Head of Acquisition

We are looking for a dynamic and strategic Head of Acquisition to lead our performance marketing efforts across Afr / Mx / CIS GEOs. The main goal of this role is to build a scalable, profitable, and sustainable acquisition funnel through all available traffic channels. You’ll be responsible for setting up the department from scratch — including structure, processes, and team — while continuously evaluating traffic quality and return predictability.

What You’ll Be Doing

• Work with one of these GEOs on your own product: Afr / Mx / CIS;
• Build the acquisition department from scratch: team, structure, processes;
• Drive only high-quality traffic, using BI tools for fraud detection and traffic analysis;
• Hire and lead a high-performing team: Affiliate Managers, Head of B2B;
• Manage and scale key channels: Facebook, SEO (brand/cross/non-brand), UAC, ASO, PPC, Influencer & Streamer marketing, affiliate networks;
• Negotiate and improve partner deals, payout models, and performance terms;
• Develop and execute a strong inbound & outbound acquisition funnel;
• Build local partnerships via forums, groups, and personal networks;
• Collaborate with the product team: landings, pre-landings, A/B testing, funnel localization;
• Take charge of financial planning: manage $300K+ monthly budgets, channel allocation, track ROI/CPA/ARPU;
• Analyze user CJMs to find friction points and boost conversions.

What Experience Matters to Us

• 5+ years in gambling/betting verticals;
• 2+ years in a leadership role in acquisition marketing;
• Strong knowledge of Afr / Mx / CIS GEOs and best-performing traffic sources;
• Proven record in scaling acquisition through strong partner relationships;
• Experience in building departments from scratch;
• Deep understanding of traffic quality metrics: FTD %, deposit frequency, ARPU, LTV;
• Hands-on with: Paid Social (FB, TikTok, etc.), Google Ads / UAC, ASO / SEO, Influencer & Streamer marketing, Affiliate / CPA networks;
• Strong partner management and deal optimization skills;
• Confident managing $300K+ monthly budgets, reaching 10K+ FTDs;
• Analytical thinker with solid BI tools knowledge & media planning;
• Understanding of unit economics, CJM & funnel optimization;
• Clear knowledge of compliance and nuances in gambling promotion in emerging markets.

Why you should join us

• You will have the chance to influence the product and assemble a team that fits your vision;
• Absence of micromanagement, hierarchy, fast decision-making speed;
• Competitive salary and incentives for your contribution and result;
• Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide;
• The opportunity to participate in the company's internal events: open negotiations and product meetings;
• Attending top conferences around the world;
• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday;