Marketing Data Analyst

We are looking for a Marketing Data Analyst to analyze marketing funnels, user behavior, and monetization metrics — and help the team make data-driven decisions.

Responsibilities

• Analyze marketing funnels and user behavior
• Perform cohort, retention, and conversion analysis
• Evaluate the performance of marketing channels: Meta Ads, ASA, Google Ads
• Work with monetization metrics: LTV, CAC, ROAS, ARPU, ARPPU
• Identify insights, anomalies, and growth opportunities
• Work with data from AppsFlyer, Firebase Analytics, RevenueCat
• Build recurring reports, dashboards, and forecasting models
• Support the marketing team with test planning and hypothesis validation

Requirements

• 1.5–2+ years of experience in marketing or product analytics
• Strong SQL skills (BigQuery is a big plus)
• Advanced Google Sheets / Excel:
• Ability to build dashboards and analytical models
• Strong understanding of mobile metrics (LTV, CAC, ROAS, retention)
• Experience working with mobile apps (preferred)
• Ability to work with incomplete data, identify insights, and present conclusions clearly