teams or mentoring other analysts.
Knowledge of GA4, Firebase, BigQuery, Looker Studio (or similar BI tools).
Experience with tracking and data layers (JavaScript basics, HTML/CSS).
💼 Working Conditions
Standard office schedule: starting at 10:00 AM.
Office, hybrid, or remote formats depending on location.
Fast-growing international environment with high ownership and career growth opportunities.
🤝 What it means to be part of our Team
Your professional and personal development:
🙋 Multinational and intercultural experience📚 Corporate library
💪 A world-class team to work with
🎓 Growth opportunities
💻 Cutting-edge frameworks and technologies
Well-being:
💰 Competitive salary🎳 Team-building & social events
🎁 Bonuses according to company policy
💆♀️ 21 paid vacation days & 14 paid sick leaves
🧘 Healthy work-life balance
Working environment:
🏢 Cozy office in Warsaw available anytime🥪 Coffee, tea, Red Bull, sweets, fruits, snacks
🧐 Adequate, supportive teammates
💌 Interested?
We’re always on the lookout for passionate, driven, and curious people to join our team.If that sounds like you — we’d love to hear from you!
Please make sure to include your Telegram nickname in the cover letter.
Diamond, please, call out! We are waiting for you 💎