Head of Retention to $5000

We are a dynamically growing iGaming platform operating in the Indian market and focused on delivering a safe, personalized, and engaging user experience. Our team is expanding, and we are looking for a Head of CRM, a strong leader who can elevate our customer retention strategy to the next level. 

Key Responsibilities:

• Develop and implement a comprehensive CRM strategy tailored to the Indian market.
• Build and manage the retention roadmap, including segmentation, personalization, and automation.
• Optimize the user lifecycle (LTV, ARPU, retention rate).
• Develop multi-layered communication flows (email, push, SMS, in-app, WhatsApp, etc.).
• Manage automated funnels and trigger-based communication journeys.
• Create compelling bonus offers, promotions, and loyalty programs.
• Conduct in-depth analysis of player behavior and build segments and clusters.
• Run A/B tests for campaigns and promotions, ensuring continuous optimization.
• Forecast key metrics such as churn, reactivation, and conversion.
• Lead CRM managers, content managers, and analysts.
• Set goals, develop team expertise, and implement best practices.
• Cooperate closely with product, marketing, VIP, and analytics teams.
  
   

Requirements:

• 3–5+ years of experience in CRM/Retention within iGaming, online entertainment, fintech, or e-commerce.
• Deep understanding of the Indian audience: behavior, preferences, linguistic nuances.
• Strong expertise in segmentation, personalization, and customer journey development.
• Experience working with CRM platforms (Braze, Optimove, Salesforce, MoEngage, or similar).
• Solid analytical skills and experience with BI tools (Tableau, Power BI).
• Excellent leadership abilities and readiness to work in a fast-paced environment.
• English proficiency at Upper-Intermediate level or higher.
  
   

Why you should consider this opportunity

• Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2) — skip the commute.
• Paid vacation & sick leave, plus an extra day off for your birthday.
• Competitive compensation that fairly reflects your expertise and impact.
• Engaging corporate events to learn, share experience, and grow with like-minded professionals.
• No micromanagement: we trust our team, encourage initiative, and keep a flat hierarchy for fast decisions.
• Ongoing professional development: continuous support to build new skills and advance your career.
• Dynamic work environment: a profitable, forward-thinking company where every specialist plays a key role.
  
  🚀 Join one of the strongest teams in iGaming and unlock your full potential!